As consumers become increasingly aware of the effects of a poor diet, many brands are focusing their attention on healthy eating campaigns. Instead of the traditional dieting mantra of cutting back, these campaigns focus on the benefits of eating more balanced meals.
Many of today's healthy eating campaigns take an additive, rather than a restrictive approach to dieting. This means that they focus more on what consumers should be eating, rather than what they should be cutting out. For instance, there are a number of ads that encourage consumers to eat more nutritionally rich foods such as fruits, vegetables and yogurt.
Beyond a focus on healthier choices, there is also an emphasis on dietary changes. For instance, Cheerios released an ad that emphasis the benefits of gluten-free cereal. Another example is McCain #MODIFRY campaign, which urges to consumers to swap out unhealthy condiments for more nutritious toppers.
16 Healthy Eating Campaigns
From Aspirational Lifestyle Ads to Health-Endorsing Chocolate Flyers:
Katherine Pendrill — Jun 17, 2016 — Marketing
16
Mocktail Bar Pop-Ups
Innocent's Brand Activation Promotes Healthy Drinking Habits
15
Healthy Canned Soup Campaigns
'Healthy Request' is a Customer-Focused Campaign from Campbell's
14
Ugly Produce Campaigns
Intermarche Defends Oddly Shaped Vegetables & Fruits to Reduce Food Waste
13
Modified Recipe Campaigns
The McCain #MODIFRY Campaign Encourages You to Get Creative
12
Plant-Based Protein Campaigns
This Beyond Meat Campaign Uses Athletes to Explore Meat Alternatives
11
Heathy Produce Campaigns
Price Chopper's Healthy Eating Campaign Encourages Better Food Choices
10
Healthy Grocery Store Commercials
Whole Foods Market Shows How 'Values Matter' in Campaign
9
Monotone Yogurt Ads
This Humorous Ad Promotes Yoplait Using the Satire of Dominic Purcell
8
Bizarre Cracker Commercials
Wasa's Funny Food Commercial Has an American Wowed by Swedish Health
7
Dietary Halloween Ads
Subway's Halloween Ad Reminds Us to Watch the Calories
6
Aspirational Lifestyle Ads
This Panera Spot is Part of an New Manifesto-Driven Campaign
5
Local Food Delivery Campaigns
Foodora Outlines the Benefits of Its Local Food Delivery Service
4
Child Cooking Campaigns
Uncle Ben's Aims to Inspire Child Chefs with 'Ben's Beginners'
3
Anti-Obesity Chef Campaigns
Jaime Oliver Proposes a Sugar Tax for Sodas Sold in UK Restaurants
2
Health-Endorsing Chocolate Flyers
'SureSlim' Distributed Chocolate Flyers to Increase Registration
1
Gluten-Free Cereal Ads
This Heartwarming Ad for Cheerios Addresses Those with a Gluten Intolerance
Related Ideas
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Brain Nutrition Bars
Good Thinking Bars Help Consumers Snack Their Way to Better Brain Health
Soil Erosion Awareness Sandwich Ads
Hellmann's Aims to Save Sandwiches from Extinction
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Healthy Breakfast Rebrands
Flourish Presents a New and Visually Bold Brand Identity
Emotive Fried Chicken Campaigns
KFC's Enjoy, It's Beautiful Captures Expressions While Eating
Spelling-Error Campaigns
Jimmy Dean's Breakfast Ads Help Child Literacy with Misspelling Scramble
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Restaurant-Inspired Frozen Foods
These New Conagra Brands Frozen Foods Include Over 50 Options
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Chewy Low-Sugar Cookies
Joydays Makes Cookies That Help Everyone Reclaim the Pleasure of Snacking
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Functional Micronutrient Bites
Biogena Moments' Sweet, Savory & Spicy Snacks Boost Health & Beauty
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Educator-Supporting Fruit Snack Campaigns
Welch's 'Give Fruitfully' Campaign is Teacher-Focused
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Snack-Themed Textbooks
FUNdamental Textbooks by Heinz Make Learning More Playful
Nutrient-Packed Veggie Cereals
General Mills Introduces the Cheerios Veggie Blends in Two Flavors
Plant-Based Meat Resolution Campaigns
Beyond Meat 'Literally The Least You Can Do' is Cheeky
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Emotional Utility Beverages
These Canned Drinks Deliver Refreshment and a Euphoric Boost
Sleep-Supporting Cereals
Post's Sweet Dreams Cereal Encourages Healthy Sleeping Patterns
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Better-for-You Snack Rebrands
Eat Real's New Rebranding Highlights Nutritious Ingredients
Environmental Eating Campaigns
#KnorrDaretoTry Challenges Gen Z to "Eat for Good"
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Revamped Gut Health Yogurts
The Activia Rebranding Includes a New Recipe and Packaging
Breakfast-Themed Breakup Campaigns
This Krusteaz Campaign Has Pancakes Breaking Up with Syrup
Snackable Back-to-School Lunches
Little Spoon's Lunchers are Nutritious Meals for Big Kids
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Retailer Health Goal Apps
'Sincerely Health' from Albertsons Companies is Feature-Rich
Smart Food Diaries
Meals is a Smart Food Diary That Caters to Health Requirements
Nourishing Gen Z Skincare
'Nutritious' is a New Collection from Estée Lauder
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
Nutritious Meal Delivery Service
Factor's Meal Delivery Service Revolutionizes Healthy Eating
Longevity-Boosting Frozen Meals
Blue Zones Kitchens Makes the Blue Zone Diet Accessible
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Festive Savory Snack Ads
Frito Lay Canada is Encouraging Canadians to Leave Out Chips for Santa
Educational Snack Packs
Hannaford Snack Pals Teach Children About Healthy Nutrition Habits
Pizza-Focused Climate Campaigns
Pizza Futures Explores the Impact of Climate Change on Pizza
Food Pairing Soda Campaigns
The 'Better with Pepsi Max' Campaign Depicts Elevated Experiences
Millet-Based Healthy Snacks
Govindjee Unveils a New Selection of Millet-Based Products
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Virally Inspired Frozen Entrees
Counter Creates Macro-Balanced Frozen Foods with Content Creators
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Carefree Ice Cream Campaigns
The Häagen-Dazs x Pierre Hermé Campaign is Celebratory
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Character-Themed Snack Products
The good2grow Snackers Come in a Series of Familiar Options
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Automated Food Planning Apps
The 'Munchy' App Takes a Long-Term Approach to Diets
Nutritious Pouch-Packaged Yogurts
The Nomadic Good To Go Range Includes Three Flavors
Resolution-Focused Smoothie Campaigns
The Clean Juice January Smoothie Challenge is Rewarding
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Clasically Flavored Superfood Supplements
Genuine Health Debuts New Greens+ Extra Energy Flavours
Wholesome Accessible Kids Foods
Good & Gather Baby and Toddler Foods are Well-Priced
Nutritionally Minded Breakfast Cereals
These New Nestlé Cereals are Non-HFSS
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Food-Checking Health Apps
Know Your Food Helps Users Stay on Track with Their Diet
Senior-Focused Meal Kit Campaigns
Parsley Box is Emphasizing its Value to the Stay-at-Home Family
Date-Sweetened Chocolate Bars
The Conscious Bar Makes Decadent, Naturally Sweetened Chocolate Bars
Gut Health Meal Kits
The Green Chef Gut & Brain Health Recipes Come in Three Options
Creator-Celebrating Campaigns
The Frito-Lay My Joy Campaign Celebrates Creators of All Backgrounds
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Stress-Fighting Functional Chocolates
JOYÀ's Adaptogenic Functional Chocolates Support Balance
Gut Heath-Boosting Meal Additives
The Biotiful Gut Health Meal Boosters Come in Three Options
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Women's Multivitamin Campaigns
MegaFood Announces New Campaign: Plant-Powered for the People
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Healthy Superhero-Themed Snacks
Too Yumm! Teams Up with Marvel to Launch a Range of Healthy Snacks
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Seasonal Complete Cleanses
Prominent Wellness Brand Reinvents Seasonal Cleanse with Superfoods
Medically Tailored Meal Plans
ModifyHealth Simplifies Meals for Diets That Need Modifications
Healthy Australian Snack Ranges
Arnott’s Launches the Snack Right Range Through Saatchi & Saatchi
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Online Grocer Meal Planners
The ALDI Meal Planner Hub Offers Ample Inspiration for Recipes
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
No-Nonsense Cereal Campaigns
'Shreddie for Anything' Challenges Complicated Morning Routines
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Food Waste-Combatting Smart Stickers
Grey Colombia Unveils a Set of Progressive Produce Stickers
Cookie-Themed Nutrition Drinks
These New Carnation Breakfast Essentials Drinks are Flavorful
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Cheeky Chocolate Campaigns
The Cadbury Creme Egg How Do You Eat Yours? Campaign Updates a Classic
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Gut Health Yogurt Campaigns
The Activia The Good Gut Guide Campaign Features Rachel Stevens
Cranberry Season Campaigns
Ocean Spray's How You Cran Celebrates a Favorite Holiday Flavor
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Extensive Frozen Meal Ranges
These New New Frozen Meals from Conagra Brands are Diverse
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Snacking Mishap Campaigns
The Other Hand by Cheetos Shows Snackers Who Refuse to Put the Bag Down
Globally-Inspired Ready-to-Eat Foods
The Asda Food-to-Go Range Has 47 New Options
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Leftover Sandwich Campaigns
The Hellmanns' 'Between 2 Slices' Campaign Tackles Food Waste
Maple Syrup Awareness Campaigns
The Bill the Maple Campaign Promotes the Use of Real Maple Syrup
Extra-Fortified Breakfast Cereals
General Mills Big G Cereals Now Have Twice the Vitamin D
Expansive Vegan Candy Campaigns
This Swizzels Campaign Encourages Retailers to Stock Up
Nourishing New Year's Meal Plans
Daily Harvest's January Jumpstart Supports Health Resolutions
Heart Health Candy Partnerships
Essential Candy and Enduring Hearts Have Partnered for Heart Month
Indian Hand Hygiene Ads
Himalaya Pure Hands launches #Saafhaathsekhaaiye Campaign
Inclusive Lunch Campaigns
The 'LOVE YOUR LUNCH' Campaign Educates Children on Diverse Lunches
Pregnancy Wellness Plans
MyFitnessPal's Eating for Pregnancy Plan Supports Expectant Moms
Influencer Flexitarian Campaigns
Violife Launched an Influencer Campaign Aimed at Flexitarians
Repositioned Deli Meat Brands
The Hormel Natural Choice Brand Debuted a Refreshed Image
Ethically Sourced Beef Campaigns
Verde Farms Announces the 'Beef From A Better Place' Campaign
Uplifting Restaurant Campaigns
Pepsi® Dig In and Keith Lee Support Black-Owned Restaurants
Extra Indulgent Ice Creams
This Perry's Ice Cream Line Encourage People to Treat Themselves
Meal Donation Food Products
O Organics 'Fight Hunger, Serve Hope' Initiative Helps Kids in Need
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Weekly Tex-Mex Meal Campaigns
Old El Paso Encourages Fajita Fridays in its Latest Campaign
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula
Collaborative Retailer Health Programs
Kroger and Soda Health Created the Smart Benefits Program
Vegan Product-Promoting Supermarket Campaigns
Lidl Equalizes Prices for Vegan & Non-Vegan Products
Collaborative Nonprofit Group Campaigns
The 'Little Labels, Big Impact' Campaign Raises Awareness
Nostalgic Wellness Supplements
BEAM x SunnyD Created a Limited-Edition Super Greens Flavor
Diverse Lunchbox Campaigns
All Flavours Welcome by Ritz Celebrates Cultural Differences
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Compassionate Dietary Choices Ads
DairyTruth.ca Launches #DairyFreeToronto Campaign
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes