Playing up togetherness, the spirit of doing good for others, online shopping and being able to make highly personalized gift recommendations, these holiday social media campaigns leverage Instagram, Pinterest, Facebook, Twitter and even LinkedIn.
One of the most fun campaigns to bring out your inner child is the @tedselfie account on Instagram from Ted Baker, which takes the form of an adventure that has users hunt through various images to locate Santa's missing elves for the chance to win prizes.
When it comes to finding the perfect gift for someone on your list, Argos' Facebook app adopts a Tinder-style swiping system to have you quickly approve or reject suggestions for friends. Another great example is Tesco's #SecretScanta, which pulls information about what a Twitter user likes to post about in order to provide relevant gift ideas.
35 Holiday Social Media Campaigns
35
Spontaneous Party Campaigns
Heineken's Social Media Twitter Campaign Makes Holiday Parties Better
34
Interactive Speaker Tennenbaums
The Beats Pill Christmas Tree Responds to Twitter and Instagram
33
Hunky Holiday Campaigns
Isaiah Mustafa Brings Christmas Cheer as the Old Spice MANta Claus
32
Social Media Christmas Ornaments
The Tweetball by Gelotology is Connected to Twitter
31
Social Gifting Campaigns
Tesco's Shopping Social Campaign Suggests Gifts for Twitter Users
30
Booze-Branded Holidecor
The Heineken Social Tree Will Change Modern Christmas
29
Matchmaking Gift Apps
Argos' Gift Finder App Uses a Swiping System Like Tinder
28
Warm Weather Christmas Campaigns
Spring Santa is Helping AGF Japan Celebrate Christmas in Spring
27
Christmas Networking Campaigns
NSPCC's Christmas Campaign Helps Santa Recruit on LinkedIn
26
Corporate Christmas Memes
Walmart's Frank the Fruitcake Represents the Dessert No One Wants
25
Social Media Gift Wrap
Tweet Wrap Spreads Twitterific Spirit One Present at a Time
24
Quirky Holiday Campaigns
Easter Peeps' Every Day is a Holiday Celebrates Unusual Occasions Daily
23
Photo-Snapping Santa Accounts
Santa on Snapchat Counts Down to Christmas with Captures of His Life
22
Social Adventure Campaigns
Ted Baker's Interactive Christmas Campaign is a Festive Instagram Hunt
21
Tweet-Generated Holiday Sweaters
Budweiser UK's Twitter Knitting Machines Make Sweaters
20
Heartwarming Social Campaigns
Tim Hortons' Warm Wishes Campaign Encourages Paying It Forward
19
Virtual Smooching Apps
Make Out With Your Webcam With the Mistletoe Roulette Website
18
Social Pinboard Gift Guides
Find Gifts for Anyone with the 'Pinterest Christmas Gift Ideas' Boards
17
Holiday Behavior-Measuring Apps
Use the Social Santa App to See if You've Been Naughty or Nice
16
Heartfelt Gifting Campaigns
The #GrouponSelfie Campaign Rewards People with Surprise Gifts
15
Hip-Hoppin' Saint Nicks
Lay-Z Santa Uses Beats to Promote the LG Optimus Phone
14
Virtual Family Feasts
The Virtual Holiday Dinner Uses Skype to Connect With Loved Ones
13
Social Media Holiday Stories
'A Social Network Christmas' is a Modern Take on a Religious Tale
12
Tweeting Charity Scarves
Twitter Knitter Uses Social Media to Keep the Cold & Needy Warm
11
Online Gift Advice Apps
Shopycat App Makes Gift Recommendations from Facebook Activity
10
Twitter Christmas Gifts
Get the Perfect Gift for Your Beloved Tweeps With the Twanta Web App
9
Twitterific Christmas Trees
Light Up the Merry Twitter Tree by Tweeting on the Social Network
8
Holiday-Championing Campaigns
Coke Zero Wants Day After Super Bowl to be 'Magnificent Monday'
7
Holiday Hunger Social Campaigns
For the Holidays, Tweets for Change Wants to Feed 1 Million People
6
Social Media Shop Cards
Target is Set to Begin Selling Facebook Credit Gift Cards
5
Festive Fired Exec Campaigns
The Zellers Festive Finale Ends on a Bittersweet Note
4
Check-In for Charity
The Foodspotting Spotathon Challenge Feeds Those in Need
3
Lit Holiday Travel Charts
Foursquare Travel Infographic Lights up the Sky
2
Wish-Granting Greetings
Clinton Cards Will Make a Customer's Holiday Wish Come True
1
Free Holiday Video Greetings
Skype Airport Service Helps Loved Ones Get in Touch
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
AI Holiday Card Generators
Coca-Cola's Create Real Magic Shares Greetings with Iconic Assets
Algorithm-Free Social Media Apps
'RTRO' Connects Users in a More Positive Online Environment
AI-Generated Festive Greetings
CloneMe.io Sends Messages from Santa, Mrs. Claus and Elves
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
AI Social Media Managers
Friz is an All-in-One Tool for DTC Brands on Social
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Puppy Dating App Giveaways
Rover Rewards Dating App Users Who Replace Fish Pics with Pups
Romantic Dating App Experiences
The Bumble 'Success Stories' Campaign Includes a Las Vegas Contest
Romantic On-Demand Gift Deliveries
Minted and DoorDash Have Partnered for On-Demand Delivery
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
AI Mother's Day Campaigns
Showcase is Simplifying Mother's Day Shopping with ChatGPT
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Decentralized Social Media Platforms
Meta Launched Threads, a Decentralized Alternative to Twitter
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
AI-Aided Social Networks
Why Be Real Online when you can BeFake
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Gen Alpha Social Media Apps
'SendIt' is Designed for Youth to Socialize through Games and Chatting
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Branded Dating Experiments
Whirlpool's Care Profiles Had Daters Share Photos of Doing Chores
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Supermodel-Backed AI Cards
Winnie Harlow Partners with Coca-Cola to Launch AI Christmas Cards
Professional Social Media Games
LinkedIn Released Three Games to Build Connections on its Platform
Social Commerce Apps
GIST is an App-Based Social Platform for Sharing Purchases with Friends
Nourishing Holiday Cosmetics
The Tree Hut Holiday Collection Gifting or Self-Indulgence-Ready
Running Partner Messaging Apps
Find Your Next Running Partner Through Strava Messaging
Social Professional Productivity Apps
The 'LikeMind' App Connects Users to Other Hustlers
Shoppable Hybrid Apps
Lemon8 is a New Social Media App Combining Aspects of Instagram & Pinterest
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Lunar New Year Campaigns
self-portrait's New Collection Celebrates Family Tradition
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Festively Branded Sweater Collections
Unilever and notjust Collaborated on Christmas Jumpers
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Anti-Breakup Festive Campaigns
Smirnoff and Lance Bass Debut 'Red, White & Merry' Love Campaign
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Fued-Inspired Christmas Cards
Moonpig Unveils Its New AI-Powered Christmas Card Range
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Customizable Holiday Treats
Sugarwish Offers Special Holiday Treats as Part of Its Gifting Service
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Early Christmas Decoration Contests
Oreo Will Reward Festive Fans Who Decorate Early This Year
Bold Dating Campaigns
Tinder's It Starts with a Swipe is Released to Coincide with 'Dating Sunday'
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Influencer Christmas Campaigns
An Influencer Couple from Wigan Launched the Giftmas Tree Project
Anonymous Gratitude-Exchanging Platforms
'A Little Optimism' Let's People Share Weekly Gratitudes
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
AI Social Media Assistants
Olly is a Personal AI Assistant Designed to Help Social Media Managers
Social Dating App Features
Tinder Now Supports Collaborative Matchmaking with Friends and Family
Detail-Providing Dating App Features
Tinder Share My Date Shares Info with Curious Friends
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Hockey-Focused Influencer Campaigns
Great Clips Introduces the ‘Show Your Flow’ Campaign
Genuine Friendsgiving Initiatives
21Seeds Infused Tequila's "It's Giving" Champions Realness
Charitable Shopping Assistants
Give Freely Harnesses the Power of Online Shopping for Good
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
Festive Social Campaign Cookies
The Tim Hortons Holiday Smile Cookie Supports Charities and More
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Friendsgiving Event Series
Butterball and Bumble Foster Togetherness with #FindYourTable
Retro Social App Devices
Edwar Banquet Designs the Retro Instagram Gadget with a Console Shape
Social Media AI Chatbots
Instagram Plans to Incorporate its Own AI Chatbots in the App
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Mindful Illumination Holiday Campaigns
Santa & Cole Presents a Warm Embracing Light Campaign
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
Parental Social App Controls
Meta Debuts a Series of New Features Across its Social Media Apps
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
AI Social Media Generators
Snowball FATG Can Help Create Viral Social Moments in Seconds
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Digital Social Sharing Spaces
The Shilo App Invites Users to Share and Curate What They Love
Passion-Sharing List Platforms
MyLikes Helps Users Share What They Enjoy with Curated Lists
Festive Film Vehicles
Turo Helps Drivers Spread Seasonal Cheer with Limited-Edition Elfmobiles
Quirky eCard Platforms
Happiepages Has an Online Celebratory Card for Any Occassion
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Social Engagement Platforms
Perspik Provides an Online Space for Thoughtful Engagement
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Crowdsourced Outfit-Picking Apps
Choiced Let's Users Crowdsource Their Outfit Options
Marketing Mentorship Platforms
Sprout Social Launches as a New Business Mentorship Network
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Crafting Retailer Loyalty Apps
The Hobbycraft Club App Offers Exclusive Discounts and More
Social Good Holiday Initiatives
This Holiday Season Milo's Tea is Donating to Feeding America
Public Holiday Work Apps
The Public Holidays Slack App Keeps Employees Connected
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Social Telegrammed Messaging Features
Instagram's Broadcast Channels Will Soon Launch Globally
Social Posting Platform Features
Threads Launches the New Send on Instagram Feature
Personalized Holiday Newsletters
Pics & Wishes is a Line of Multi-Media Greetings
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Holiday Meal Savings Campaigns
The Dollar General 'Decked Out In Deals' Campaign is Cost-Conscious
Networking Platform In-App Games
LinkedIn is Working on Integrating Games to its Platform
Social Media-Building Tools
ReplyMore Helps Small Accounts Build Their Followings Through Replies
Private Social Media Services
Instagram Now Allows Posts and Reels to be Shared with Close Friends
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Cash-Gifting Greeting Cards
Hallmark + Venmo Cards Simultaneously Share Heartfelt Messages & Money
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Social Media-Connected Links
Instagram Expands its Amount of Links on User Profiles
Privacy-Enhancing Social Features
Pinterest Launches the New Safety Features for Young Users
Festive Hotel Decor Campaigns
IHG Hotels & Resorts Launches the Seasonal Winter Chalet Campaign
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Festive Value-Minded Retail Campaigns
The Spar BIG Deal of Christmas Campaign Launches This Month
Daily-Prompting Social Journals
Journal. Invites Users to Share Their Thoughts and Feelings
Personalized Heartfelt Digital Greetings
Merrygram Emerges as a More Meaningful Alternative
Social Wishlist Networks
WishSpace Lets Users Store Their Wishlists for Easier Gifting
Community Social Apps
Beezle Social Keeps Users Informed Connected with Their Neighbors
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Inviting Family-Friendly Games
Q Mixers Releases the New Secret Holiday Bingo Cards and Cocktails
Connective Altruistic Apps
Heart 2 Help Uses Tech Can to Foster Positive Relationships
Personalized Content Discovery Tools
Bread Allows Users To Discover Social Content and Save it