These feminist branding innovations range from hilarious menstrual campaigns to self-empowering PSAs that feature YouTube's lifestyle influencers. As feminism becomes more prevalent in marketing, girls are more likely to grow up in an environment that celebrates equality rather than oppression.
While the world has progressed greatly in the last 20 years, there is still a long way to go when it comes to female empowerment and equal rights on a global scale. These feminist branding examples educate young girls about their bodies and encourage one to love themselves.
Whether promoting a positive body image or fighting against abuse and wage inequality, these commercials and print ads embody hope. The examples encourage social change and encourage freedom and self-expression among the female population.
30 Feminist Branding Innovations
30
Sultry Plus-Size Campaigns
The #ImNoAngel Lingerie Ads Assert That Full Figures are Seductive
29
Female-Empowering Platforms
WIE Network Features Insights & Inspiration from World-Changing Women
28
Hip Senior Campaigns
Instagram's 84-Year-Old Baddie Winkle is Dimepiece LA's Newest Model
27
Feminist Hashtag Movements
#FeministsareUgly Aims to Dispel Stereotypes Around Feminism
26
Male Feminists Hashtags
All Men Can is Spawned From a Popular and Empowering Social Media Campaign
25
Female-Only Online Networks
Women.com is an Invite-Only Female Social Network for the Ladies
24
Witty Feminist Beer Ads
Ads for Rotthammer Beer Comically Promote Gender Equality
23
Feminine Whiskey Branding
Raven's Lace PeachBerry Flavored Whiskey Appeals to Feminine Consumers
22
Dismaying Feminist Campaigns (UPDATE)
PolyMic Re-imagines a Feminist-Friendly World
21
Female Taxi Services
The SheRides Service Allows You to Choose a Lady Driver
20
Disney Bra Campaigns
The Disney-Inspired Sing-Along 'Find the One' is a Quest for the Perfect Bra
19
Crude Gender Equality Ads
Sarah Silverman Discusses the Wage Gap and the Equal Payback Project
18
Feminist Emojis
Artists from 'MAKERS' Have Updated the Emoji Alphabet to Honor Feminist Icons
17
Celebrity Female Empowerment Ads
The CoverGirl 'Girls Can' Campaign is Candid and Inspirational
16
Feminist Candy Packaging
This Fruene Chocolate Box Branding Highlights Inspiring Women in History
15
Experimental Feminist Beers
Cerveja Feminista is a Brazilian Beer with a Gender Equality Twist
14
Female-Empowering Logos
Wal-Mart Calls Out Companies Run by Females with a Women-Owned Logo
13
Feminist Jewelry Collections
The Latest NIKAO Jewelry Range Aims to Empower Women
12
Female-Empowering Ads
The Verizon Inspire Her Mind Campaign Focuses on Intelligence Over Looks
11
Hilarious Menstrual Marketing
A Tween Lies About Getting it in HelloFlo’s Period Starter Kit Ad
10
Female-Targeted Beer Ads
Uses a Facial Recognition Billboard to Market Beer for Women
9
Confidence-Building Feminist Ads
The Always #LikeaGirl Campaign Reappropriates an Age-Old Insult
8
Compassionate Comic Campaigns
This Hurtful Words Illustration Series Sends a Message
7
Female-Focused Festival Lounges
The Ipsos Girls' Lounge Celebrates Beauty and Pampering
6
Female Entrepreneur Programs
WE NYC Aims to Leverage 5,000 Women from Low-income Neighborhoods
5
Uncouth Feminist Videos
Little Girls Drop F-Bombs for Feminism in This Viral Marketing Campaign
4
Self-Empowering Retrospective Ads
YouTube's Dear Me Campaign Gives Advice to Your Younger Self
3
Cheeky Menstruation Commercials
HelloFlo Channels the Period Fairy with Introduction of Start Kits
2
Female-Celebrating Car Ads
Audi Uses #WomenDrivers to Showcase Female Talent in Its Latest Ads
1
Female Presidency Films
Lena Dunham Emphasizes Girl Power in Her Short Fashion Film
Related Ideas
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Iconic Stylish Bag Campaigns
Fendi's Summer 2025 Campaign is Cohesive and Contemporary
Gen X Beauty Campaigns
Bluemercury's Up Next Campaign Celebrates Women 40+
Hormonal Wellness Beverages
Iris Nutrition Debuts Science-Backed Electrolyte Mixes for Women
Debunking Skincare Campaigns
The Periodic Fable by The Ordinary Exposes Beauty Industry Buzzwords
Co-Branded Feminine Fashion
The PINK x LoveShackFancy Collab is Frilly & Floral with a Gen Z Twist
Feminine Rebellion Campaigns
Songs of Siren Campaign Reimagines Femininity With Fierce Urban Edge
Exploratory Rose-Centered Fashion Campaigns
Roger Vivier Taps Eva Green for Its Fall Campaign
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Menopause Wellness Lines
Dove Enters the Female Wellness Category and Launches 'Made with TMI'
Nostalgic Y2K-Inspired Commercials
Dove Reinterprets 'Don't Cha' with the 'Hot Like Us' Campaign
Elder Athlete-Supported Serum Campaigns
Paula’s Choice Markets Its CellularYouth Longevity Serum
Wellness Brand Experiences
Pilates and Influencer Events Are Shaping Lifestyle Marketing in Peru
Gender Stereotype-Busting Toy Campaigns
The LEGO Group Launched the She Built That Campaign
Female-Athlete Hydration Initiatives
Gatorade x WNBA Enhance Hydration Awareness Among Athletes
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Interactive Soccer-Themed Brand Activations
Henkel House Was Designed to Delight US Soccer Fans
Social-First Direct Selling Series
Mary Kay Miss Conceptions Reshapes Gen Z & Millennial Mindsets
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Branded Power Banks
Reale Actives Created a Wireless Battery Pack for Recharging on the Go
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Pro-Aging Campaigns
Oura Challenges Cultural Perceptions with 'Give Us the Finger'
Global Beauty Campaigns
L’Oréal Marks World Refill Day With a Global Campaign
Milestone Beauty Campaigns
The Body Shop Launched Its 'Rebellious by Nature' 50th Anniversary Ad
Pride-Supporting Cosmetic Campaigns
Sephora and Haus Labs by Lady Gaga Partnered for Pride Month
Immersive Restroom Experiences
The Refresh Room Reimagines the Female Festival Bathroom Experience
Modern Motherhood Campaigns
Nara Smith Stars in Marc Jacobs' Mother's Day Campaign
Soccer Athlete-Starring Beauty Campaigns
e.l.f. Partners with the NWSL's Jess Carter
Life Stages-Focused Beauty Brands
Naomi Watts Developed the Skincare Brand Stripes
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Humorous Outdoor Apparel Campaigns
Columbia Sportswear Launches Engineered for Whatever
One-of-a-Kind Beauty Campaigns
The Beauty Machine by Dove Challenges Algorithm-Driven Standards
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Women's History Month Campaigns
Black Girl Vitamins Joins Forces with Malinda Williams
Foggy Self-Care Billboards
eos' Windows of Self-Care Let Passersby Interact with Unique Personas
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Purpose-Driven Fragrance Collections
The Courage of Girls Inspired Pura x Malala Fund Fragrances
Beauty Brand-Sponsored Sports Events
Maybelline New York Becomes WNBA's Official Beauty Partner
Period-Proof Student Uniforms
The Period Uniform by Somos Martina Integrates Menstrual Underwear
Home-Centric Beauty Campaigns
Sally Beauty Debuts the Holiday Beauty at Home Campaign
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Gilded Cleaning Product Branding
The Fabulosa Rebranding Was Developed by the Brandon Agency
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
All-Asian Beauty Campaigns
Maybelline Face the Difference Features 40 Asian Pacific Trailblazers
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Redesigned Sports Drinks
BODYARMOR Debuts a New Visual Identity and its 'Choose Better' Campaign
Period Care Campaigns
Honey Pot Launched its 'Periods Made Better' Campaign
Inspiring Women-Focused Campaigns
'Computer Science Is Everything' Inspires Future Innovators
Personal Care-Focused Olympic Initiatives
Procter & Gamble Hosts the Champions Clubhouse
Iconic High Fashion Campaigns
Veronica Beard's Fall 2025 Fashion Campaign is Tilted Iconic
Aspirational Mother's Day Campaigns
Tiffany & Co. Boasts 'Strong Like Mom' Mother's Day Campaign
Period Poverty Scholarship Programs
Cora Expands Its Change the Cycle Scholarship Program
Menopause-Friendly Online Aisles
Ocado Retail and GenM Launched an MTick-Certified Product Range
Myth-Busting Skincare Campaigns
indu is Helping Teen Boys Better Care for Their Skin
Hair Repair-Focused Campaigns
Pantene's New Campaign Celebrates Southern Hair With a Summer Twist
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Impactful Beauty Initiatives
Odele for Good Launches to Champion Women Through Entrepreneurship
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Women-Focused Beer Expansions
Hurray's GIRL BEER Receives Funding for Expansion
Humorous Mother's Day Campaigns
bubly Addresses Mother’s Day Mishaps with the 'Gift Glow Up Shop'
Weed-Centric Women’s Campaigns
Sundae School’s 'Women of Weed' Campaign Redefines Cannabis Culture
Edgy Cruelty-Free Cosmetics
Barry M Beauty's Rebrand Embraces Its Rebellious Roots
Women-Focused Wellness Communities
gen-well is a "First-Of-Its-Kind Community" & It is Empowering
Food Packaging Refreshes
Higgidy Gets New Visual Identity on the Idea of Bursting with Abundance
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Interactive Garment Billboards
The Sweaty Betty All Good in the Hood Campaign is in London
Women-Led Travel Journeys
Geographic Expeditions Launched its 'Women of the World Collection'
Humorous Wet Wipes Campaigns
goodwipes Partnered with Hallie Batchelder on Wet January
Female-Focused Sports Nutrition Supplements
Selfish Supplements Helps Women Show Up for Themselves
Polo Shirt Marketing Campaigns
U.s. Polo Assn. Launches a Global Campaign Highlighting Its Origins
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Authentic Skincare Campaigns
We are Social France Spotlights Avène’s New Anti-Blemish Cream
Pride-Celebrating Skincare Campaigns
Leland Francis is Running Its Thoughtful 2025 Pride Campaign
Olympian-Backed Livestream Events
Walmart Hosted Her Day Made Easy With Laurie Hernandez and P&G
Athlete-Backed Stigma-Addressing Campaigns
U by Kotex Partners with Anna Leigh Waters
Joyful Sport Campaigns
Dove's Super Bowl Ad, The Game Is Ours, Celebrates Girls' Confidence
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Feminist-Forward Contemporary Fashion Collections
Songs of Siren Blends Depth and Precision
Confidence-Celebrating Fashion Campaigns
Lulus Fashion Lounge Debuts the 'We are Lulus' Campaign
Brand-Funded Tattoos
The Lagunitas Brewing Company is Teaming Up with Female Tattoo Artists
Social-First Body Care Campaigns
Suave Runs the 'Smell Like Your Ex(foliating Body Wash)'
Actress-Starring Denim Campaigns
Levi's Taps Bollywood's Alia Bhatt as a Brand Ambassador
Health Engagement Disparity Campaigns
Function Health and SubwayTakes Partner on a Campaign
Beginner-Friendly Menstrual Disc Campaigns
The Flex Company Debuts the Beginners Welcome Campaign
Social Responsibility-Aligned Corporate Marketing
GoodBrand Impact is a Newly Launched Agency
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Empowering Women Athlete Campaigns
'Stay Ready' Urges Women to Consider Their Financial Futures
Mystery-Driven Beauty Brands
Enigma Launched with the Philosophy That Beauty Should Be Personal
Gaming Style Capsules
The Nike x Martine Rose Campaign Spotlights Esports Athletes as Modern Icons
Graphic Basics Capsule
Girls Don’t Cry X Hanes Beefy-T Updates Everyday Tees with Branding
Unique Co-Designed Capsules
Etsy Partners With WNBA Players for The 'Icon Collection'
Empowering Cosmetic Campaigns
The Revlon Be Unforgettable Campaign Reinterprets a Brand Tagline
Bright Brand Identity Updates
Big Hug Becomes a Purpose-Driven Brand with Bold Rebrand by JDO
Female Athlete-Fronted Luxury Campaigns
The Coach x WNBA Campaign Merges Fashion & Basketball
No-Nonsense Haircare Campaigns
The No Gimmicks Campaign by LolaVie Focuses on Proven Products
Women-Honoring Creator Campaigns
xTool Ran the Her Voice, Made Visible Campaign
Reimagined Story-Driven Campaigns
Visa Presented its 'Typewriter' Campaign at the 2025 Oscars
Actor-Supported Water Campaigns
smartwater® Reignited Its Partnership with Jennifer Aniston
Empowering Limited-Edition Hoodies
The Exclusive Sisterhoodie is Designed to Be Passed On
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Women-Sponsoring Branding Initiatives
TJ Maxx Debuts the You Sponsored by TJ Maxx Campaign
Courageous Style Campaigns
Coach's Revive Your Courage Activates Gen Z
Reimagined Building-Block Campaigns
LEGO Group Launched 'She Built That' to Defy Stereotypes
Woman-Focused Travel Companies
Girls' Guide to the World Serves a Niche Market
Expansive Meat-Free Food Campaigns
The Meat Free Made Easy! Campaign Features Over 40 Brands
Multi-Level Cancer Awareness Campaigns
The United Breast Cancer Foundation is at Times Square
Female Athlete Wellness Programs
Muse Capital Launched Its Optima Program for Sports Performance
Empowerment Beauty Kit Launches
Wanessa Moura's New Release Features an Anti-Rape Whistle
Women's Wellness Campaigns
NOW Foods Launches Be You, NOW Campaign to Empower Women's Wellness
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Founder-Celebrating Brand Campaigns
The Laura Ashley Brand Commemorates Its Founder's Birth
Period Care Sponsorships
Tampax has Become the Toronto Tempo's Official Period Protection Partner
Menstrual Health Day Initiatives
The Period Purse Launched 'Menstrual Health Day is Every Day'
Women-Focused Sports Stores
The Women’s Sports Store Can Be Accessed Digitally in the UK
Purpose-Driven Brand Storytelling Platforms
Hellonation Has Debuted Its Edvertising Model
Body Appreciation Programs
Flamingo and Girl Scounts are Supporting Confidence & Wellness
Social Home Cleaning Campaigns
CLR Brands Aims to Make Cleaning Attractive in New Campaign
Pregnancy-Safe Beauty Campaigns
Well People Spotlighted Clean Products for Mother's Day & Beyond
2SLGBTQIA+ Youth-Focused Fundraising Campaigns
NIVEA Canada Renews Partnership with pflag Canada
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Contemporary Femininity Fashion Campaigns
Roger Vivier Presents Its Pre-Fall 2025 Campaign
Consumer Brand Launches
Labor Smart Announced Culturally-Driven Product Collaborations
Creative Network Rebrands
Iris Worldwide Unveils a Provocative, Transformational Rebrand
Woman-Led Music Events
The Hard Rock x The Coca-Cola Company Women Empower Series is Launching Now
Music-Focused Period Care Partnerships
The Period Care Brand Marlow Partnered with the JUNO Awards
Rebranded Women-Focused Organizations
Dress for Success Worldwide Launches 'Success Starts Now'
Gender Gap-Addressing Education Initiatives
Organizations Emphasize the Need for Girls' Education
Empowering Beauty Campaigns
Bella Vida Santa Barbara has launched its 'You Are Amazing' campaign
Satirical Feminist-Forward Ads
A Spotlight on Underpaid Women Shakes Up Belgium’s Employee Day
Women-Empowering Photograph Campaigns
Ownever Made a Statement This International Women's Day
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Period-Planning Shopping Features
Instamart Launches a Menstrual Tracker and Care Hub for Planning
Creative Protest Archives
Pocket Protests Showcases Global Creative Resistance Against Fascism
Mardi Gras-Themed Breast Campaigns
Frida Marked Mardi Gras with the Breast Gallery Campaign
Multi-Level Cancer Awareness Ads
The United Breast Cancer Foundation is at Times Square