These examples of eco-friendly beauty packaging range from interchangeable makeup cases to package-free soap products. Responding to consumers' growing concern for our environment, beauty brands are not only dedicated to creating responsibly sourced products but are extending this belief to their packaging and not just their ingredients.
Standouts include the Renzoe Box which is described as "a modern approach to cosmetics packaging." The handy compact allows for interchangeable eyeshadow, blush, and lip color pods that can be removed and refilled after use. Another notable example, Nunzio Saviano's dry shampoo blotting sheets, are designed to replace harsh spray bottle solutions and modeled after face blotting sheets. Additionally, the products' packaging is paper-made, ensuring it is easily recycled post application.
24 Examples of Eco-Friendly Beauty Packaging
24
Storybook Skincare Branding
The La Mer Hydrating Serum Packaging is Inspired by Children's Books
23
Marble Stone Cosmetic Branding
The Bacci Custom Cosmetics Packaging is Neutral Yet Feminine
22
Premium Millennial Skincare
BYBI's Beauty Products are Cruelty-Free, Vegan and All-Natural
21
Sustainable Cosmetics Containers
Refesa's Beauty Packaging is Completely Recyclable
20
Eco-Friendly Makeup Sponges
The 'Perfecting Blender Duo' Introduces Eco Makeup Tools with EcoFoam
19
Graffiti-Inspired Luxury Cosmetics
Christian Louboutin's LoubiGraffiti Features High-Impact Colors
18
Circular Cosmetic Packaging
Eastman Introduced Circular Recycling Innovations & Bioplastic
17
Domed Donut Lip Balms
eos' Sprinkle Donut Super Soft Shea Lip Balm is Launching on Donut Day
16
Tailor-Made Beauty Products
Loli's 'Blend It Yourself' Lets Consumers Make Their Own Care Items
15
Single-Use Soap Sheets
Lush Cosmetics' 'Washcards' Can Be Torn for Use in the Shower
14
Mythological Soap Branding
These Natural Handmade Soaps Were Inspired by Greek Gods
13
Affordable Luxury Skincare Kits
SEPHORA Launches a Comprehensive Three-Step Essentials Kit
12
Dry Shampoo Blotting Sheets
Nunzio Saviano's Unique Haircare Sheets Control Oil and Frizz
11
Marble-Themed Soap Branding
Stitch Design Co. Remixes the Waterworks' Visual Identity
10
Textured Skincare Packaging
mySkin's is Packaged with 'Skin Paper' That Mimics Dry or Oily Skin
9
Budget-Friendly Minimalist Skincare
e.l.f. Cosmetics' The Supers is an Affordable Skincare Routine
8
Airtight Gel Pumps
O.Berk Company's Packaging Maximizes Product Usage
7
Package-Free Beauty Bars
Lush Cosmetics UK Offers Solid Beauty Eye and Lip Colors
6
Bath Oil Bars
Lush Cosmetics Offers Its Bath Oils in a Mess-Free Solid Format
5
Multi-Shade Blotting Powders
Kat Von D Beauty's Lock-It Blotting Powder Comes in Four Shades
4
Petrochemical-Free Cosmetic Soaps
The Tangent GC TGC100 Liquid Soaps are Free of Preservatives
3
Interchangeable Cosmetic Cases
The Renzoe Box Makeup Cases Intermix Different Brands
2
Solid Deodorant Bars
Lush Cosmetics' T'eo Absorbs Sweat and Neutralizes Underarm Odor
1
Bamboo Cleansing Cloths
Consonant Skincare's Come Clean Wipes are 100% Natural and Biodegradable
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Zero Waste Food Packaging
Evoware's Biodegradable and Edible Packaging is Made Out of Seaweed
Company Sustainability Commitments
McCormick Plans to Have 100% Recyclable Packaging by 2025
Feminine Cosmetics Packaging
This Branding Concept Uses Soft Curves and Feminine Colors
Simplistic Eco-Friendly Egg Cartons
Tanvi Chaurasia Created the 'Happy Hatch' Packaging Design
Egg-Made Tableware
Basse Stittgen Advocates Against Food Waste with a Range of Egg-Based Products
Elegant Men's Care Products
'Wise' Offers Thoughtfully Packaged Natural Care Products for Men
Affordable Gel Moisturizers
Trader Joe's Ultra Hydrating Gel Moisturizer Dupes a High-End Product
Chocolate-Inspired Lipsticks
The Nude-Tella Lip Whip Collection Takes Cues from Nutella
Vintage-Inspired Lipsticks
Beauty Brand Besame Launched a Lipstick Inspired by Hollywood Stars
Rainbow Cosmetic Kits
Wet N Wild's 'Unicorn Glow Box' is a Limited Set of Multi-Colored Cosmetics
No-Tech Microdermabrasion Tools
Tweezerman's Affordable Tool Helps with Microdermabrasion at Home
Ornate Accessory Flagships
The Christian Louboutin Miami Store References the Brand's Heritage
Youthful Gin Bottles
GIN ME 5.0's Vibrant Gin Spirits Embrace Bold Letters and Illustrations
Minimal Fast Food Ads
These New McDonald's Ads by TBWA Paris Feature Minimal Branding
Life Lessons in Soap Operas
Kate Adams' Soap Opera Talk Takes from Her Time as an Casting Director
Playful Restaurant Branding
Montreal's Maneki Comptoir Asiat' Eatery Boasts Vivid Visual Details
Shaving Gel Bars
'Remay' Produces an Innovative Egg-Shaped Solid Shaving Bar
Prismatic Makeup Brushes
These Unique Makeup Brushes Come in the Moda 'Face Perfecting Kit'
Galactic Festival-Ready Lip Glosses
Milk Cosmetics' Holographic Lip Glosses Come in Two Colorways
Silicone Makeup Applicators
'The Perfect Weapon' Applicator Helps Protect Against Product Waste
Minimalist Collaborative Agendas
Pantone and Starbucks Korea are Releasing Pretty Pastel Planners
Pop-Up Luxury Nail Bars
The Louboutin Pop-Up Nail Bar Will Combine Manicures with Craft Cocktails
Post-Workout Skincare Kits
Mio Skincare's 'Gym Kit' Includes Workout Wipes and a Wonder Gel
Gold-Covered Luxury Cosmetic Lines
Louboutin's 'Goldmania' Collection is Perfect for Winter
Rotating Makeup Brushes
blendSMART's Rotating Foundation Brush Simplifies Cosmetic Blending
Gold-Flecked Sheet Masks
This Luxurious-Feeling Collection of Gold Masks Contains Real Gold Dust
Customizable Beauty Bags
Tarte's Custom Beauty Kit Offers Seven Full-Sized Cosmetics for $63
Single-Use Soap Sheets
Lush Cosmetics' 'Washcards' Can Be Torn for Use in the Shower
Body-Positive Skincare Brands
Love AnyBody Makes Affordable Body Care for Chafing & Stretch Marks
Diverse Honey Collections
Rowse Honey Features a Range of Dynamic Flavors
Ergonomic Flower-Inspired Bottle Caps
United Caps and Wattwilller Collaborated on an Ergonomic Cap
Silicone Makeup Sponges
'Evie Blender' is a Hypoallergenic, Non-Absorbent Makeup Applicator
Phosphorescent Hair Color
'Pixie Lott Paint' Has Unveiled Its New Glow-In-The-Dark Hair Dye
Sweat-Ready Beauty Sets
Clinique's Pep Rally Kit Packs Gym Bag Essentials into a Water Bottle
Multicolor Floral Cosmetic Branding
The Blum Skincare Cosmetic Line Speaks to the Young Female
Face-Contouring Rolling Tools
The Liftra Contour Shaper Aims to Enhance Facial Features
Male-Targeted Bath Bombs
Whiskey River Soap Co. Created a Scented Bath Bomb for "Bad Hombres"
Crafty Holiday Packaging
Innisfree's String Art Kits are a Family-Friendly Gift with Purchase
LGBTQ-Supporting Lip Balms
The Peace, Love, Lip Organic Lip Conditioner is Sold by Donation
Emoji Bath Bars
The 'Lovestruck' Bubble Bar for the Bath Takes After a Popular Emotive Character
Stick Makeup Applicator Kits
Milk Makeup Sticks Are Now Being Offered in a Packaged Collection
pH-Activated Lip Balms
Winky Lux's Rainbow Lip Balm Helps to Support LGBTQ+ Youth
Package-Free Lifestyle Shops
The Package Free Shop Features Eco-Friendly Products
Unicorn-Themed Face Masks
BioBelle's #UnicornGlow Masks Brighten Skin and Reduce Fine Lines
Chromatic Essential Oil Branding
Fresh Thyme's Essential Oils feature Vibrant New Branding
Liquid Cosmetic Compacts
Estée Lauder's Makeup Compact Dispenses Liquid Formula with a Button
Charcoal Deodorant Sticks
PiperWai is Now Introducing Its Natural Deodorant in a Stick Applicator
Black Cream Highlighters
Rituel De Fille's Inner Glow Crème Pigment is Now Offered in 'Eclipse'
Repurposed Beauty Scrubs
UpCircle's Eco Beauty Range Highlights the Circular Economy
Crayon-Inspired Lip Cosmetics
LiP SMACKER Created a Collection of Crayola Lip Balms and Glosses
Minimally Packaged Skincare
Dior's 'Hydra Life' Does Away with Unnecessary Packaging Elements
Dollhouse-Themed Luxury Shoes
Christian Louboutin Created a Dollhouse to Present a New Fall Line
Cosmic Skincare Branding
Cosmos' Toners, Face Oils and Face Wash Bottles Depict the Moon and Sun
Lightweight Shimmering Sunscreens
Coppertone's Glow with Shimmer Protects & Accentuates the Body
Minimalist Haircare Kits
Playa Haircare Helps Consumers Achieve Effortless Coastal Hairstyles
Two-Sided Liquid Eyeliners
Flirt Cosmetics' 'Dot Dot Dot Dual Eyeliner' is a Two-in-One Tool
3D-Printed Stationery Lines
Batch.works Produces Biodegradable Stationery for Paperchase
Deodorizing Dog Wipes
Top Paw's Lemon Verbena Bergamont Wipes Cleanse and Scent a Pet's Coat
Cruelty-Free Shampoo Bars
Lush's Solid Shampoo Bars Carry Messages Against Animal Testing
Affordable Vegan Skincare
Fleur & Bee's Products are Packed with Nourishing Botanical Ingredients
Unbranded Cosmetic E-Retailers
Beauty Pie Connects Shoppers to Label-Free Products at Factory Cost
Male-Specific Color Correctors
FORMEN's Under Eye Concealer + PRO Palette Evens and Brightens Skin
Surgeon-Designed Shoes
Marion Parke's High Heel Styles Have Contoured Insoles to Support the Foot
Multitasking Eye Cosmetics
Estee Lauder's Double-Sided Makeup Tool Provides Serum and Concealer
Bird Feather-Inspired Mascaras
The Feathers Mascara from Pretty Vulgar Creates Length and Volume
Single-Use Sanitizing Cloths
Handzies' Products are Individually Packaged an Eco-Friendly
Serum-Inspired Lip Treatments
The Lip Volumizer by La Mer Features Its Iconic Miracle Broth
Mess-Free Lip Scrubs
Fenty Beauty's Pro Kiss'R is Packaged Just Like a Twist-Up Lip Balm
Donut-Scented Lip Balms
Dunkin' Launched Donut Lip Balms That Smell Like Munchkins
Fermented Facial Oils
Bliss' Hydration Salvation is a Vegan Facial Oil Powered by Camellia
Multi-Faceted Highlighters
The Love Love Prismatic Highlighter Offers Intense Pigmentation
Portable Spa Steamers
Panasonic's Nano-Ionic Face Steamer Creates an At-Home Sauna Treatment
Cica-Powered Sleep Pastes
YourGoodSkin's Cica Repair Sleep Paste Aids the Skin's Natural Barrier
Men's Body-Sculpting Creams
The FIT Pec & Ab Sculpt Creme Makes Users' Skin Appear More Toned
Multi-Day Antiperspirant Wipes
The 'SweatBlock' Antiperspirant Wipes Stop Sweating for Seven Days
Aromatic Himalayan Pink Salts
These Bath Salts Have Been Blended with Pure Essential Oils
Triple-Distilled Vodkas
Famous Vodka Uses Cheeky Language and Branding to Market Itself
Baby-Friendly Veggie Yogurts
YoBaby Organic Yogurt for Babies Comes in Carrot & Sweet Potato
Solar-Powered Train Toys
Hape's Solar Power Circuit Has an Engine That Powers Its Own Lights
Cleansing Infant Care Kits
This Better Life's Baby Essentials Kit Has Natural Sanitation Products
Magic Mushroom Skincare Treatments
The Kypris 'Glow Philtre' Features Silver Ear Ingredients
Vibrant Yogurt Drink Branding
Mochila Aims to Promote Health and Wellness Via Design
Rosé-Scented Deodorant Sticks
Native's Rosé Scented Deodorant is a Natural Deodorant Alternative
Long-Wear Lipstick Pairs
These Urban Decay Lipsticks are Paired with Matching Liners
Arctic Skincare Brands
Oars + Alps is a DTC Men's Skincare Company
Collaborative Customer Makeup
Glamsquad's Professional Beauty Products Address Client Concerns
Cushioned Cosmetic Collections
Wet 'N' Wild Beauty's Mega Cushions are of the Moment Yet Nostalgic
Acne-Fighting Face Masks
The Ordinary's New Salicylic Acid 2% Masque is Affordable Blemish Control
One-Step Gel Manicures
Madam Glam Offers Simple At-Home Gel Manicure Cosmetics
Saturated Red Makeup Collections
Louboutin Expanded Its Rouge Collection with Two New Offerings
Baby Saline Wipes
These Wipes Were Designed and Branded for Parents of Young Children
Aromatic Laundry Soaps
Indigo Wild Makes Clean Laundry Soap with Pure Essential Oils
Ultra-Fine Metallic Glow Kits
Anastasia Beverly Hills Launched a New Palette of Highlighters
Femme Fatal Wine Branding
Fatal Wine Features What the Brand Describes as Being 'Femme Fetales'
Biodegradable Bamboo Body Wipes
Savannah Bee Honey Cleansing Wipes are Made with Oils and Honey
Linguistic Tutor Bots
Casio's 'Lesson Pod' Robot Improves One's Grasp of the English Language
In-Shower Body Creams
Dr. Hauschka's Recycled Plastic Packaging Uses Post-Consumer Materials
Designer Nail Polish Collections
Christian Louboutin's Nail Polish Collection Features Three Hues
Serene Skincare Flagships
NE-ON's 45CM Project is an Homage to Claude Monet's Famous Paintings
Affordable Member-Exclusive Cosmetics
Public Goods Boasts an Innovative Business Approach
Mattifying Skin-Blotting Cushions
This Portable Blotting Product Comes in the Form of a Sponge
Crystal Essence Lotions
This Gemstone Organics Lotion Includes Crystal and Sunstone Essences
Botanical Peel-Off Masks
Leaders Cosmetics USA's Labotica Mask Brightens and Tightens the Skin
Alpine eCommerce Packaging
Mammut's eCommerce Box Delivers an "Emotional Unboxing Experience"
Colored Eye-Brightening Pencils
NYX's Eye Pencils Can Create Distinct but Subtle Makeup Looks
Micellar Water-Based Shampoos
The Clean Maniac Product Offers a Deep but Gentle Clean
Gemstone-Infused Face Mists
Skinerals' Topazanite Theraceutical Skin Solution Hydrates and Soothes
Astro-Skincare Ranges
Plantfolk Apothecary Pulls Inspiration from the Sun, Moon and Stars
Glycolic Body Care Products
Pixi Now Offers Body Wash, Lotion and a Peel Powered by Glycolic Acid
Affordable Balm-to-Oil Cleansers
The Ordinary's Squalane Cleanser Doubles as a Makeup Remover
Circular Economy Sneakers
adidas' Futurecraft Loop Footwear Design is Fully Recyclable
Premium Anti-Cellulite Gels
Thiomucase Has Redesigned Its Branding
Seafood Waste Bioplastics
Shellworks Creates Recyclable Bioplastic from Lobster Shells
Honey-Infused Haircare
Gisou's Hair Wash and Conditioner Has Honey from the Family Bee Garden
Finger-Friendly Eyeshadow Palettes
Milk Makeup's Shadow Quad is Meant for Fingertip Application
Humorous Natural Deodorant Ads
Chamber.Media Created This Quirky Personal Hygiene Ad
Dye-Free Stain Removal Wipes
These Powerful Stain Rx Sheets Come in Convenient Pouches
Luxe Spikey Sneakers
Christian Louboutin's New Loubikick Spike Sneaker Boasts Multicolors
Cinematic Lioness Makeup Collections
Beyoncé's Makeup Artist Created a New Lion King Makeup Line
Luxe Stetch-Knit Sock Boots
Christian Louboutin Recently Launched the Cheminene Heels
Hawaii-Inspired Sun Care
The My Kai Range is 100% Natural and Made from Bioplastic Materials
Cream-to-Powder Eyeshadow Sticks
Julep's Eyeshadow 101 Aids in Effortless, Mess-Free Applications
Cushioned Foundation Applicators
L'Oreal's True Match Lumi Provides a Unique Application
Glow-Boosting Hydrating Skincare
No7's HydraLuminous Range Offers Affordable Creams & Gels
Organic Pre-Shave Cleansers
Siam Botanicals' Pre-Shave Face Wash is Inspired by Age-Old Rituals
Vitamin-Enriched Skincare Product Lines
Caryl Baker Visage Spotlights Its Nourishing Offerings
Growth-Enhancing Hair Elixirs
The Susanne Kaufmann Hair Elixir Aims to Enhance Hair's Appearance
Clarifying Charcoal Shampoos
Drybar's 'On the Rocks' Introduces Charcoal-Infused Hair Cleansers
Two-In-One Decolletage Treatments
Estee Lauder's Formula and Massager Repair the Neck and Chest
Multipurpose Vegan Balms
Nourish London's Multi-Tasking Super Balm Cleanses, Treats & Moisturizes
Subtle Body Shimmers
This Shimmer Powder Does Not Have Intense Sparkles in It
Magnesium-Rich Body Butters
Neom's Soothing Body Butter Has Magnesium & Relaxing Essential Oils