NBA Digital, the professional basketball league's streaming and digital media division, has been making strides to engage online and tech-savvy audiences, and the new Mobile View is yet another way that it is improving the viewing experience. Available through NBA League Pass, Mobile View gives users a view of the game specifically designed to optimize the space available on (comparatively) small smartphone screens.
Effectively, Mobile View is a zoomed-in look at the action on a mobile stream. Thus, rather than the traditional half-court view that shows the entirety of the action, users have the option to fill the entire screen with what's going on immediately around the ball.
Considering that 70 percent of League Pass subscribers watch on mobile devices, Mobile View is a necessary feature.
Mobile-Friendly Basketball Streams
More Stats +/-
360-Degree Sports Films
Social Sports Betting Apps
VR Basketball Game Streams
Professional Basketball Workouts
Comprehensive Basketball Apps
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Mobile View for NBA League Pass Tailors Games to Phone Screens
- By: Joey HaarOct 25, 2016