These body-celebrating campaigns range from full figured fashion ads to swimwear lookbooks that showcase realistic and diverse body types. Thanks to social media, our society's body image obsession is at an all-time high. While the fashion industry has seldom celebrated curves, the media is consistently promoting weight-loss programs and the newest in anti-aging products.
The art of retouching paints an unrealistic picture of beauty to many young girls who develop a low self-esteem if they do not meet societal standards. These full figured ads and body-celebrating campaigns embrace diverse body types and prove that everyone is beautiful in their own way.
These marketing examples illustrate the fashion industry's recent focus on health and prove that curves should be celebrated rather than shunned.
22 Body-Celebrating Campaigns
22
Realistic Beachwear Advertisements
Jennie Runk for H&M Puts an Average Size Girl in the Spotlight
21
Body Diversity Campaigns
This Dear Kate Ad Celebrates All Different Types of Bodies
20
Voluptuous Lingerie Fashion Ads
The Model 1 Curve Campaign Showcases Its Plus-Sized Models
19
Authentic Female Fitness Ads
Sport England's This Girl Can Campaign Embraces All Body Types
18
Full-Figured Swimsuit Ads
Ashley Graham is the First Plus-Sized Model in Sports Illustrated
17
Sultry Plus-Size Campaigns
The #ImNoAngel Lingerie Ads Assert That Full Figures are Seductive
16
Social Media-Sourced Models
These Unconventional Diesel Models Were Spotted on Social Media
15
Model Diversity Documentaries
A Perfect 14 is an Upcoming Documentary on Plus-Size Modelling
14
Self-Loving Campaigns
The Marie Claire Body Issue Appreciates Every Human Form
13
Controversial Plus-Size Campaigns
Calvin Klein's Ads of Myla Dalbesio Spark Body Image Arguments
12
InclusiveFashion Runways
FTL Moda Featured Disabled Models to Promote Diversity in Fashion
11
Curvy Swimwear Collections
This Fun Swim Suit Line Consists of Bikinis for Curves and Busty Women
10
Diversified Body Positive Campaigns
The Debenhams High Summer Look Book Forgoes Traditional Models
9
Curvy Blogger Collections
The Nadia Aboulhosn x Boohoo Capsule Collection is Fierce
8
Diverse Feminine Editorials
The Harper’s Bazaar September Issue Celebrates All Women
7
Body Positive Campaigns
Modeled by Employees, ModCloth's Swimsuits Promote a Positive Body Image
6
Diverse Celebrity Editorials
The Harper’s Bazaar US 'Singular Beauties' Captures 19 Starlets
5
Beauty Patch Experiments
The Dove Beauty Patch Experiment Shows Women They are Beautiful
4
Body Confidence Social Campaigns
Drop The Plus Asks the Fashion Industry to Stop Saying Plus Size
3
Uplifting Beauty Campaigns
Dove's #SpeakBeautiful Encourages Kind Words on Social Media
2
Diversity-Celebrating Personal Products
Dickie Martin Discusses Personal Care Product Marketing
1
Diversity-Celebrating Runways
New York Fashion Week Hosted the First Ever Down Syndrome Model
Related Ideas
Intimate Body Image Photography
Jen Davis Explores Intimacy and Obesity in 11 Years
Realistic Beachwear Advertisements
Jennie Runk for H&M Puts an Average Size Girl in the Spotlight
Body Diversity Campaigns
This Dear Kate Ad Celebrates All Different Types of Bodies
Whimsically Deteriorating Lookbooks
The Bohemique Cruise 2013 Takes a Trip Down the Rabbit Hole
Nurturing Body Image Photography
This Thought-Provoking Food Photo Series is Ethereal
Voluptuous Lingerie Fashion Ads
The Model 1 Curve Campaign Showcases Its Plus-Sized Models
Plus-Size Dancer Portraits
Toby Burrows Photographs Fat Dancers for the Nothing to Lose Project
Zoological Swimwear Designs
The We are Handsome Swimwear Range Features Prints of Wild Animals
Vibrant Sensual Beachwear Shoots
Sara Sampaio Stars in the Sports Illustrated Swimsuit 2014 Issue
Voluptuous Swimwear Calendars
Swimsuits for All's Sexy at Every Curve Campaign Celebrates Shapes
Split-Personality Fashion Editorials
This Vogue Paris August 2013 Spread is Both Good and Punk
Coastal Swimwear Collections
South Beach Swimwear's Latest Lookbook Will Brighten Your January
Quirky Surf Apparel
This Ladies Surf Swimwear Lookbook Offers Plenty of Vibrant Prints
Mexican Vacation Lookbooks
The Urban Outfitters 'Near + Far' Photoshoot Stars Sara and Stella
Famous Feminist Cartoons
David Trumble Gives Real-Life Female Heroes Disney Makeovers
Untouched Underwear Ads
The Aerie #AerieReal Campaign Moves Away from Photoshop and Supermodels
Morphing Pink Foam Fashion
This Memory Foam Fashion by Nadine Goepfert Changes Form Over Time
Shipwrecked Swimwear Ads
The Etam Spring 2013 Beachwear Campaign Stars Natalia Vodianova
Playful Poolside Fashion
The Foam Magazine 'Hart-Throb' Cover Shoot Stars Jessica Hart
Realistic Teen Dolls
Nickolay Lamm's Real Barbie Doll Redefines Beauty
Full-Figured Swimsuit Ads
Ashley Graham is the First Plus-Sized Model in Sports Illustrated
Sultry Plus-Size Campaigns
The #ImNoAngel Lingerie Ads Assert That Full Figures are Seductive
Blonde Bombshell Photoshoots
Fashion Gone Rogue 'Modern Marilyn' Editorial Stars Martina Dimitrova
Neon Patterned Swimsuits
The Missoni Beachwear Summer 2013 Collection is Vibrantly Busy
Kinky Mesh Swimwear
The Luna Hi Mesh Swim Tank Gets 50 Shades Darker for Summer
Inner Beauty Seeking Agencies
This ‘Anti-Agency’ Wants Personality as Opposed to Good Looks
Curvaceous Poolside Fashion Catalogs
The H&M Summer 2014 Plus Sizes Campaign Stars Jennie Runk
Seductive Rodeo Editorials
The 2Bandits Lookbook Showcases Modern Americana
Social Media-Sourced Models
These Unconventional Diesel Models Were Spotted on Social Media
Beach Babes Fashion Ads
The Guess Spring/Summer 2014 Campaign is Sunny and Sensual
Real Female Runway Shows
The 2014 Paris Fashion Week Rick Owens Show Features Ordinary Women
Pole Dancing Photography
Bart Erkamp's Pole Fitness Series Proves that Pole Dancing is a Sport
Futuristic Model-Musician Captures
Daft Punk & Milla Jovovich Shoot for CR Fashion Book
Collaged Cosmetic Campaigns
GSD&Ms 'Walgreens Beauty' Ads Are Made with Make-up
Designer Youth Sportswear
The adidas StellaSport Collection is Bolder and More Affordable
Vibrant Mongolian Fashion
Mongol's Fall Collection Updates the Past with Pops of Color
Inspirational Wheelchair Fashion Models
Danielle Sheypuk is the First-Ever Wheelchair Model
Stylish Plus-Size Swimsuits
Josephine Swim Boasts Designs for the Modern Curvy Woman
Stylish Plus-Sized Bikinis
Gabi Gregg's Fashionable 'Fatkini' Collection is in High Demand
Blasphemous High-Fashion Illustrations
These Fashion Drawings are a Humorous Take on Theology
Grocery Store-Themed Runways
The Chanel Fall 2014 Fashion Show Had a Bold Grocery Store Setting
Dramatic Hairstyle Editorials
The ELLE Canada 'Masterpiece Theatre' Photoshoot is Edgy
Despairing Body Image Illustrations
Ashley Oubré Drew a Series of People Facing Body Image Issues
Pop Art-Inspired Fashion Ads
The H&M Gallery Girl Campaign Stars Model Jac Jagaciak
Dual-Posed Nude Photography
'Illusions of the Body' Shows How Unflattering Can Become Flattering
Ebony Bodysuit Editorials
The Harper’s Bazaar Brazil 'Black Power' Photoshoot Stars Daniela
Liberating Feminist Illustrations
Carol Rossetti's Feminist Drawings Provoke Thought and Debate
Skin-Revealing Androgynous Fashion
The Numero Tokyo 'Rising Stars' Photoshoot is Subtly Sensual
Natural Beauty Loungewear Ads
The H&M Spring 2014 Divided Campaign Stars Taylor Hill
Jacked Bodybuilder Photography
The 'Beautiful Bodies' Series Captures Bodybuilders of Varying Ages
Social Media-Cast Ads
This Marc Jacobs Campaign Cast Its Models Using Instagram and a Hashtag
Feminist Hashtag Movements
#FeministsareUgly Aims to Dispel Stereotypes Around Feminism
Expressive Plus-Sized Fashion
The Lion Hunter Blog Celebrates Curves and Colorful Clothes
Diversified Body Positive Campaigns
The Debenhams High Summer Look Book Forgoes Traditional Models
Faux Fitness Editorials
The Elle Netherlands Wendelien Daan Photoshoot Displays Workout Scenes
Sensuous Summer Editorials
The 'Summer is Over' Editorial is Bittersweet
Molded Plastic Couture
Sang Yoon’s Exaggerated Plastic Pieces are Unique and Structured
Goth-Like Geisha Photoshoots
The Photo Series Starring Emily Green by Henryk Lobaczewski is Edgy
Alluring Anarchist Editoritals
This Showstudio Editorial is a Lesson in How to Rock
Bewitching Botanical Fashion
The Vogue Russia August Issue Explores the Seductive Side of Floral
Curvy Blogger Collections
The Nadia Aboulhosn x Boohoo Capsule Collection is Fierce
Shampoo Exchanging Campaigns
This Recycling Station Offers Phone Credits in Return for Old Bottles
Sixties Trio Fashion Ads
The Ben Sherman Fall 2014 Campaign Stars Models Millie, Jed and Cesar
Holistic Beauty Campaigns
Harrods's Happy New You Approaches Beauty with Products, Fitness & Food
Surreal Collage Fashion Ads
The T-Galleria 2014 Campaign Stars a Vibrant Karen Elson
Dog-Loving Fashion Editorials
The Vogue Brazil August 2013 Photoshoot Stars Lindsey Wixson
Diverse Feminine Editorials
The Harper’s Bazaar September Issue Celebrates All Women
Statuesque Desert Fashion Ads
The Tufi Duek Winter 2014 Campaign Stars Isabeli Fontana
Fashion-Focused Prosthetics
Alternative Limb Project Gives Amputees Some Stylish Prosthetics
Fair-Haired Beauty Editorials
All About Blonde by Weronika Kosinska is Flawlessly Glamorous
Compressed Packaging Redesigns
Unilever's Compressed Deodorant is Eco-Friendly
Urban Samurai Fashion
This Xavi Reyes Menswear Collection References Ancient Attire
Grunge Plus-Size Fashions
Oyster Magazine's Chinatown Editorial Highlights Elegantly Curvy Apparel
Customizable Body-Conscious Swimsuits
Kini Swimwear Lets You Design Your Own Custom Bikini
Glam Seaside Fashion Ads
The Shanghai Tang Spring 2014 Campaign Stars Bonnie Chen and Zhao Lei
Motion-Filled Fashion Ads
The Corello Fall-Winter 2014 Campaign Stars Multiples of Isabeli Fontana
'80s Supermodel Editorials
The Galore Magazine Issue 5 Cover Shoot Stars 53-Year-Old Carol Alt
Glamorously Exotic Editorials
The Vogue Mexico 'Ilimitada' Photoshoot Stars Model Valeria Garcia
Athletic Geisha Editorials
The Teen Vogue Players Fashion Story is Sporty and Visually Dynamic
Anti-Bullying Art Projects
Lindsay Bottos' Tumblr Blog Calls Out Instances of Cyberbullying Online
Nerve Disorder-Inspired Fashion
Julia Wollner Turned a Negative Experience into Beautiful Clothing
Plus-Size Statement Pieces
The New Target Plus-Size Line is a Step in the Right Direction
Crowdsourced Fashion Retail
A New Site Could Completely Change Plus Size Online Shopping
Body Confidence Social Campaigns
Drop The Plus Asks the Fashion Industry to Stop Saying Plus Size
Cornrowed Cowgirl Fashion Ads
The Chanel Metiers d’Art Paris-Dallas Campaign Stars Kristen Stewart
Gradated Shampoo Bottles
The Dove Shampoo Advanced Hair Series Packaging Shows Off Product Color
Sweeping Coif Editorials
The Fashion Gone Rogue 'Hair Story' Photoshoot is Effortlessly Styled
High-Fashion Sports Jerseys
The Football Collection by Les Plus Dorés is a Sporty Take on Fas
Lounging Hammock Fashion Ads
The Maiyet Spring/Summer 2014 Campaign Stars Binx Walton
Preppy Pastel Collections
The Chloe Fall 2014 Styles are Ultra Feminine and Fun
Starkly Sleek Sneakers
The Nike Air Max Thea is Released in All-White for Women
Bareskin Perfume Campaigns
Gigi Hadid Stuns in the Tom Ford Velvet Orchid Fragrance Ad
Body Image Videos
The Magic Gap by Guy Aroch Addresses Women's Desire to Have Space Between Thighs
Carved Model Ads
Escola Sao Paulo Fashion Modeling Course Turns Brutes Beautiful
Colorful Fall Fashion
The Vogue Netherlands 'Kleurexplosie' Photoshoot Stars Kori Richardson
Touching Beauty Perception Sketches
The Dove Real Beauty Sketches Campaign is Heart-Wrenching
Truthful Body Image Videos
This Video Asks What If We Were Honest About Women's Bodies
Eco Educational Cosmetics Campaigns
Beauty Brand Simple Teaches Costumers About City Skin Care
Plus-Size Designer Collaborations
Lane Bryant's Lela Rose Collection Features Summery Options
Commuter Train Runway Shows
Japan's Keio Inokashira Line Was the Stage for This Unique Runway Show
Accessorized Retro Campaigns
The Lanvin Fall 2013 Ad Campaign Shows the Glam Side of Old Hollywood
Delicate Skincare Packaging
Dove's True Tone Branding Suggests Its Gentle and Premium Qualities
Size-Less Online Stores
AbbeyPost Sells Fashions That Are Made to Measure for Every Unique Shape
Celebratory Disability Photography
Lindsay Morris Shot the Birthday of a Woman with Down Syndrome
Whimsical Plus-Sized Fashion
Blogger Hayley Hughes' Instagram Account Features Fearless Styles
Dark Retro-Themed Editorials
The Fashion Gone Rogue 'Nostalgia' Photoshoot Stars Li Wei
Svelte Sophisticate Fashion
The Flare Magazine September 2013 Editorial Stars Actress Amber Heard
Chocolate Dress Designs
La Maison du Chocolat Puts on a Delicious Fashion Show in Paris
Transient Fashion Editorials
The Spirit & Flesh 'The Dance' Photoshoot Stars Kersti Pohlak
Plus-Size Pride
Armida Ascano Discusses the Confident Revolution of Plus-Sized Models
Impressive Football Prostheses
The Impetus Soccer Prosthesis Enables Amputees to Play More Sports
Elegantly Caped Couture
The Haider Ackermann Fashion Show Marries Music and Style
Lavish Leak-Resistant Underwear
The Dear Kate 2013 Collection is Ideal for Menstruating Females
Plus-Size Conusmer E-Retailers
The Online Retailer Eloquii Changing Plus-Size Clothing
Uplifting Beauty Campaigns
Dove's #SpeakBeautiful Encourages Kind Words on Social Media
Disability-Documenting Photo Series
This Touching Photography Documents Life with Down Syndrome
Positive Pop Song Remakes
This Body Positive Flawless Video Encourages Fat Acceptance
Recycled Plastic Swimwear
The Rhiz Board Shorts Use 100% Recycled Materials from the Ocean's Waste
Autistic Audience Operas
The Victorian Opera Does Performances Catered to Autistic Children
Human Hair Ensemble Campaigns
The 'Hair Quartet' Campaign Used Human Hair to Create Instruments
Beautiful Birthday Campaigns
Dove's 50th Anniversary Campaign Celebrates Beauty at Every Age
Lingerie Technology Ads
Dear Kate Recently Launched a Highly Controversial Ad Featuring Bare Women
Encouraging Compliment Accessories
The You Look Amazing Tote Bag Encourages a Positive Body Image
Kind Travel Campaigns
Airbnb Challenges People to Do Something Good in the World with $10
Moving Weight Loss Ads
The Weight Watchers Australia Ad Asks Viewers to ‘Awaken Your Incredible’
Gamer-Inspired Runways
Bjorn Borg's 'First Person Lover' Fashion Runway Show Emulates Gaming
Thought-Provoking Insecurity Videos
The Jubilee Project Asks People About What They Want to Change
Sultry Safety Videos
Air New Zealand's Safety Video Makes Boring Procedures Entertaining