'Barbie Extra' is a new doll release from Mattel that offers a bold twist on its classic Barbie designs, with the fashion-savvy character outfitted in a bright faux fur coat, pearl sunglasses, star-printed jeans, and a candy-inspired handbag.
The statement Barbie also comes with a unique pet: a tiny round unicorn that peacefully sits atop a cloud. Kids can play around with the different accessories and apparel pieces to switch up their Barbie's look, so that she can make a show-stopping appearance with her magical pet. The set comes with a total of 15 pieces, which include an array of clothing and accessory options. Kids can also experiment with a range of hairstyles with Barbie Extra, with the doll boasting extra long hair that can be accented with barrettes and buns.
Image Credit: Mattel / Toys R Us
What Makes This Trend Stand Out
- Magical Doll Playsets
- Opportunity for toy companies to create more playsets featuring dolls with magical pets.
- Pet Accessories for Dolls
- Opportunity for companies to create unique pet accessories for dolls that can be interchanged and customized with other doll sets.
- Fashionable Dolls with Long Hair
- Opportunity for toy companies to create dolls with customizable and fashionable hairstyles, or to incorporate long hair into existing doll lines.
Sectors Adopting This
- Toy Manufacturing
- Toy manufacturers can innovate by incorporating technology (e.g. augmented reality) or interactive features in playsets or dolls to enhance the overall play experience for children.
- Fashion
- Fashion industries or retailers can partner with toy companies to create unique doll clothing pieces and accessories, or use toy-design inspirations in their own fashion collections.
- Children's Education and Development
- Education or developmental industries can develop playsets or games that help children develop spatial awareness and fine motor skills while engaging with dolls or pets.
