These female sport innovations range from feminist fitness ads to female-only football clubs. In recent months, the media and fashion industry's stick thin body imagery has been replaced with a more athletic ideal.
The rise in female-focused fitness clubs, mobile apps and ad campaigns is making the quote "strong is sexy" a viral topic on most social media channels. This idea is inspiring girls to be proud of their strength and is encouraging women to embrace realistic body types rather than unhealthy ones.
While ahtletic branding can often be male-dominated, a recent focus on feminism in sports makes these campaigns, clothing collections and athletic events that much more inspiring for a young generation of girls. From Nike Women's recent 15K race to The Football Association's female participation campaign, our society's view of female sports is continuing to involve while inspiring gender progression and equality.
30 Female Sport Innovations
From Female Fitness Ads to Girl-Empowering Football Initiatives:
Jana Pijak — Jun 16, 2015 — Lifestyle
29
Authentic Female Fitness Ads
Sport England's This Girl Can Campaign Embraces All Body Types
28
Sultry Body Builder Photography
Athlete Juliana Malacarne Fronts Hunger Magazine's Latest Story
27
Model Workout Ads
The Nike Women Fall 2014 Collection Stars an Exercising Karlie Kloss
26
Layerable Fitness Fashion
The Nikelab x JFS Women's Training Collection is Incredibly Versatile
25
Ugly Workout Campaigns
The Darjeeling Sportswear Ads Show that Fitness Isn't Always Hot
24
Reflective Sports Apparel
The Nike Women's Color Block Blends Performance and Style
23
Versatile Cycling Skirts
The 'Bicycle Wrap Skirt' Provides an Easy Way for Women to Bike in Style
22
Inspirational Women Boxers
Claudia Gaudelli Challenges the Notion of the Male-Dominated Sport
21
Girl Power Art Projects
Photographer Kate Parker Has Created the Series 'Strong is the New Pretty'
20
Body-Positive Yoga Photographs
Plus-Size Yogi Jessamyn Stanley is Changing Yoga Body Stereotypes
19
Localized Fitness Campaigns
The Nike Toronto Billboards Specifically Target Female Runners
18
Feminine Training Footwear
The Nike Zoom Fit Agility Provides Enhanced Cushioning & Responsiveness
17
Inspiring Sportswear Films
Adidas' 'I'm Here to Create' Campaign Spotlights Female Athletes
16
Inspiring Athletic Retailers
Zakti Helps Women Achieve Balanced Lifestyle and Fitness Goals
15
High-Support Sports Bras
The Hero Edition Brings a U-back Design to the Nike Pro Bra Collection
14
Female-Only Football Pubs
Benefit Cosmetics' Gabbi's Head Pub is a Women's World Cup Bar
13
Motivational Football Ads
The Nike Soccer American Woman Film is Part of the #NoMaybes Campaign
12
Gender-Inclusive Sports Gear
Nike Women's Basketball Collection Shows this Sector's Growth
11
Dynamic Training Shoes
The Nike Free TR 5 Flyknit is Designed For Female Athletes
10
Female-Targeted Motocross Gear
Phoenix Motocross Specializes in Women’s Motocross Clothing
9
Maternity Golfing Apparel
'Bump & Run' is a Line of Golf Clothes Designed for Expectant Mothers
8
Football-Inspired Cosmetic Kits
Benefit Cosmetics' World Cup Makeup Kit is a Beauty Win
7
Female Football Campaigns
This Campaign Aims to Promote Female Football & Increase Youth Interest
6
Custom Floating Fitness Studios
The Nike Women's 15k Will Kick Off with Special Training Classes
5
Female-Empowering Sport Events
The Nike Women's Race Series Takes Over 20 Cities Around the World
4
Legendary Shoe-Inspired Tights
TheTight of the Moment x Jordan Sneaker Features Dynamic Artwork
3
Uplifting Sportswear Ads
Sport Chek's Newest Workout Commercial Connects with Female Yogis
2
Stylish Feminine Sports Apparel
This Nike Women's Apparel Collection Blends Performance & Style
1
Female Sport-Tracking Apps
'Beautiful Game' Helps to Track the Women's FIFA World Cup Matches
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Fashionable Food Photography
Instagrammer Laura Miller of Sidesaddle Kitchen Wears her
Utopian Commune Photography
'The Communitarians' Series Captures Life in a Virginia Commune
Branded Pop-Up Training Facilities
The X by adidas is a Bold Running Experience in London
Athletic Form Photography
Paul Calver and Gem Fletcher Explore the Athletic Form in Bodies
Stylishly Lightweight Sneakers
Nike Puts an Iridescent Spin on the Simple Roshe Flyknit Shoe
Rebellious Running Apparel
The Latest Nike Track & Field Collection is Full of Color and Attitude
Beer-Dispensing Billboards
Carlsberg's Free Beer Billboard Serves Samples on Tap
Race-Ready Runners Pop-Ups
The Nike Womens London Pop-Up is Revealed Ahead of the 10-KM Race
Boundary-Crossing Photography
Allaire Bartel's Thought-Provoking Photo Series is on Oppression
Dessert-Themed Footwear
The Latest Nike Shoe Collection is Inspired by Popular City Sweets
City Tour Sportswear
The Nike Tights of the Moment is Inspired by Los Angeles' Vibrant Urban Life
Weather-Defying Sport Experiences
The Nike Project North Blogger Event is an Adventurous Campaign
Gender-Neutral Kids Clothing
'Muttonhead' Has Unveiled a New Line of Unisex Clothing for Children
Winter Workout Gear
The Nike Pro Hyperwarm Collection Ensures People Stay Fit in Cold Weather
Bewildered Childhood Photography
Johan Entchev Delves into the Childhood Psyche with This Series
Panty-Free Yoga Pants
The Dear Kate Yoga Pants Let You Leave the Undies at Home
Pole Dancing Photography
Bart Erkamp's Pole Fitness Series Proves that Pole Dancing is a Sport
Fast Activewear Fashion
The H&M Sport Collection is Affordable, Comfortable and Stylish
Futuristic Athletic Retailers
The Personalized Nike Experience at its New Stores Redefines Retail
Hoarder Bathtub Photography
This Photo Series Depicts the Bathtub of a Compulsive Hoarder
Disruptive Sportswear Collections
The Nikelab x sacai Collab is Set to Redefine Fitness Fashion
Designer Youth Sportswear
The adidas StellaSport Collection is Bolder and More Affordable
Alzheimer Patient Photography
Alex Ten Napel's Series Explores a Heartbreaking Disease
Flamboyant Sportswear Editorials
Judo Fighter Celio Dias Stars in WRONG WEATHER's Latest Editorial
Asian-Inspired Sportswear
The Nike Shanghai Tights Helps Kick off the NTM x N+TC Tour
Vibrant Neon Running Shoes
The Nike Flyknit Racer Sneaker is Introduced in Four Fresh Colorways
Sinister Family Portraits
Joanna Piotrowska Examines the Darker Side of Domestic Life
Intelligent Creativity Campaigns
The Play-Doh Ad Campaign Shows How the Toy 'Makes Smart Kids'
Faux Fitness Editorials
The Elle Netherlands Wendelien Daan Photoshoot Displays Workout Scenes
Curated Sportswear Boutiques
Bandier Offers Style-Focused Fitness Wear from Top Tier Brands
Brain Freeze Campaigns
Freddo Ice Cream Shows That Even in Pain, This Treat is Delicious
Adaptable Sportswear
The Nike AeroReact Pullover Top and Half-Zip Supports Human Physiology
Stylishly Lightweight Trainers
Nike's Flyknit Zoom Agility Provides Speed, Comfort and Bold Colors
Luxe Activewear Collections
Tory Burch's Feminine Sportswear Line Blends Style with Comfort
Rigorous Fitness Communities
SBC Members Can Customize Healthy Diet Plans and Access a Digital Gym
Awkward Glamour Shots
Photographer Yvonne Todd is Inspired by 90s Commercial Photo Studios
Flower Bomb Campaigns
The Activia Ad Confirms that "Yes, She Goes Too"
Brazen Body Builder Editorials
The Dazed Magazine Flex Photoshoot Features High Muscle Mass
Cushioned Running Shoes
The Nike Flyknit Lunar 3 is Extremely Lightweight and Supportive
Customizable Camo Sneakers
The Nike Air Force 1 Shoe Designs Can be Personalized With NIKEiD
Body Positive Campaigns
Modeled by Employees, ModCloth's Swimsuits Promote a Positive Body Image
Style-Focused Fitness Retailers
The UK's Sweaty Betty Opens its First Physical Store in California
International Floral Footwear
The Nike Sportswear Women's City Collection Celebrates Women's Day
Feminine Cycling Frocks
Dutch Fashion Label 'Bybrown' Has Created a Durable Dress Just for Cycling
Localized Fitness Campaigns
The Nike Toronto Billboards Specifically Target Female Runners
Branded Workout Challenges
Nike's Better For It Challenge Gets People Fit in 90 Days
Insulated Winter Workout Gear
The adidas Climaheat Collection Encourages People to Stay Active
Real-Time Runway Billboards
Topshop's Fashion Billboard Ads Relay Popular Catwalk Looks
Inspirational Sports Campaigns
Nike's #BleedBlue Campaign Spurs Indians to Share Their Stories
Child Humanist Campaigns
The Amnesty International Ad Shows Activism Can Start from Any Age
Dynamic Athlete Editorials
The Serena Williams Vogue Cover Captures the Tennis Star at Her Best
Athletic Geisha Editorials
The Teen Vogue Players Fashion Story is Sporty and Visually Dynamic
Texting Toothpaste Ads
These Ads Show How a Simple Smile Changes a Whole Story
Athletic Princess Editorials
Ella Jayne Bailey Rocks a Feminized Sporty Spice Look for C-Heads
Branded Fitness Communities
The Nike Training Club Connects Like-Minded People in a Healthy Way
Bruise-Healing Billboards
This Domestic Abuse Awareness Ad Has Onlookers Heal a Battered Woman
Starkly Athletic Lookbooks
The Nike x UNDERCOVER Gyakusou Holiday 2014 Collection is Chic
Evolved Running Shoes
The Nike Free Collection Harnesses a Runner's Natural Motion
Sporty Corduroy Slides
The Nike Benassi Solarsoft Slides Now Come in a Corduroy Pack
Inspiring Sportswear Films
Adidas' 'I'm Here to Create' Campaign Spotlights Female Athletes
Female-Focused Fitness Boutiques
Chelsea Collective is a Concept Shop by Dick's Sporting Goods
Feminine Sneaker Boutiques
London's Pam Pam Shop Targets Female Shoe Buffs
Hi-Tech NFL Sportswear
The Nike Super Bowl XLIX Collection Celebrates the Championship Game
Starkly Sleek Sneakers
The Nike Air Max Thea is Released in All-White for Women
Playoff Beard-Embracing Ads
This McDonald's Beard Ad Supports the the NHL 2015 Season
Flyknit Racing Sneakers
The Nike Zoom Pegasus 33 Shoes are Built for Comfort and Speed
Stylish Cycling Gear
The Colette X Coq Sportif Collaboration Collection Hits Stores in July
Tennis-Honoring Street Games
This Nike Tennis Court was Set Up on the Street to Honor the U.S Open
Triangular Billboard Houses
The Framework of This Small House Design is Made from Billboard Ads
Bohemian Yoga Mat Gear
These Magic Carpet Yoga Mats From Rodale's Boast a Vibrant Print
Shredding Billboard Campaigns
Act Responsible Promotes Its 'Great Ads for Good Causes' Exhibit
Shimmering Soccer Shoes
The Elastico Superfly IC SE is Designed For Small-Sided Soccer
Pose-Perfecting Yoga Mats
The 'Atmananda Yoga Mat' is an Exercise Tool for Improving Alignment
Transformative Rocker Photography
Brandon Andersen Captures Musicians On and Off the Stage
Football Training Jackets
The Nike Revolution was Created with the Help of Hundreds of Athletes
Two-Person Yoga Mats
The Pogamat XXL is an Extra Thick Exercise Mat with Space for Two
Alternative Maternity Clothes
Butchbaby & Co Creates Androgynous Designs for Masculine Individuals
Sailor Sidekick Tights
The 'Artemis And Luna Sailor Moon Leggings' will be a Hit Among Anime Fans
Chic Maternity Jeans
Christy Turlington's Maternity Collection Delivers Figure-Flattering Denim
Branded Shoe Subscription Services
This Service Provides Women with Premium Athletic Accessories
Pro-Bono Basketball Campaigns
Sport Chek Gives Free Basketballs in Toronto for All-Star Weekend
Wool-Infused Activewear
The Vie Active Urban Warrior Collection Incorporates Atypical Fabrics
Global Run Clubs
Nike Elevates Its Running Program to Offer a Variety of Training Options
Body-Positive Cartoons
Teenager Mikhaila Nodel Promotes Body Positivity with Her Cosmic Cartoons
Soda Fountain Billboards
Coca-Cola's Drinkable Billboard Satisfies Thirsty Basketball Fans
Ukraine Protest Photography
Journey Through Ukraine Reveals Life Under Civil War
Sports Brand Original Series
Nike's Margot vs Lily Show Encourages Sport & Fitness as a Lifestyle
Footwear App Pop-Ups
The SNKRS Station Promotes the Brand's SNKRS App
Female Fitness Street Art
Nike's Active Campaign Champions Inspiring Women on Social Media
Branded Workout Promotions
This Sweaty Betty and 1Rebel Promotion Includes Free Boxing Classes
Londoner Narrative Billboards
This Billboard Campaign Tells the Sad Stories of Former Londoners
Female-Empowering Fitness Campaigns
This Girl Can is a Powerful Campaign by Sport England
Yoga Footwear Systems
The Nike Studio Mid Pack Gives Extra Grip and Support for Bare Feet Workouts
Body Positive Food Blogs
Fat Girl Food Squad is a Blog Community United by Food and Feminism
Athletic Bra Fittings
Title Nine Hosts FitFests That Help Shoppers Find Their Ideal Size
Elite Athlete Lookbooks
The Nike Tech Pack Lookbook Captures Candid Moments With Star Athletes
Sports Broadcasting Shops
Sport Chek's Flagship Store Includes a Built-In Broadcasting Studio
Shadow-Hand Shaving Ads
The Barber Spa Campaign Focuses on 'The Art of Shaving'
Happy Emoji Billboards
This Coca-Cola Marketing Stunt Shares Jovial Web Addresses
Targeted Highway Billboards
Lexus' Engaging Marketing Billboard Singles Out Drivers
Woolen Sport Sneakers
The Nike Air Max 1 VT Shoes are Stylishly Metallic
Sparkling Soccer Shoes
Nike's Mercurial Superfly CR7 Silverware Celebrates the Pursuit of Glory
Female-Focused Athletic Retailers
'Nike Kichijoji' Provides Personalized Services for Women
Reflective Cycling Socks
Showers Pass' New Torch Sock Line Features a 3M Scotchlight Strip
Custom Floating Fitness Studios
The Nike Women's 15k Will Kick Off with Special Training Classes
Empire Patterned Tights
The Monochromatic Star Wars Leggings Are Ideal for Fashion-Friendly Nerds
Relatable Fitness Ads
Nike's Better For It Campaign Amusingly Addresses Negative Inner Thoughts
Female-Empowering Sport Events
The Nike Women's Race Series Takes Over 20 Cities Around the World
Interactive Sports Stores
This Sport Chek Sports Flagship Store Makes Shopping More Personal
Revolutionary Music Commercials
The Apple Music Ad Campaign Puts Its App on a Historic Level
Sensory Running Workouts
Nike's Force of Nature Creates an Epic Experience Around the Treadmill
Legendary Shoe-Inspired Tights
TheTight of the Moment x Jordan Sneaker Features Dynamic Artwork
Sport Idol Campaigns
The Nike Golf Commercial Captures a Young Rory McIlroy's Inspiration
Branded Personal Trainer Apps
The N+TC Nike Training Club App Helps People Stay on Track
Familial Yoga Retreats
World Family Yoga Offers Fun and Kid-Friendly Wellness Programs
Revamped Sports Apps
The New SportsCenter App Has a New On-Air Broadcasts Feature
Cold Weather Workout Campaigns
The Nike Choose Your Winter Commercial Stars Comedian Chris O'Dowd
Speedy Sneaker Commercials
The Nike Air Zoom Elite Commercial Gets on the Fast Track
Miniature Movie Billboards
The Ant-Man Billboards Play on the Superhero's Ability to Shrink
Spoof Football Campaigns
This Ad Spoofs NFL Star Richard Sherman's Relationship With the Media
Empowering Yoga Commercials
Penningtons' Plus-Size Yoga Video Shuts Down Stereotypes
Hyper-Responsive Shoes
The Nike Zoom Hypercross Trainer Blends High Responsiveness and Low Weight
TV Tracker Apps
This TV Guide Mobile Tells You What's Coming Up and Where to Watch It
Hockey Streaming Apps
NHL GameCenter Lets You Personalize Your Sports Streaming Experience
Snow Sports Webisodes
Sport Chek's First Tracks Series Appeals to Skiers and Snowboarders
Sporty Doll Accessories
Maplelea's Hockey Gear Gets Dolls Safely Suited Up for Sports
Museum Yoga Classes
The San Diego Children's Discovery Museum Offers Family Yoga Classes