These feminist branding innovations range from hilarious menstrual campaigns to self-empowering PSAs that feature YouTube's lifestyle influencers. As feminism becomes more prevalent in marketing, girls are more likely to grow up in an environment that celebrates equality rather than oppression.
While the world has progressed greatly in the last 20 years, there is still a long way to go when it comes to female empowerment and equal rights on a global scale. These feminist branding examples educate young girls about their bodies and encourage one to love themselves.
Whether promoting a positive body image or fighting against abuse and wage inequality, these commercials and print ads embody hope. The examples encourage social change and encourage freedom and self-expression among the female population.
30 Feminist Branding Innovations
30
Sultry Plus-Size Campaigns
The #ImNoAngel Lingerie Ads Assert That Full Figures are Seductive
29
Female-Empowering Platforms
WIE Network Features Insights & Inspiration from World-Changing Women
28
Hip Senior Campaigns
Instagram's 84-Year-Old Baddie Winkle is Dimepiece LA's Newest Model
27
Feminist Hashtag Movements
#FeministsareUgly Aims to Dispel Stereotypes Around Feminism
26
Male Feminists Hashtags
All Men Can is Spawned From a Popular and Empowering Social Media Campaign
25
Female-Only Online Networks
Women.com is an Invite-Only Female Social Network for the Ladies
24
Witty Feminist Beer Ads
Ads for Rotthammer Beer Comically Promote Gender Equality
23
Feminine Whiskey Branding
Raven's Lace PeachBerry Flavored Whiskey Appeals to Feminine Consumers
22
Dismaying Feminist Campaigns (UPDATE)
PolyMic Re-imagines a Feminist-Friendly World
21
Female Taxi Services
The SheRides Service Allows You to Choose a Lady Driver
20
Disney Bra Campaigns
The Disney-Inspired Sing-Along 'Find the One' is a Quest for the Perfect Bra
19
Crude Gender Equality Ads
Sarah Silverman Discusses the Wage Gap and the Equal Payback Project
18
Feminist Emojis
Artists from 'MAKERS' Have Updated the Emoji Alphabet to Honor Feminist Icons
17
Celebrity Female Empowerment Ads
The CoverGirl 'Girls Can' Campaign is Candid and Inspirational
16
Feminist Candy Packaging
This Fruene Chocolate Box Branding Highlights Inspiring Women in History
15
Experimental Feminist Beers
Cerveja Feminista is a Brazilian Beer with a Gender Equality Twist
14
Female-Empowering Logos
Wal-Mart Calls Out Companies Run by Females with a Women-Owned Logo
13
Feminist Jewelry Collections
The Latest NIKAO Jewelry Range Aims to Empower Women
12
Female-Empowering Ads
The Verizon Inspire Her Mind Campaign Focuses on Intelligence Over Looks
11
Hilarious Menstrual Marketing
A Tween Lies About Getting it in HelloFlo’s Period Starter Kit Ad
10
Female-Targeted Beer Ads
Uses a Facial Recognition Billboard to Market Beer for Women
9
Confidence-Building Feminist Ads
The Always #LikeaGirl Campaign Reappropriates an Age-Old Insult
8
Compassionate Comic Campaigns
This Hurtful Words Illustration Series Sends a Message
7
Female-Focused Festival Lounges
The Ipsos Girls' Lounge Celebrates Beauty and Pampering
6
Female Entrepreneur Programs
WE NYC Aims to Leverage 5,000 Women from Low-income Neighborhoods
5
Uncouth Feminist Videos
Little Girls Drop F-Bombs for Feminism in This Viral Marketing Campaign
4
Self-Empowering Retrospective Ads
YouTube's Dear Me Campaign Gives Advice to Your Younger Self
3
Cheeky Menstruation Commercials
HelloFlo Channels the Period Fairy with Introduction of Start Kits
2
Female-Celebrating Car Ads
Audi Uses #WomenDrivers to Showcase Female Talent in Its Latest Ads
1
Female Presidency Films
Lena Dunham Emphasizes Girl Power in Her Short Fashion Film
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Empowering Female Shirts
Londre Bodywear Launches Big V Energy Tank for Entrepreneurial Women
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Voting-Themed Fashion Ads
Reformation's 'You've Got the Power' Campaign Stars Monica Lewinsky
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Empowering Goddess Jewelry
Celebrate Women's History Month with Awe Inspired's Empowering Jewelry
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Healthy Breakfast Rebrands
Flourish Presents a New and Visually Bold Brand Identity
Inclusive Tampon Branding
Vuokkoset's Tampon for Men Supports Transgender Menstruators
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Inspiring Role Model Dolls
Barbie Role Models Celebrate Women from Around the World
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Menopausal Wellness Brands
Amyris & Naomi Watts Launched Stripes for (Peri)Menopausal Wellness
Destigmatizing Period Comical Kits
ModiBodi and Justyna Green Relaunch the First Period Kit
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Anti-Design Pet Food Packaging
Gentle Giants' Bags and Cans Waste No Available Visual Space
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Unisex Screen-Printed Apparel
House of Miracles Launches the New Creative Faith Collection
Women's Day-Celebrating Chocolates
These New M&M’S Packs Celebrate Dynamic Women
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Goddess-Inspired Jewelry Campaigns
Awe Inspired Launched the Enter Your Goddess Era Campaign
Beauty Brand-Backed Race Cars
e.l.f. Cosmetics is the Newest Sponsor of the Indianapolis 500
Scent-Inspired Streetwear
The Fresh af Collection Shares Styles That Celebrate 25 Years of Febreze
Empowering AI Image Generators
Missjourney Generates Images of Female CEOs, Leaders & Innovators
Inclusive Skincare Branding
Featforskin's Packaging by GL*TCH Celebrates Our Differences
Period Sex Campaigns
U by Kotex Launches “Let’s Have Period Sex” Chocolates for Valentine's Day
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Menstrual Leave Campaigns
Intimina Launched Useless Spanish Lessons for Menstrual Hygiene Day
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Period-Inspired Fashion Capsules
Nadya Okamoto Partnered with Chnge on an Exclusive Apparel Line
Haircare Influencer Ads
Wella Professionals' 'Wella Extra' Campaign Recognizes Real Hair Stylists
Empowering Female Loungewear
Brunette the Label and Girlboss Teamed Up Loungewear Line
Makeup-Free Fashion Campaigns
Pamela Anderson's Fresh Face Stars in Proenza Schouler's 2024 Shoot
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Changemaker Beauty Campaigns
This Lil Nas x YSL Beauté Campaign Champions Bold Self-Expression
Phygital Fashion Brands
PUNK Challenges Conventions with Digital Assets & Physical Tracksuits
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
Humorous Period Care Campaigns
Thinx's New Period Underwear is Introduced in an Ad by OBERLAND
Anti-Sexist Beer Campaigns
Miller Lite Launches ‘Bad $#!T to Good $#!T’ Ahead of Women’s Day
Colorful Pride Lingerie Campaigns
Bluebella Launches Pride Campaign with British Singer Girli
Dolled-Up Chip Packaging
Stacy's Pita Chips and Barbie Created Collectible Pink Packaging
Romantic British Pop Star Lingerie
Bluebella Launches Valentine’s Day Collection With Self Esteem
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Menopause Subscription Kits
She2.0 Launches First of Its Kind Subscription Box
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Genderless Self Care Lines
Prohibition Wellness Offers Premium Wellness Products for Everyone
Hilarious Female-Supporting Beer Ads
The Beaver Water Campaign Aims to Empower Women
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Trans Kidney Health Ads
Africa Creative's Ad Sheds Light on Trans Community's Kidney Health Burden
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Hyper-Personalized Wellness Apps
28 Seeks to Empower Women on Their Wellness Journey
Empowering Fitness Campaigns
Planet Fitness Dubbed Megan Thee Stallion "Mother Fitness"
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Next-Gen Contraception Campaigns
Julie Challenges Contraceptive Use Stigma
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Faceless Mother Campaigns
Peanut's Invisible Mothers Visualizes the Solitude Women Experience
Plastic-Free Personal Care Products
Community Goods Touts Eco-Friendly Solutions and Packaging
Kid-Friendly Menstruation Books
Kt by Knix Launched a First-of-Its-Kind Book About Periods
Gen Z Mental Health Platforms
Batiste's Cause Marketing Platform Supports Gen Z Mental Health
Athlete-Backed Menstruation Campaigns
#SportYourPeriod Addresses Menstruation Stigma in Sports
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Hyper-Personalized Wellness Guides
28 Guides Individuals Through the Four Phases of Their Cycle
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
Biodegradable Menstrual Pads
C is an Eco-Friendly Feminine Care Brand Founded by Two Saudi Sisters
All-Female Chocolate Packagings
The Latest M&M's Packaging Celebrates International Women's Day
Mother-Themed Hat Designs
Mother Hats Offers Stylish Headwear and Empowerment
Athlete Collaborative Intimates Line
Naomi Osaka and Victoria's Secret Work on a New Collection
Soccer Structure-Inspired Brands
EA Sports FC is a New Brand Inspired by the Shape of Soccer
Bread Bag Awareness Campaigns
The #TellTheWholeStory Campaign Raises Domestic Violence Awareness
Orange Branding Updates
Minute Maid Launches a New Global Brand Identity for its Orange Products
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Adaptive Intimate Collections
Victoria’s Secret and Pink Team Up to Launch Adaptive Intimates
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
Athlete-Celebrating Snack Packaging
This Cracker Jill Packaging Commemorates Women in Sports
Playful Travel Fashion Campaigns
The FOSSIL Made For This Campaign Celebrates the Brand's Heritage
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Iranian Women-Supporting Lagers
This Craft Lager Pays Tribute to Iranian Women's Fight For Freedom
Abortion Care-Promoting Campaigns
Hey Jane Debuts a New Billboard Campaign for Safe Abortion Care
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Women's Day-Inspired Handbag Collections
HIE Introduces a New International Women's Day Collection
Women-Supporting Clothing Brands
'Sozy' Aims to Support Women and Victims of Violence
Changemaker Automotive Campaigns
The Ford Explorer Men's Only Edition Highlights Female Innovators
Eco-Friendly Pregnancy Tests
OVUM is Launching a Recyclable, Early-Detection Pregnancy Test
College Campus Haircare Campaigns
African Pride and Impressions of Beauty Partnered on a Campaign
Mock Social Good Fashion Ads
Women's Aid Has Launched a New Campaign Called Not Model's Own
Cycle-Syncing Wellness Apps
28 Provides Insights & Guidance for the Four Menstrual Phases
Body Confidence Coaching Programs
Dove & Nike are Launching Body Confident Sport for Girls
Supply Chain Inclusivity Campaigns
PepsiCo's 'She is PepsiCo' Campaign Celebrates Women
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Hormone-Focused Women's Health Apps
The 28 App Redefines Women's Health with Cycle Syncing
Women's Movement Marathons
Milk's Every Woman's Marathon Was Created by and for Women
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Sustainable Menstruation Product Expansions
These Saalt Feminine Care Products are Now at CVS
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Period Poverty Non-Profits
PERIOD. is a Global Nonprofit That Aims to Eradicate Period Poverty
Unpredictable Festive Ad Campaigns
The American Red Cross Launches the New Snowfall Campaign
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Awareness-Raising Poverty Campaigns
Oxfam Australia Debuts a Platform Called 'Unaccept Inequality'
Women's Health Cosmetic Campaigns
The Dr.PAWPAW Get Lippy Campaign Supports The Even Appeal
Female Empowerment Campaigns
'Enough.' Offers Helpful Tools for Identifying Victims of Abuse
Affordable Eco-friendly FemCare
MildCares Offers Products that Support Female Health
Soccer Match Women's Aid Ads
Women's Aid Campaign Draws Attention to Increase in Domestic Abuse
Story-Focused Empowerment Campaigns
Shyaway Debuts the '#jutstgoforit' Women Empowerment Campaign
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Empowering Watermark Campaigns
The UNFPA's 'bodyright' Campaign Brings Awareness to Online Rights
Period Poverty Initiatives
The Period Promise Campaign Makes Basic Hygiene Goods More Accessible
Empowering Thanksgiving Pies
Stacy's Rise Pies Bring Attention to the Funding Gap
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha
Destigmatizing Perimenopause Series
Always Discreet's 'I Wish I Knew' Shares Women's Experiences
Empowerment-Focused Holiday Campaigns
OLIVELA Launches the 'Stand With Her' Campaign for Women
Uplifting Team-Backed Collections
Miami HEAT Launches the 'Support Women' Collection and Campaign
Breast Cancer Awareness Campaigns
La Boulangerie Boul'Mich Partnered with Susan G. Komen
Sweat-Themed Comedy Specials
Secret Clinical Deodorant Hosted a Live Comedy Special
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids