For National Donut Day in June, eos is launching the Sprinkle Donut Super Soft Shea Lip Balm, marking its second limited-edition micro-batch release. As part of this series, a limited number of lip balm products are being produced and they sell out quickly.
The all-new scented lip balm is said to have notes of freshly baked donuts, vanilla bean glaze and rainbow sprinkles, with real rainbow sprinkles inside the cap of the lip balm packaging to match the donut theme. The moisturizing donut-scented lip balm has already attracted the attention of thousands of consumers, as the waitlist for the limited-edition shea lip balm is already over 1,300 people long. eos' micro-batch releases generate the same kind of excitement as an exclusive streetwear drop.