Playing up togetherness, the spirit of doing good for others, online shopping and being able to make highly personalized gift recommendations, these holiday social media campaigns leverage Instagram, Pinterest, Facebook, Twitter and even LinkedIn.
One of the most fun campaigns to bring out your inner child is the @tedselfie account on Instagram from Ted Baker, which takes the form of an adventure that has users hunt through various images to locate Santa's missing elves for the chance to win prizes.
When it comes to finding the perfect gift for someone on your list, Argos' Facebook app adopts a Tinder-style swiping system to have you quickly approve or reject suggestions for friends. Another great example is Tesco's #SecretScanta, which pulls information about what a Twitter user likes to post about in order to provide relevant gift ideas.
35 Holiday Social Media Campaigns
35
Spontaneous Party Campaigns
Heineken's Social Media Twitter Campaign Makes Holiday Parties Better
34
Interactive Speaker Tennenbaums
The Beats Pill Christmas Tree Responds to Twitter and Instagram
33
Hunky Holiday Campaigns
Isaiah Mustafa Brings Christmas Cheer as the Old Spice MANta Claus
32
Social Media Christmas Ornaments
The Tweetball by Gelotology is Connected to Twitter
31
Social Gifting Campaigns
Tesco's Shopping Social Campaign Suggests Gifts for Twitter Users
30
Booze-Branded Holidecor
The Heineken Social Tree Will Change Modern Christmas
29
Matchmaking Gift Apps
Argos' Gift Finder App Uses a Swiping System Like Tinder
28
Warm Weather Christmas Campaigns
Spring Santa is Helping AGF Japan Celebrate Christmas in Spring
27
Christmas Networking Campaigns
NSPCC's Christmas Campaign Helps Santa Recruit on LinkedIn
26
Corporate Christmas Memes
Walmart's Frank the Fruitcake Represents the Dessert No One Wants
25
Social Media Gift Wrap
Tweet Wrap Spreads Twitterific Spirit One Present at a Time
24
Quirky Holiday Campaigns
Easter Peeps' Every Day is a Holiday Celebrates Unusual Occasions Daily
23
Photo-Snapping Santa Accounts
Santa on Snapchat Counts Down to Christmas with Captures of His Life
22
Social Adventure Campaigns
Ted Baker's Interactive Christmas Campaign is a Festive Instagram Hunt
21
Tweet-Generated Holiday Sweaters
Budweiser UK's Twitter Knitting Machines Make Sweaters
20
Heartwarming Social Campaigns
Tim Hortons' Warm Wishes Campaign Encourages Paying It Forward
19
Virtual Smooching Apps
Make Out With Your Webcam With the Mistletoe Roulette Website
18
Social Pinboard Gift Guides
Find Gifts for Anyone with the 'Pinterest Christmas Gift Ideas' Boards
17
Holiday Behavior-Measuring Apps
Use the Social Santa App to See if You've Been Naughty or Nice
16
Heartfelt Gifting Campaigns
The #GrouponSelfie Campaign Rewards People with Surprise Gifts
15
Hip-Hoppin' Saint Nicks
Lay-Z Santa Uses Beats to Promote the LG Optimus Phone
14
Virtual Family Feasts
The Virtual Holiday Dinner Uses Skype to Connect With Loved Ones
13
Social Media Holiday Stories
'A Social Network Christmas' is a Modern Take on a Religious Tale
12
Tweeting Charity Scarves
Twitter Knitter Uses Social Media to Keep the Cold & Needy Warm
11
Online Gift Advice Apps
Shopycat App Makes Gift Recommendations from Facebook Activity
10
Twitter Christmas Gifts
Get the Perfect Gift for Your Beloved Tweeps With the Twanta Web App
9
Twitterific Christmas Trees
Light Up the Merry Twitter Tree by Tweeting on the Social Network
8
Holiday-Championing Campaigns
Coke Zero Wants Day After Super Bowl to be 'Magnificent Monday'
7
Holiday Hunger Social Campaigns
For the Holidays, Tweets for Change Wants to Feed 1 Million People
6
Social Media Shop Cards
Target is Set to Begin Selling Facebook Credit Gift Cards
5
Festive Fired Exec Campaigns
The Zellers Festive Finale Ends on a Bittersweet Note
4
Check-In for Charity
The Foodspotting Spotathon Challenge Feeds Those in Need
3
Lit Holiday Travel Charts
Foursquare Travel Infographic Lights up the Sky
2
Wish-Granting Greetings
Clinton Cards Will Make a Customer's Holiday Wish Come True
1
Free Holiday Video Greetings
Skype Airport Service Helps Loved Ones Get in Touch
Related Ideas
Phone-Free Crafting Experiences
Pinterest Brought a Phone-Free Experience to the Desert
Location-Based Social Media Features
Instagram Map Connects Friends Who are Nearby One Another
Cocktail-Themed Holiday Campaigns
Aperol is Initiating 'Aperolidays' in 2025
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Connection-Focused Luxury Fashion Campaigns
The Salvatore Ferragamo Holiday 2025 is Heartwarming
Creative Online Social Networks
BuzzFeed Introduces the New BF Island Social Network
AI-Powered Digital Gifting Experiences
Prezzee's Magical Moments Delight Kids, Family & Colleagues
AI-Generated Holiday Messages
Prezzee is Delivering Personalized Communication from Santa Claus
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
Show-Inspired Marketplace Campaigns
Facebook Marketplace x Netflix Launch a Bridgerton Experience
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Community-Driven Shopping Experiences
A TikTok Shop Pop-Up is Coming to Westfield Stratford
Real-Life Mood-Board Transformations
Pinterest Launches the 'Bring My Pinterest to Life' Series
Wishlist-Spotlighting Billboards
Sephora Canada Features Customer Wishlists on Holiday Billboards
Shareable Wishlist Templates
Urban Outfitters and Canva Partnered to Simplify Holiday Gifting
Playful Gen-Z Dating Campaigns
Tinder's 'Crush Feelings' Captures the Essence of Modern Dating
Romantic Retailer Basket Campaigns
The Asda Red Baskets are Arriving for Valentine's Day
Limited-Edition Chocolate Launches
Hershey’s Debuts Winter Games Tie-In On TikTok Shop
Branded Holiday Baking Campaigns
Nutella and Hallmark Partnered to Celebrate the Festive Season
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Social-First Local Shopping Schemes
Shop Local by Tiktok Shop Makes Homegrown Goods Accessible
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
Culinary-Centric Dating Campaigns
Knorr x Tinder Partner for the #UnlockYourGreenFlag Initiative
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Emotional Holiday Campaigns
John Lewis 2025 Christmas Ad Fuse 90s Nostalgia with Family Connection
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Luxury Festive Campaigns
Bloomingdale’s Unveils Its 2025 Holiday Campaign
Home-Centric Beauty Campaigns
Sally Beauty Debuts the Holiday Beauty at Home Campaign
Soup Giveaway Campaigns
Heinz Launches a New Soup Giveaway Campaign with Sam Thompson
Playful Holiday Tracking Platforms
Google Santa Tracker Returns for Its 20th Holiday Season
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Social Media Follower-Celebrating Initiatives
Streets of Toronto Marks 600k Instagram Followers
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
AI-Powered Shopping Features
John Lewis Launches a TikTok Shop Trial
Barista-Inspired Holiday Cup Spots
Starbucks Launched its 'Drawn Together' Campaign
Luxury Valentine’s Day Campaigns
Gucci’s Together Valentine’s Day Campaign Emphasizes Connection
AI-Powered Shopping Features
Target is Making Seasonal Gifting Easier, Personalized and More Fun
Social Commerce Integrations
Ulta Beauty Launches a Creator-Driven TikTok Shop
Dating App Running Clubs
The Tinder Solemates Challenge Sparks Connections in the Strava Community
Festive Shoppable Choirs
Toblerone Reimagined Holiday Songs & Shared QR Codes for Buying Truffles
Celeb-Headed Holiday Jewelry Campaigns
Tiffany & Co. Presents the 'Love is a Gift' Campaign
Shoppable Reel Features
Meta Expands Reels with Product Tagging on Instagram and Facebook
Strategic Retiler Promotional Events
HomeGoods is Runing Its Third Annual Deck the Everything Day
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Social Content Creators
SmilesFlow Lets You Create Unique, Interactive Content for Sharing
Holiday-Centric Retailer Campaigns
Saks Fifth Avenue is Running the Holiday Your Way Campaign
Bank Appreciation Campaigns
TD Brings Back its #TDThanksYou Campaign to Thank its Clients
Podcast Host-Supported Holiday Campaigns
Marshalls Partners with Matt Rogers and Bowen Yang
Curated Resale Experiences
Poshmark Blends Community Curation with Personalized Shopping
Social Listening Parties
Spotify's Wrapped Party Unites Users for Shared Experiences
Singles Jewelry Collections
Tinder x Ian Charms' Collab Dropped for Uncuffing Season
Localized Retail Media Platforms
Snappy Shopper Launches Connect, a Retail Media Network
Community-Powered Social Media Competitions
Palmstreet Has Introduced the Palmie's Choice Awards
Communal Social Video Features
Instagram Blend Create Communal Reel Playlists with Friends
Gamified Crowdfunding Platforms
Tiltify Personal Helps Raise Money with Interactive Tools
Wellness-First Social Networks
Communia Turns Social Media into Social Self-Care
Digital Gift Makers
DearOne Lets Users Create And Send Personalized Virtual Gifts
Shoppable Recipe Collaborations
ALDI and Digitas Launch ALDIfy to Deliver Trendy Shoppable Recipes
Festive Italian Beer Campaigns
This Birra Moretti Campaign is Rolling Out for the Holidays
Creativity-Celebrating Social Media Awards
The Instagram Rings Award Honors Exemplary Creators
Retailer-Branded Holiday Apparel
7-Eleven's New Seasonal Merchandise is Themed Around Christmas
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
Culinary Tradition Food Campaigns
The Merchant Gourmet 'Yes Chef!' Campaign is Running Now
Playful Hide-And-Seek Holiday Campaigns
Chaumet's Holiday 2025 Campaign Film is Whimsical
Youth-Led Holiday Campaigns
Where are You Going? Showcases a Global Portrait of Young Creators
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Festive Rom-Com Cheese Campaigns
This Boursin Christmas Campaign Stars Fred Sirieix
AI-Powered Santa Toys
HeySanta Brings Artificial Intelligence into the Magic of Christmas
Introvert-Friendly Social Platforms
The 'Introvrs' Social App Connects Like-Minded Users
On-Demand Content Creation Apps
Social Agent Connects Users to Certified Content Creators
Social Persona-Liked Whisky Cocktails
Grant’s Whisky is Being Cheeky for the Holidays
AI-Powered Social Gifting Apps
GyftPro Supports Meaningful Gift-Giving with Relationship-Aware AI
Festive Humanoid Campaigns
Humanoid Launched a HMND 01 Gift Wrapping Video
Social Media Automation Tools
Olly 2.0 Boosts Engagement Across 15+ Social Platforms With AI
Charity-Supporting Chocolate Campaigns
Lindt and NSPCC Teamed Up for the Holidays
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
Personalized Gift Ideas
Perfect Gifts Provides Tailored Gift Ideas for Every Occasion
Smart Gift Matching
Thoughtful AI-Powered Gift Adviser App Automates Gifting With Smart Reminders
Festive Fairytale Campaigns
Boots' Gift Happily Ever After Celebrates Meaningful Gifting
Social Media Schedulers
SocialLater Automates Social Media Posting Across Multiple Platforms
Heartwarming Seasonal Sneaker Campaigns
The Saucony Run Home for the Holidays Campaign is Festive
Social Media-Inspired Streaming Apps
The Netflix App Feed Will Introduce a TikTok-Like Style
Professional Connection-Promoting Campaigns
TheLi.st Spotlights 10 Minutes of Togetherness
Seasonal Social Good Sandwiches
Urban Eat and Teenage Cancer Trust Partnered for the Holidays
Parental Social Media Alerts
This Instagram Alert Will Let Parents Know of Troubling Teen Searches
Social Networking Hubs
Internet Social Café Lets Users Explore Cafés and Build Online Connections
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Holiday Football Campaigns
The Chelsea FC Magic of Blue Campaign Brings People Together
Social Good Clothing Campaigns
ZigZag and The Salvation Army Partnered to Prevent Fashion Waste
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Christmas Retail Delivery Campaigns
The Debenhams Delivered Campaign Was Created by Exposure
Niche Club Apps
Phictly Connects Fans of Books, Movies & Shows in Small, Engaged Groups
Simplified AI Shopping Tools
Target Focuses on Holiday Shoppers with its New AI-Powered Tools
App Promotion Marketplaces
Boost Downloads And User Engagement With Indie App Santa’s App Features
Christmasy Customer-Rewarding Retailer Campaigns
The One Stop 2025 Christmas Campaign Gives Back
Festive Grocer Hamper Promotions
The ALDI Hamper Delivery Service Will Offer Rewards This Holiday
Charitable Influencer-Targeting Campaigns
Puresport Runs the 'Thrift It Back' Campaign
Cheeky Holiday-Inspired Sofa Campaigns
The Lovesac Company Highlights the Comfort of Couchmas
Inclusive Romance-Inspired Activations
Generation Love Presented the Giving Love Campaign
Personalized Present Campaigns
The Wonderbly Everyone’s Got Favourites Campaign is Rolling Out Now
Social Media Organizers
Gem Turns TikTok and Instagram Bookmarks Into Searchable Lists
Real-Time Sharing Apps
MomentsHub Lets You Discover And Share Nearby Experiences Instantly
Cheeky Gift-Wrapping Campaigns
Scotch Brand and Ego Nwodim Embrace the Resting Gift Face
Last-Minute Gift Replacements
DoorDash's Holiday Rescue Sweepstakes Helps to Overcome Delays
Customization-Forward Valentine's Day Gifts
Sugarwish Highlights Customizable Gift Preferences
Festive Musician-Led Campaigns
Smirnoff ICE Partners with Troye Sivan for the Holidays
Social Challenge Platforms
ChallengeMe Lets You Create and Share Fun Tasks With Friends
Emotionally Engaging Holiday Advertisements
Teleflora Captured Attention with The Power Of Wishes
Authentic Connection Tools
Spark Dating’s Card-Based Approach Ignites Meaningful Conversations
Influencer Marketing Integration
Tevy Connects Instagram Influencers’ Posts to Shopify Products
Virtual Holiday Collaborations
Wishfultree Lets You Create & Share Interactive Holiday Trees
Boldly Humorous Holiday Campaigns
MyRegistry.com Debuts 'It's NOT the Thought That Counts'
Charitable Holiday Retail Programs
Meijer Distributes Financial Gifts to Shoppers and Employees
Intimacy-Redefining Promotional Campaigns
Lovense Offers Discounts and the Lover Set for V-Day
Warm Tech Holiday Campaigns
A Friend for Christmas is Samsung’s Tender Holiday Campaign Short Film
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Paired-Down Social Media Platforms
Month Friend Boasts a New Experience in the Hyper-Digital World
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
Strategic Reward-Focused Retail Campaigns
WeShop Launches 'Shopping Starts Here' Campaign
Group Video Gifting
Folksee Makes It Easy To Collect And Gift Personalized Video Reels
Influencer Discovery Assistants
SocialiQ 2.0 Automates Influencer Research Right on Social Media
AI Santa Companions
SantaAI Offers Personalized Conversations, Stories, And Advice For Children
AI Launch Assistants
Craft Engaging Twitter Launch Threads with TweetLaunch
Search Data-Based Furniture Lines
Primark Launches a New Pinterest-Inspired Spring Home Collection
Private Sharing Apps
Waffle Helps Friends Share Daily Moments And Stay Connected Authentically
Digital Gift Registries
Wishes Makes Sharing Gift Ideas Easy for Any Special Occasion
Digital Gift Creators
Gifts QR Lets You Share Personalized Love Pages via QR Codes
AI-Powered Animation Tools
Facebook Adds AI-Powered Animation And Restyle Tools
Personalized Holiday Videos
Naughty or Nice Video Creates Santa Videos With Photos And Facts
Visual Discovery Campaigns
Pinterest Autumn-Winter Ads Highlight Castlecore Dreams and Fuzzy Vibes
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Group Challenge Apps
Challenge Friends Lets Users Complete 30-Day Self-Improvement Challenges
Social Workplace Branding Tools
Soshial Helps You Build and Grow a Personal Brand on LinkedIn
Social Media Account Marketplaces
TinySoko Offers Secure Social Media Transactions with Escrow
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
Social Sharing Tools
Social Plus Expands Your Reach With Shared Posts Across Platforms
Custom Holiday Countdowns
Purrfect Advent Calendar Allows Users to Create & Share Advent Calendars