Many tech-savvy consumers seek out emojis, messengers and games as sources of entertainment, so these fashion marketing apps use this to their advantage for the purposes of promotion, building brand loyalty and connecting with consumers.
In order to tease new and upcoming collections, brands like Foot Locker and Karl Lagerfeld released the Shoemoji and emotiKARL apps respectively in order to help fans express their excitement over products better.
Fashion is often quite serious by nature, but apps like Covet show how powerful play can be for sales. Covet is a mobile fashion game that doubles as a place to buy real garments from featured brands. Recently, Covet partnered with the CFDA in order to make virtual garments from up-and-coming brands available for style challenges to the app's 2.5 million active users.
17 Fashion Marketing Apps
17
Fashion Fanatic Emojis
Karl Lagerfeld Designed a Chic Set of Black and White Emoticons
16
Virtual Scarf Modeling Apps
The Emilio Pucci Scarfie App Lets You Try on Designer Scarves
15
Social Media Shopping Apps
The Net Set App Will Make Shopping a More Social Experience
14
Girly Messaging Apps
Pink Nation by Victoria's Secret Now Also Serves as a Chat Messaging App
13
Fashion Messaging Campaigns
Burberry's Luxury Fashion Campaign Makes Use of WeChat
12
Mobile Fashion Catalogs
The Harrods Magazine App Shares Exclusive Features and Product Info
11
Image App-Based Runways
Rebecca Minkoff Uses Snapchat to Release Her Upcoming Line
10
Fake Dating Apps
HYPEBEAST Plays Hilarious April Fool's Prank with HYPEBAE
9
Livestreaming Fashion Apps
Japan's LINE App Features Exclusive Burberry Fashion Content
8
Footwear Emoji Apps
The Foot Locker App Lets You Add 'Shoemojis' to Your Text Messages
7
Gamified Necktie Apps
Hermes' Tie Break App for Men Combines Gaming and Fashion
6
Footwear Release Apps
Nike's SNKRS App Brings News and On-the-Go Shopping to Mobile Devices
5
Fashion Promotion App Collaborations
Elle and Nokia Team Up to Create a New Phone App
4
Women-Empowering Fashion Apps
Chime for Change is a Cultural Hub for Philanthropic Gucci Lovers
3
In-Store Customization Apps
The Urban Outfitters App Has Exclusive Offers and Insider Events
2
Organizational Fashion Event Apps
The Fashion GPS App Helps Keep You on Top of Fashion Week
1
Shoppable Dress-Up Games
Covet's Fashion Game App Lets You Try on and Buy Designer Clothing
Related Ideas
Personalized Streaming Merch Features
The Spotify Merch Hub Offers Gear According to Interests
AR Runway Experiences
Vogue & Snap Created Custom Augmented Reality Experiences for Vogue World
AR Fashion Pop-Ups
ZERO10 + Crosby Studios Set Up a Shop with Digital-Only Clothing
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Bag-Modeling AR Mirrors
Coach's Digital Experience Lets Shoppers Digitally Try Its Tabby Bag
AI-Powered Fashion Stylists
Style Bot Lets Users Try on Clothes from an AI Virtual Closet
Discount Retailer Mobile Apps
Family Dollar Debuted a New Mobile Shopping App for Customers
AI Outfit Search Engines
'I Have Nothing to Wear' Uses AI to Spark Fashion Inspiration
AI Fashion Tools
Snazz AI Suggests Personalized Outfits Based on Your Style
Interactive VR Styling Apps
'J.Crew' Launched a Closet Management and Shopping App for Vision Pro
AI-Powered Shopping Apps
Shoptrue Curates Personalized Fashion Picks with Artificial Intelligence
Experimental Virtual Sneaker Activations
Fendi Celebrates Its 'Faster' Sneaker in the Metaverse
AI-Powered Fashion Apps
The 'Blend' App Helps Users Find Products That Suit Their Style and Budget
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Activewear-Branded Smartphones
The Conceptual Adidas FOG Phone Highlights the Three Stripes Logo
Shoe Retailer AI Apps
SuperStep Partnered with 'IMSHOP' to Create a Convenient Mobile App
Text-to-Shop Retail Services
Walmart Text to Shop Makes it Easier Than Ever to Shop
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
NFC-Enabled Face Stickers
Shu Uemura's Limited-Edition Stickers Create Digital Content
AI-Enabled Sneaker Marketplaces
Neatsy.ai Has Shoppers Scan Their Foot to Find the Perfect Fit
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
AI-Powered Outfit Shopping Features
The eBay Shop the Look Feature is Powered by eBay.ai
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Gamified Shopping Apps
Yaysay Combines AI-Powered Personalization & Gamification
Virtual Clothing Designers
Nordcurrent's Pocket Styler Studio is a New Fashion Creation Platform
Mixed-Reality Makeup Apps
e.l.f. Cosmetics Launches a New Shopping App for the Apple Vision Pro
Digital Holiday Dresses
Bershka x DressX Digital Going Out Collection Targets Gen Z Customers
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
Metaverse Fashion Festivals
KMFF Showcases Fashion Brands in the Metaverse
Hair Brand-Backed AR Lens
TRESemmé and Snapchat Collaborate to Create an AR Lens
AI-Aided Social Networks
Why Be Real Online when you can BeFake
Augmented Outerwear Mirrors
Ugg's Flagship Highlights Cold Weather Apparel with a Zero10 Mirror
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Emotive Smartphone Camera Covers
Yifan Hu Designs the Emoji-Inspired Smartphone Accessories
AI-Powered Fashion Assistants
Zalando is Launching a Virtual Assistant Powered by ChatGPT
Spatial Computing Shopping Apps
'Alo Yoga' Debuted a New App for the Apple Vision Pro
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
Flirty Conversation Suggestion Apps
'HotConvo' Helps Online Daters Spice Up Their Conversations
Online Fashion Apps
'MUSINSA' Launched a New E-Commerce Fashion App in Singapore
Social Commerce Apps
GIST is an App-Based Social Platform for Sharing Purchases with Friends
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Phygital Fashion Platforms
Macy's and Journee Debut the mstylelab Platform for Users
Back-to-School Metaverse Campaigns
Kickers UK Created a Kids' Footwear Campaign Through Roblox
Shoppable Hybrid Apps
Lemon8 is a New Social Media App Combining Aspects of Instagram & Pinterest
Parent-Connected Teen Shopping Apps
Hollister's Debuts New 'Share2Pay' For Teen Shoppers
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Model-Created Fashion Metaverses
Karlie Kloss' Fashion Klossette is a Virtual Fashion Destination
Metaverse Fashion Malls
Users Can Virtually Try on Mango Designs in Roblox's Outfit Shopping Mall
Digital-Only Wearables
DressX & Zepeto Launched a Fashion Collection in the Metaverse
Housewares Retailer Design Apps
The Wayfair Decorify App Digitally Transforms Spaces for Shopping
Financial Support Apps
'Cleo' is Helping Gen Z Feel More Confident About Money
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Hyper-Personalized Wellness Apps
28 Seeks to Empower Women on Their Wellness Journey
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Digital Product Care Brochures
'Lolita & Zoitza' Partnered with Tapkit on Informative Brochures
AI Outfit Inspiration
Outfit AI Offers Endless Outfit Possibilities
Democratic Digital Artwork Apps
The 'ArtzMe' App Makes Art Accessible to Everyone
Early-Access Shopping Apps
The J.Crew App Provides Users Access to Sales 48 Hours in Advance
Try-On E-Commerce Solutions
Zero10 Launches the New AI-Enabled Try-On Tools for E-Commerce
Gamified Youth-Focused News Apps
RocaNews Uses Challenges and Quests to Encourage Staying Informed
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Virtual Appliance Showrooms
Samsung's Shoppable Instagram Profiles Replace Department Stores
Mobile Cannabis Marketplaces
Fire & Flower's Spark Marketplace App Simplifies Orders
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
AR Garment Try-Ons
H&M Launches a Virtual Try-On Lens Wearable Through Augmented Reality
Cannabis Marketplace Apps
Jane Technologies Launches Its First iOS Shopping App
AI Clothing Try-Ons
Google's AI Shopping Feature Shows How Apparel Looks on Real Models
Advertising E-Commerce Tools
Tokens Launches the Valor E-Commerce Platform for QR Code Advertising
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Streamlined Shoppable Video Ads
Instacart Launches New Shoppable Video Ads in 'Ads Manager'
All-Angle Sneaker Shopping Engines
Google Search Allows Users to View Shoes from All Angles
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
AI-Powered Beauty Apps
Charlotte Tilbury Unveils its First Mobile Beauty App with AI Deep Learning
AI-Powered Design Apps
Adobe Launches an AI-Powered Mobile App Called Adobe Express
Affordable Fashion Retailers
Pinduoduo Launched the 'Temu' Mobile Application in North America
Beauty-Focused Shopping Apps
The 'Trendio' Live Shopping App Offers Access to Beauty Content
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
AI Fashion Apps
Rosetta AI Up & Cross Sells App Was Released on Shopify
Chat App E-Commerce Integrations
'Charles' Seamlessly Blends Chat Services with Online Retailers
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Communication App Shopping Experiences
WhatsApp Flows Allow for In-App Booking and Shopping
Customized Convenience Retailer Apps
Family Express is Introducing a Personalized App Experience
Exploratory Fashion Metaverses
H&M's Loooptopia Helps Fans Discover Their Digital Fashion Identity
Social Media-Like Study Apps
SHARPEN Aims to Be Just as Engaging and Convenient as Social Media
Shopping App Football Games
This In-App Game from Klarna Provide Rewards for Football Fans
Branded Customer Resale Marketplaces
Relove Enables Businesses to Launch C2B2C Storefronts
Virtual Workwear Outfits
Bitmoji Avatars Can Now Be Outfitted with Carhartt Gear
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
Healthy Relationship-Focused Apps
The Official App Helps One Maintain Healthy Romantic Relations
Digital Luxury Apparel
Meta and Valentino Have Partnered to Launch a Line of Digital Clothing
Authenticated Product Review Apps
This App Matchers Shoppers With Brands Looking For Reviews
Rewarding Dance Apps
Desperados Dance Club Brings the Uplifting Benefits of Movement to Gen Z
Ecommerce Returns Programs
Loop Launches an App to Help Shopify Merchants Optimize Returns
All-in-One Productivity Apps
Evo Brands Itself as 'The Everything App'
AI Avatar Fashion Studios
Stage Made the First AI-Powered Fashion Designer in the Metaverse
Employee Task Applications
Home Depot Launches a Mobile App to Prioritize Employee Tasks
Visual Payment Apps
Vizme Turns the Experience of Sending or Spending Money Into Stories
Chat-Style To-Do Apps
The 'Qept' App Lets Users DM Tasks to Themselves
SMS Commerce Services
klaviyo Allows Customers and Brands to Sell or Buy Products via SMS
Gamified Feature Dating Apps
Plenty of Fish Adds a Cue'd Up Feature to its In-App Experience
Hidden Social App Mini-Games
Instagram Entices Users with Hidden Games in Their DMs
Digital Social Sharing Spaces
The Shilo App Invites Users to Share and Curate What They Love
Home Decor Mobile Apps
Pottery Barn Officially Launches its Mobile App and New Design
Emotional Awareness Apps
Crown Institute Debuts an Emotional Learning App Inspired by Inside Out
Crowdsourced Outfit-Picking Apps
Choiced Let's Users Crowdsource Their Outfit Options
Video-Enabled Dating Apps
The 'Candid' Dating App Lets Users Show Their Personality with Video
Pocket Concierge Apps
The Scene Matches Users to Restaurants, Bars, Clubs & Cafes
Game Developer NFT Marketplaces
AppLovin Launches a Developer-Oriented NFT Marketplace, 'Vessel'
Animated-Photo AI-Fueled Chat Apps
EmbodyMe Unveils its New Xpression Chat Platform
AI-Fuelled Mobile Design Apps
Adobe Launches its Express Mobile App for Design On-the-Go
Social E-Commerce Platforms
TikTok is Launching a New E-Commerce Platform for Consumers
Collage-Creating Mobile Apps
Pinterest Launches Its Collage-Making App Called Shuffles
Home Decor Apps
Pottery Barn Kids and Pottery Barn Teen Launch Mobile Apps for E-Commerce Sales
Digital-First Denim Brands
True Religion Will Become a Digital-First Brand with its New Mobile App
Seamless Automotive Shopping Apps
Awin Group of Dealerships Launches Mobile App to Enhance CX
Dating App-Themed Store Experiences
Tinder Opens Up a SwipeMart Store Location in Tokyo
Crafting Retailer Loyalty Apps
The Hobbycraft Club App Offers Exclusive Discounts and More
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Money-Saving Grocery Apps
Schnuck Markets and Upside Launch a Co-Branded App for Rewards
City Exploration Apps
Concrete is a Social Exploration App Inviting Users to Discover Their City
Media Release Monitoring Apps
The 'Upcoming' App Helps Users Track Favorite Media and Explore
West African Super Apps
'ShaQ Express' has Evolved from Logistics to a Super App in a Few Years
Mobile Convenience Apps
Kum & Go Unveils its New Mobile Shopping Platform and Rewards Program
Gamer Organization Apps
Skich Debuts New Features for its Tinder-Style Game Recommendation App
Add-to-Cart Video Advertisements
AdAdapted Shoppable Video Ads Simplify Purchases
Creative Collaboration Clubs
Dazed Has Launched a New Social Media App Called Dazed Club
Live Shoppable Streams
CommentSold Introduces a New Shopify Feature for Live Shopping
Community Social Apps
Beezle Social Keeps Users Informed Connected with Their Neighbors
Trailer-Making Life Apps
Moments Helps Users Live in the Moment and Relive the Event the Next Day