Mobile View for NBA League Pass Tailors Games to Phone Screens

 - Oct 25, 2016
References: cnet
NBA Digital, the professional basketball league's streaming and digital media division, has been making strides to engage online and tech-savvy audiences, and the new Mobile View is yet another way that it is improving the viewing experience. Available through NBA League Pass, Mobile View gives users a view of the game specifically designed to optimize the space available on (comparatively) small smartphone screens.

Effectively, Mobile View is a zoomed-in look at the action on a mobile stream. Thus, rather than the traditional half-court view that shows the entirety of the action, users have the option to fill the entire screen with what's going on immediately around the ball.

Considering that 70 percent of League Pass subscribers watch on mobile devices, Mobile View is a necessary feature.