Second-Screen Sports Entertainment Platforms

Dream11 Enhances Fan Engagement with Watch-Alongs

In response to the changing ways viewers consume content, Dream11 is transforming into a second-screen sports entertainment platform. With a fresh focus on complementing live sports broadcasts, Dream11 will offer engaging experiences for fans with creator-led watch-alongs, free-to-play fantasy formats, and ultimately, a platform where people can come together to celebrate wins, share passions, and turn disappointment into camaraderie.

“No sports fan should ever watch a match alone,” declared Harsh Jain, Co-founder and CEO of Dream11 and Dream Sports. “Now, our 250 million users can take their sports engagement to the next level with watch-alongs that enable sports creators and fans to share their raw and unfiltered emotions before, during and after every match.”

SCORE
5.0 out of 10
GENDER
90% Men10% Women
MARKETTop markets: Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 37%
Activity 45%
Freshness 69%