These February 2021 toy innovations range from customizable contemporary dollhouses to expressive AI pets.
Standouts include The Plan Toys Modern Dollhouse, a "design-conscious, wooden toy that encourages creativity and customization." The dollhouse can be reconfigured into a multi-level or larger ground level home and is sold in a 20-piece set with multiple rooms and miniature furnishings. In addition to its aesthetically striking design, this toy encourages hands-on play and is a great way to reduce screen time -- a growing priority for many parents who are seeking to keep kids away from screens as they social distance.
Plush robot pet Moflin by Vanguard Industries is another notable example, featuring emotional capabilities with the help of artificial intelligence. Moflin is also designed to "continuously take in information from its surroundings via sensors, pick up on patterns and express its feelings."
Top 30 Toy Trends in February
30
Handheld Cubic Game Devices
The 'WOWCube' Has a Next-Generation Design
29
Customizable Contemporary Dollhouses
The Plan Toys Modern Dollhouse is Sold in a 20-Piece Set
28
Flatpack Airless Soccer Balls
The 'My Football Kit' Consists of 54 Individual Pieces
27
Expressive AI Pets
Moflin, a Robot with Evolving Emotional Capabilities, is Coming to CES 2021
26
Educational Doctor-Themed Toys
The Kid's Concept Doctor's Set Encourages Hands-On Play
25
Spherical Color Gradient Puzzles
The Clemens Habicht 540 Colors 3D Sphere Jigsaw Puzzle is Stylish
24
Magic 8 Ball Collaborations
Stussy's Magic 8 Ball Motif Comes to Life with Mattell Collab
23
Doll-Themed Cell Phone Bags
The Barbie x Skinnydip Pink Cell Phone Bag is Nostalgic
22
Pretend Play Garden Toys
Crate&Kids' Felt Garden Set Includes Felt Veggies, Soil and Worms
21
Early Development Baby Books
Wee Gallery's Friendly Faces in the Garden Soft Book is Infant-Safe
20
Inauguration-Themed Crochet Dolls
Tobey Time Crochet Created an Adorable Bernie Sanders Doll
19
Virtual Toy Fairs
Funko is Hosting Its First-Ever Funko Fair to Share New Products with Fans
18
Iconic Wood-Crafted Board Games
Monopoly Heirloom Edition is Handcrafted from Solid Wood
17
Pet Adoption-Themed Toys
Crate&Kids' Goldendoodle Stuffed Animal Adoption Set is Easily Washable
16
In-Store Barista Figurines
Starbucks' Playmobil Figurines Will Be Handed Out with Select Drinks
15
Educational Coding Picture Books
A Day in Code: Python Teaches Coding Practices in a Simple Way
14
Mystery Unicorn Toys
Zuru's Rainbocorns Sweet Shake Surprise Offers a Fun Unboxing Experience
13
Flower Bouquet Model Kits
The LEGO Flower Bouquet Creates Colorful, Everlasting Decor
12
Road Trip-Ready Block Sets
LEGO's Holiday Camper Van Set Comes with All the Road Trip Essentials
11
Handcrafted Intricate Tea Sets
Rokkaku Ayako and AllRightReserved Work Together on a Tea Set
10
Interactive Koala Toys
Hasbro's furReal Koala Kristy Includes More Than 60 Sounds and Reactions
9
Chess Player-Themed Figurines
Funko to Debut New 'The Queen's Gambit' Figurines
8
Magical Pet-Paired Barbies
Mattel's New 'Barbie Extra' Comes with a Tiny Pet Unicorn
7
Musician-Themed Board Games
David Bowie Monopoly Features a Range of Themed Accents
6
Suspenseful Surgery Game Collectibles
Funko Pop! Launched an 'Operation'-Themed Vinyl Toy
5
Dueling Palindrome Games
Tacocat Spelled Backwards is a Tabletop Card Game for Two
4
Collectible Barista Figurines
Starbucks Korea Collaborated with Playmobil on Figurines
3
Fashion-Forward Musical Toys
Chibies are Collectible Characters That Flash to the Beat of Songs
2
Retro Game LEGO Expansions
The 'Piranha Plant Puzzling Challenge' Boasts Super Mario Characters
1
3D-Printed Snowman Kits
Sugar Labs' Playful Three-Piece Snowman Set is Made from Printed Sugar
Related Ideas
Anniversary-Commemorating Toy Designs
Spin Master Introduced a New Line of Dora the Explorer Toys
Interactive K-Pop Film Toys
Furby Furblets KPop Demon Hunters Take After Favorite Characters
Easter-Themed Seasonal Doll Collections
Battat's Our Generation Debuts the Keepsake Collection
Cozy Talking Animal Games
Outfit7's 'My Talking Tom Friends 2' Features Pop Culture References
Avant-Garde Princess Dolls
The Viktor&Rolf x Disney Collector Cinderella Doll is in a Docu-Series
Interactive Companionship Robotic Dogs
ECOVACS LilMilo Was Debuted at CES 2026
Virtual K-Pop Pets
BLACKPINK x Tamagotchi Lets Fans Raise Girl Group Members
Sensorial Anime Dolls
BedHedz are Expressive, Tactile Collectibles with Big, Unruly Hair
AI-Enhanced Play Experiences
Mattel Partners with OpenAI to Develop AI-Powered Toys
Sensor-Driven Play Blocks
LEGO Smart Bricks Introduce Responsive Building Toys
Comic-Honoring Digital Pixel Pets
The Special Peanuts Tamagotchi Celebrates 75 Years
Playful Toy-Inspired Pop-Ups
The Jellycat Café Pops Up at Shanghai’s Plaza 66 to Revive Traffic
Open-Source Robot Companions
Reachy Mini is Sold as a Kit for Developers of All Skill Levels
Pet Caretaking-Focused Plush Collections
Build-A-Bear Has Introduced Its Promise Pets Collection
Anime-Themed Virtual Pet Toys
The Poke-Nade Monster Ball Features Pokémon Characters
Emotion Recognition Robot Pets
The 'Kakaloom' Pet Responds to the User's Mood and More
Next-Gen 90s Dolls
Manhattan Toy is Reviving Groovy Girls for a New Generation of Kids
Anime-Inspired Wooden Collectibles
Puremind Unveils Its 'Dragon Ball' Wooden Collectibles
Digital Pet Toy Exhibitions
The Tamagotchi Grand Exhibition Celebrates the Toy's 30th Anniversary
Easter-Ready Toy Plushies
Jazwares Launches a Whimsical Squishmallows Collection Ahead of Easter
Collectible Pop Culture-Referencing Toys
Mattel Debuts Its 2025 San Diego Comic-Con Showcase
Baby Collectible Tech Lines
Sonny Angel x CASETiFY Has Returned for Another Adorable Collaboration
Sensory Pocket-Sized Pets
Nano-mals are Tiny, Interactive Companions That Double as Fidget Toys
Plush Pet Hotels
Goodwoof 2025 Will Feature a Jellycat Dog Hotel Pop-Up
Playful Ai Companions
AI Bunny Turns Screen Time into Active Learning and Calm Engagement
Treat-Themed Crafting Dolls
Far Out Toys' Pretty Sweets Invites Kids to Customize Mini Desserts
Emotional Companion Robots
The X-Origin 'Yonbo' Smart Home Robot Has Long-Term Memory
Wearable Digital Pets
CREATURE STARBOY Wearable Digital Pet Reacts to Faces and Gestures
Nostalgic Capsule Collections
The UNIQLO UT x Tamagotchi Range Marks 30 Years of the Digital Pet
AI-Powered Pet Cameras
The Petlibro Scout Smart Camera Knows the Difference Between Pets
Family-Friendly Tech Accessory Designs
CASETiFY x Toy Story is Whimsical and Vibrant
Portable AI Emotional Companions
Tuya Smart and Robopoet Debut the Cellular-Enabled Fuzozo
Miniature Baby Collectibles
MGA’s Miniverse: Make it Mini Real Baby Shares Tiny Figures & Food
Science-Backed High-Energy Toy Collections
Moose Toys Partners with Mark Rober on CrunchLabs
Collectible Digital Toys
BE@RBRICK x Tamagotchi Marks the Virtual Pet’s 30th Anniversary
Tiny Pet Habitat Collectibles
MGA's Miniverse: Make It Mini Animals Crafts Small Dwellings
AI Companion Toys
Haivivi Announced the Launch of a Full Core Product Line and Brand-New Toys
Ghoulish Metaverse Games
The Monster High Roblox Experience Invites Players into a Spooky School
Animatronic Sci-Fi Toys
The Hasbro Ultimate Grogu Was Designed with Disney Consumer Products
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
AI-Assisted Toy Design Tools
Hasbro Uses AI Peppa Pig Assistant to Design Toys
Baby Pig-Themed Toys
The New Walmart Toy Collection is Inspired by Peppa Pig's Sister, Evie
AI-Generated Pet Teasers
Iams' I Want a Puppy/Kitten Studios Helps People Pitch an Idea
Cute AI-Powered Companions
Luka AI Cube and the Luka Robot Take Center Stage at CES 2026
Cuddly Audio Toys
Cuddle Tonies Share Family-Friendly Stories and Soothing Sounds
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Plush Beauty Keychains
Ulta Beauty x Mini Brands Pops Plush Keychains Feature Hero Products
Inclusive Fashion Dolls
Mattel’s First Autistic Barbie Boasts Sensory Experiences & Support Tools
Automated Pet Companion Robots
The ENOR E1 Pet Companion Robot Tends to Dogs and Cats
Viral Satisfying ASMR Toys
MGA Entertainment's Slime Life Turns Digital Trends into Physical Play
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Chinese Toy Company Debuts
Kayou is Making Its Official Debut at the New York Toy Fair
Toy Brick Advent Calendars
LEGO Introduces All-New Advent Calendars for 2025
Playful Plush Advent Calendars
Squishmallows Advent Calendars Offer Holiday and Skincare Surprises
AI-Driven Art Toys
MOMOTOY Debuts in the Us at Toy Fair New York
Interactive Holographic Companions
Imagix is a A First-of-Its-Kind Friend for Kids
Community 3D-Printed Toys
3D Printing Elves Launches Free Toy Program for Children
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
Programmable Robot Toys
Robosen's MINI Robots Introduce a First-of-Its-Kind Smart Toy Platform
Mystery Plush Collectibles
Build-A-Bear's New Micro Mini Beans Fuel Repeat Discovery and Trading
Responsive Building Toys
LEGO SMART Play Integrates Technology That Reacts in Real Time
Social Interaction AI Companions
Familiar Machines & Magic Familiars Have an Approachable Build
Emotive Plush Collectibles
Care Bears Caring Cuties Tap into the Thrill of Blind Boxes
Educational Series-Inspired Preschool Toys
Bonkers Toys Debuts the Genevieve's Playhouse Line
3D Figure Creators
AI Action Figure Generator Turns Text Prompts Into 3D Models
AI-Powered Pet Products
PETKIT is Showcasing an Expanded Range of Connected Devices at CES 2026
Collectible Wear-and-Share Jewelry
Twisty Petz Combines Wearable Pets with Friendship Bracelets
Auto Cartoon Plushies
TeeTurtle Dropped the 'Transformers Reversible Plushies'
Spellbinding Collectible Plushies
Jellycat Introduces its 2025 Halloween Plushies
Plush Toy QSR Meals
McDonald's Presents the Special Squishmallows Happy Meal Offer
Tidy Home Humanoids
Helix 02 by Figure Can Now Clean the Living Room
Furry Fidget Companions
Tangle's Furry Fidget Friends are Soft, Tactile and Bendable
AI 3D Printing Tools
Ai Doll Generates And 3D Prints Personalized AI Action Figures Instantly
AI Care Robots
The Hyodol Doll Brings AI-Powered Companionship to Senior Care in the U.S.
Phygital Fashion Dolls
Dress To Impress Mystery Models Brings a Beloved Fashion Game Offline
Game-Inspired Collectible Toys
Mattel Creations Debuts Two Minecraft Collectibles
AI-Powered Parenting Platforms
Bobo Debuts in the US with Predictive Child Development Technology
Virtual Fashion Studios
CostumePlay AI Lets You Try On Clothes Virtually And Explore Styles
Anniversary Doll Capsules
Spin Master Celebrates 25 Years of Dora with an All-New Toy Collection
Art-Inspired Toy Collections
Hape x The Met Makes Masterpieces Accessible & Play-Inspiring
Expressive Plush Toys
Mood Bears Encourage All Ages to Talk About Their Feelings
AI-Powered Shopping Companions
alby Supports Personalized, Conversational Product Discovery
Interactive AI-Connected Flower Toys
The FoloToy AI Sunflower Connects to ChatGPT 4 at CES 2026
Nostalgic Toy Brand Celebrations
Tamagotchi Marks Its 30th Anniversary at the New York Toy Fair
AI-Powered Plush Teddies
FoloToy's AI Teddy Kumma Holds Conversations and Tells Stories
AI Emotional Interface Systems
FEELBOT Fosters Empathy and Social Connection in Kids
Behavior-Based Smart Homes
Google Home automations adapt to routines, moods, and behaviors
Award-Winning Educational Toy Brands
Learning Resources Earns 2026 Preschool Toy of the Year Award
Cyber Pet Companions
OlloBot Introduces Low-Maintenance AI Pets for Emotional Support
Wind-Up Collectibles
Wind-Upz Revive Wind-Up Toys for a New Generation of Kids & Collectors
Digital Pet Collector Games
Find Tamagotchi Introduces Nostalgic IP to Gen Zalpha on Roblox
Spoof Pet Product Collections
Dyson Beauty Teased a Dedicated Dyson Beauty Pet Range
Virtual Furniture Pop-Ups
Ikea in Roblox’s Welcome to Bloxburg Offers Furniture in a Digital Store
Customizable Toy Voice Recorders
The VoiceGift Mini-Me® Voice Recorder Gives Plush Toys a Voice
Virtual Pet-Themed Backpacks
Tamagotchi Introduces the All-New Adventure Companion Backpack
Pop-Out Pet Toys
Luki Lab Pets 2 Love Tuck into Heart-Shaped Purses That Doubles as Launchers
Fashion Icon Toy Ranges
Playmates Toys Launches the Paris & Pups Range, Inspired by Paris Hilton
Spring-Themed Toy Collections
MGA Entertainment Emphasizes DIY Creativity, Surprises & Pastel Hues
Halloween Blind Boxes
Pop Mart Unveils New Halloween-Themed Blind Boxes Starring Fan-Favorite IPs
Open-Ended Exploration Toys
Melissa & Doug Entered Toy Industry Hall of Fame
Touch-Responsive Robotic Pets
The OwlBear AI Pet Robot Has 16-Point Bionic Skin
Personalized Home Shopping Platforms
MAiN Creates a 3D Model from a Single Image Using AI
AI-Powered Collectible Figurines
Personality-Packed HeyMates are Made for Modern Kidults
Innovative Robotic Systems
ENGINEAI Robotics Technology Debuts the T800 and the PM01
Infant Wellness Play Collections
Fisher-Price Introduces its Mini Me Moments Capsule for Babies
Modular Dog Toys
WAGLAB PlayStack Has Interchangeable Parts Like The Squiggle and The Bully
Tech-Driven Building Toys
LEGO Introduced Its New Smart Play Platform with Enhanced Technology
Emotional Companion Robotics
FM&M Develops AI Robots Designed for Long-Term Human Interaction
Expansive Action Character Toys
Blokees Debuts Its Range in Toy Fair New York 2026
Screen-Free Toy Collections
Luki Lab Spotlights Six Products at the New York Toy Fair 2026
AI-Driven Pet Ecosystems
Pet Madness Revolutionizes the Way Pet Owners, Brands & Vets Connect
Pet Play-Centric Campaigns
Pet Valu Debuts the Multi-Faceted Playtime Campaign
Museum-Inspired Art Toys
Met x Kidrobot Dunny Alters Monet’s Bouquet of Sunflowers into a Figure
AI Product Design Assistants
Arcade's Agent Maia Helps Anyone Create Custom Jewelry, Decor & Gifts
Digital Pet Video Games
Tamagotchi Plaza is Arriving on the Nintendo Switch
Emotional Exploration Plushes
Emotional Baggage by Solobo Toys Helps Kids with Playful Expression
DIY-Inspired Doll Designs
Rainbow High Unveils Its Exciting New Lineup of Products and Experiences
Collectible Message Dolls
Momiji x TOMY Brings a Beloved Blind Box Brand to the US Market
Pet Fur Robot Vacuums
The BISSELL FlexClean FurForce Tackles Pet Messes
AI Pet Matching Platforms
Amazon’s Tool Uses AI to Pair Adopters with Compatible Shelter Pets
AI-Powered Santa Toys
HeySanta Brings Artificial Intelligence into the Magic of Christmas
Seasonally Themed Magnetic Toys
MAGNA-TILES Introduces New Thematic Toys at Toy Fair 2026
Annual International Toy Fairs
Spielwarenmesse is Running Its 75th Edition This Year
Snuggly Plush Toys
Jazwares Spotlights Giftable Squishmallows for the Holidays
Expressive 3D-Printed Figures
Solobo Emotion Friends Help Kids Explore Feelings Through Play
Hybrid Educational Toy Designs
Fisher-Price Partners with Big Little Feelings
Skill-Building Play Kits
The Helper Play Kit Supports Independent Play Based on Life Skills
Personalised Plush Gifts
Squeeze-Away Plushes Add Recorded Messages for Valentine’s Day
Iconic Customizable Plush Toys
Build-A-Bear x Hello Kitty and Friends Workshop Expands
Ceiling-Mounted AI Companions
The Penguins Innovate White Rabbit is a Next-Gen Home Robot
Personalized Action Figures
Action Figure AI Generator Creates Custom Action Figures From Photos
Customized Mom-Inspired Figurines
Funko POP! Yourself is Launching in Europe for Mother's Day
Art-Focused Retail Capsules
Mattel and MoMA Partner to Craft a New Collaborative Collection
Plushie-Themed Halloween Offerings
Jazwares and Warner Bros. Launch Spooky New Plush Line
Soft Presence Robots
POCO Robot by Mehrnaz Amouei Prioritizes Presence Over Intelligence
UAE Pet Care Companies
Milano Launches the Petshouse Pet Care Brand for UAE Customers
Next-Gen AI Pets
Zumis Go on Their Own Adventures and Return with Stories to Tell
Active Play Fair Presentations
JOYIN Gears Up to Present at Spielwarenmesse 2026
Ultra-Nostalgic Toy Acquisitions
ArtCreativity Acquires the Wooly Willy Brand from PlayMonster
Family-Friendly AI Shopping Assistants
Duckymaze's New Tool Interacts with Voice & Text Prompts