These examples of motivational fitness marketing range from workplace nutrition programs to weightloss campaigns that center around realism rather than promoting something unachievable and too restrictive. In addition to commercials that encourage hard work and dedication as a means to weight loss success, other favorites include carb and calorie counting apps that are launched by household names in the food and beverage industry. A notable example is Atkins' carb counter app that falls in line with the late doctor's philosophy while translating his various diet manuals to a mobile medium that is more accessible for all.
Additional examples of motivational fitness marketing include honest body image videos like a segment by Buzzfeed that suggests that being open about food, weight and insecurities is the key to looking and feeling one's best while embracing the body you were born with. Similarly, a series of female-focused fitness ads like Sport England's 'This Girl Can' campaign offer support to athletes who are often underestimated in a male-dominated industry.
30 Examples of Motivational Fitness Marketing
29
Authentic Female Fitness Ads
Sport England's This Girl Can Campaign Embraces All Body Types
28
Branded Pop-Up Training Facilities
The X by adidas is a Bold Running Experience in London
27
Rigorous Fitness Communities
SBC Members Can Customize Healthy Diet Plans and Access a Digital Gym
26
Branded Fitness Communities
The Nike Training Club Connects Like-Minded People in a Healthy Way
25
Inspiring Sportswear Films
Adidas' 'I'm Here to Create' Campaign Spotlights Female Athletes
24
Dieting Donation Apps
FoodTweeks' App Helps You Cut Out Calories and Feed the Hungry
23
Gender-Bending Fitness Editorials
This Issue of Men’s Fitness Australia Features Ronda Rousey
22
Inner Beast Sportswear Ads
The Nike Unleash Your Animal Campaign is Fiercely Motivating
21
Truthful Body Image Videos
This Video Asks What If We Were Honest About Women's Bodies
20
Wellness Video Subscriptions
Mission 360 Lets You Access Yoga & Fitness Courses For a Monthly Fee
19
War-Inspired Workouts
The Art of Manliness Publishes a WWII Workout Plan by United States G.I.s
18
Mindful Fitness Campaigns
New York Sports Clubs' Latest Ads is Actively Encouraging
17
Grocery-Delivering Diet Sites
PlateJoy Makes Tailored Meal Plans and Takes Care of the Shopping
16
Sports Brand Original Series
Nike's Margot vs Lily Show Encourages Sport & Fitness as a Lifestyle
15
Female-Empowering Fitness Campaigns
This Girl Can is a Powerful Campaign by Sport England
14
Workplace Nutrition Programs
This Wellness Program Teaches Employees How to Eat Healthier
13
Female-Empowering Sport Events
The Nike Women's Race Series Takes Over 20 Cities Around the World
12
Branded Carb Counters
The Atkins Carb Counter and Mobile Weight Loss Tracker is a Handy Diet Tool
11
Snow-Filled Sportswear Ads
The Nike Snow Day Campaign Encourages People to "Get Out Here"
10
Athletic Beer Commercials
The Michelob Ultra Super Bowl Commercial Appeals to Athletes
9
Natural Movement Sport Ads
The Nike Revolution in Motion Campaign Stars Serena Williams and More
8
Humanized Fitness Ads
GoodLife's 'The Struggle is Real' Campaign Uses Real People's Tweets
7
Female-Targeted Sports Ads
This Ad for Dick's Sporting Goods Caters to Fitness-Minded Women
6
Motivational Running Shoe Ads
This Non-Glamorous Ad Promotes the 'Want It More' Campaign by Asics
5
Realistic Weightloss Ads
The Weight Watchers "If You're Happy" Campaign Showcases Emotional Eating
4
Marathon-Encouraging Ads
This Promotional Video for Adidas Features Athletes Doing Energy Running
3
Passionate Sports Campaigns
Reebok's Be More Human Campaign Celebrates Those Who Push the Limits
2
Health-Encouraging Sugar Statues
SodaStream Comments on Healthy Consumption with Statues in London
1
Focused Supermodel Fitness Ads
Gisele Bundchen's Under Armour Ads See Her Tune Out the Haters
Related Ideas
High-Performance Sports Supplements
Chew Launches Sports Nutrition Product Fastfood for Endurance
AI Nutrition Apps
Broccoli AI Tracks Calories and Helps You Lead a Balanced Life
Inclusive AI Trainings
Asics is Retraining AI on What Healthy People Look Like
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Discount Retailer Mobile Apps
Family Dollar Debuted a New Mobile Shopping App for Customers
Strength Training Wearables
Whoop's Strength Training Feature Measures a Workout's Muscular Load
In-Store Mixed-Reality Gyms
Meta Quest and Puma Created the World's Smallest Gym
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
AI Fitness Chatbots
Shapemate is an AI-Powered Fitness Chatbot with Whatsapp Integration
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
AI Personal Trainers
Workout Tools Offers a Personalized Approach to Fitness
Activewear-Branded Smartphones
The Conceptual Adidas FOG Phone Highlights the Three Stripes Logo
Fitness-Focused Coffee Shops
GymNation Launched the World's First Fit-Café Concept
Healthful Mood Journal Apps
The 'Mentalio' App Supports Users with Stress, Anxiety and More
Diet-Friendly Recipe Generators
MealPractice is a Custom-Tailored Recipe App Powered by AI
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Emotional Utility Beverages
These Canned Drinks Deliver Refreshment and a Euphoric Boost
Hybrid Fitness Smartwatches
The Moto Watch 40 Strikes a Balance Between Device Styles
Diet-Recommending Label Tools
Sifter Solutions Releases the 'Scan By Diet' Tool for Tailored Diets
Multi-Functional Compact Fitness Tools
The Conceptual CARVE1 Sportsball is Compact & Versatile
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Lifestyle Activity Tracking Apps
The 'Timeline It' App Tracks Virtually Any Activity or Event
Luxurious Canadian Athleticwear
First Health Apparel Was Designed for Comfort and Flexibility
Gym-Focused Dating App Badges
adidas and Bumble Launch a Gym Interest Badge on the Dating App
Healthy Lifestyle Reward Promotions
The Chipotle No Quitters Challenge Was Created with Strava
AI Food Tracking Assistants
Calorieasy's AI Camera Streamlines Food Logging and Calorie Intake
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
App-Connected Food Scales
Renpho's Calibra 1 Smart Nutrition Scale is a Healthy Lifestyle Tool
Daily Motivation Apps
'Motivation' is an Empowering App Helping People Make the Most of Their Days
Route-Making Running Apps
FitCrumbs Lets Users Make Their Own Running Routes
Motivational AI Health Apps
The Basys.ai Diabetes Control App Uses a Human Avatar for Motivation
Personalized Brain-Training Apps
Elevate Helps Boost Productivity and Builds Confidence
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
AMOLED Fitness Watches
PLAYFIT Debuts a AMOLED Smartwatch for the PLAYFIT Companion App
Retailer Health Goal Apps
'Sincerely Health' from Albertsons Companies is Feature-Rich
Engaging Workplace Wellness Apps
This App Helps Managers Support Employee Mental Health
Sleep Nutrition Plans
MyFitnessPal's New App Feature Looks Closely at Nutrition and Sleep
Running Partner Messaging Apps
Find Your Next Running Partner Through Strava Messaging
Smart Food Diaries
Meals is a Smart Food Diary That Caters to Health Requirements
Social Professional Productivity Apps
The 'LikeMind' App Connects Users to Other Hustlers
Nutritious Meal Delivery Service
Factor's Meal Delivery Service Revolutionizes Healthy Eating
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Housewares Retailer Design Apps
The Wayfair Decorify App Digitally Transforms Spaces for Shopping
Convenient Workout Devices
Twelve South Debuts Options for Enhanced Workouts with Apple Devices
Hyper-Personalized Wellness Apps
28 Seeks to Empower Women on Their Wellness Journey
Digitized Life Goal Apps
Buckit Breaks Down Life Aspirations Into Achievable Goals
Empowering Fitness Campaigns
Planet Fitness Dubbed Megan Thee Stallion "Mother Fitness"
Psychology-Based Habit Apps
The 'Doabl' App Helps Users Overcome Mental Barriers
Wellness-Focused Retailer Ranges
Target is Welcoming More Than 1,000 Wellness Products
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
AI Food Intake Trackers
CalorieAI Can Track Calorie Intake With Photographs or Descriptions
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Fitness-Tracking Smart Rings
The Ultrahuman Ring Helps Track Health-Related Information
Tech-Enhanced Facial Workouts
NuFACE's Fitness For Your Face Introduces a New Facial Workout
Rep-Counting Weightlifting Apps
Reps is a Weightlifting App That Makes Working Out Easier
Empowering Shake Campaigns
SlimFast's Oomph for your Boomph Shares the Power of Positivity
Elevated Health Rewards Apps
MassMutual Debuts a Rewards-Focused Wellness App Called LivingWell
Metabolism-Enhancing Platforms
Signos is a Health-Focused Wearable and App Platform
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Hyper-Personalized Wellness Guides
28 Guides Individuals Through the Four Phases of Their Cycle
Automated Food Planning Apps
The 'Munchy' App Takes a Long-Term Approach to Diets
Medical-Grade Fitness Supplements
Fitties Aims to Meet the Needs of Health-Conscious Individuals
Personalized AI Workouts
SmartGym Uses AI to Create Personalized Workout Plans
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Stress Reduction Finance Apps
The 'MoneyCoach' App Takes the Anxiety Out of Money Management
Body Positivity Campaigns
Body Proud's #noBODYlikeyou Removes the Pressure to Look a Certain Way
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Activity-Tracking Watch Upgrades
The New MyFitnessPal Updates Allows Users to Track Workouts
Food-Checking Health Apps
Know Your Food Helps Users Stay on Track with Their Diet
Customized Convenience Retailer Apps
Family Express is Introducing a Personalized App Experience
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Synchronized Nutrition-Tracking Apps
This App Can Leverage Data From Apple Health & Apple Watch
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Motivational Push-Up Apps
Pushup Quest Makes Push-Ups More Engaging
Science-Based Habit Apps
Addicted-Habits Provides Invaluable Support to Help Users Achieve Goals
Healthy Relationship-Focused Apps
The Official App Helps One Maintain Healthy Romantic Relations
Photo-Based Calorie Trackers
Meals.Chat Can Help Individuals Track Their Calories
Women's Multivitamin Campaigns
MegaFood Announces New Campaign: Plant-Powered for the People
Authenticated Product Review Apps
This App Matchers Shoppers With Brands Looking For Reviews
Personalized Fitness Plan Smartwatches
The Amazfit Active Smartwatch Has a BioTracker PPG Sensor
All-in-One Productivity Apps
Evo Brands Itself as 'The Everything App'
Dedicated Mobile Fitness Apps
SilverSneakers GO Helps Older Consumers Stay Fit in 2024
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Wearable Health-Management Sunglasses
The 'iSportWear' from 'ITRI' Monitors Physiological Data
Superhero-Guided Workout Apps
This App Uses 'Marvel' Comic Storylines to Enhance Your Workouts
AI Portion Control Apps
The Portions Master's AI App Supports Sustainable Healthy Eating Habits
Cycle-Syncing Wellness Apps
28 Provides Insights & Guidance for the Four Menstrual Phases
Comprehensive Fitness Apps
Elevate Your Cozy Cardio with Strava: Beyond Fitness Tracking
Medically Tailored Meal Plans
ModifyHealth Simplifies Meals for Diets That Need Modifications
Nutritionist-Formulated Supplements
Smart Protein Products Come in Active and Wellness Varieties
Meal-Scanning Calorie Apps
HealthifyMe Launches the 'Snap' Tool for Camera-Enabled Calorie Logging
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Food Waste-Combatting Smart Stickers
Grey Colombia Unveils a Set of Progressive Produce Stickers
Personalized Fitness Plans
Obé's Personalized Approach to Fitness is Flexible and Adaptive
New Years Snack Promotions
Fibre One 90 Calorie is Launching a New Promotion for 2023
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Fitness-Tracking AI Chat Bots
Rex Nutribot Helps Individuals Reach Their Fitness Goals
Holistic Fitness Trackers
WayFit is a Wellness App That Caters to Individual Fitness Journeys
Hormone-Focused Women's Health Apps
The 28 App Redefines Women's Health with Cycle Syncing
Holiday Mental Health Campaigns
This Walkers Mental Health Awareness Campaign is Honest
Employee Wellness Resources
Flimp Communications Debuts the New 'Employee Wellness Toolkit'
Minimal Equipment Workout Apps
Evlo Fitness Builds Muscle Definition Without Any Strain
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Performance Product Retail Expansions
Gainful Products are Launching at Target in 11 Varieties
Gamified Budgeting Apps
Bread Budgeting Makes Budgeting Fun By Integrating Challenges
Virtual Personal Trainers
Jamie's Fit Uses AI To Improve Health and Wellness For Anyone
Senior-Focused Exergames
Ludica Health's 'LudoFit' Helps Adults Maintain Strength and Balance
Holistic Weight Management Tools
Health Kraft Me Empowers Women 40 and Above to Stay Healthy
Intermittent Fasting Apps
FastPal Uses a Simple Interface to Help People Stay on Track
Breakfast Rewards Apps
Effin Egg Launches the New Loyalty App for Consumers
Pregnancy Wellness Plans
MyFitnessPal's Eating for Pregnancy Plan Supports Expectant Moms
Personal Goal-Setting Apps
Fred Breaks Down Goals Into Actionable Steps
Efficient Micro Habit Apps
Micro Habits Breaks Goals into Smaller Steps
Progress-Tracking Gym Apps
GymTracker is The Ideal App For Independent Training
Comprehensive Fitness Apps
JustLift Monitors and Tracks Fitness Goals
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Fitness Loyalty Programs
Under Armour Launched its First Official Loyalty Program for Customers
Workout Guide Streaming Services
Nike Training Club Will Soon be Available on Netflix
Workplace Financial Wellness Tools
BrightPlan Launches Workplace Financial Wellness Tool
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Intermittent Fasting Trackers
Marble Offers an Easy Way to Manage Health and Diet Goals
Fitness Booking Platforms
People Can Book Anytime of Virtual or Online Class Through GymNet
Motivational Goal-Tracking Apps
Disciplined Helps Users Track Their Progress and Stay Motivated
Comprehensive Mental Health Trackers
Mood Wise Tracks Mood, Sleep, Energy, and More
AI-Powered Workout Support
IronIQ Provides Real-Time Feedback, Training, and Workout Plans
Result-Highlighting Health Apps
Sandyl Uses A/B Testing to Ensure Positive Change
Effortless Nutrition Tracking
NutriNote Fosters a Supportive and Motivational Environment
Comprehensive Healthcare Apps
'Kalory' Makes Calorie Tracking and Health Management Easier
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Gamified Martial Arts Apps
Martial Profile Offers a Personalized Fitness Journey
Streamlined Meal Planning Apps
Foodpot Helps with Meal Planning and Recipe Discovery
Comprehensive Fitness Platforms
Fitcomrade Combines Multiple Tools and Platforms into One
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids
Adorable Goal-Setting Apps
CanGoal Keeps Users Engaged With Cute Characters