For those looking for drinking experiences that are out of the ordinary, there's plenty of services, events and products available.
For example, the 'Four Seasons Vali' is geared towards men with a taste for bourbon. The spa offers treatments like the 'From Boots to Booze Men's Pedicure,' the 'Bourbon Cowboy' and the 'Men's Cut and a Cold One.' Targeted towards men looking to pamper themselves, the Four Seasons Vali incorporates traditionally masculine elements to make them feel more comfortable with the services provided.
On the other hand, the 'Aire Ancient Baths' in NYC is perfect for wine lovers, as the spa gives them the opportunity to take part in what's called a 'Red Wine Ritual.' Also featured in these unique drinking experiences is the subscription service offered from Hurd. Along with craft beers, the company provides 7 inch vinyl records that can be enjoyed while sipping the beverages.
15 Unconventional Drinking Experiences
From Beer-Sponsored eSport Events to Food-Paired Deliveries:
Riley von Niessen — Dec 20, 2016 — Marketing
15
Experiential Wine-Making Shops
Toronto's Fermentations Helps Consumers DIY Their Favorite Drinks
14
Mobile Cocktail Bars
This Vintage Trailer Was Re-Purposed to Function as a Moving Bar
13
Male-Oriented Spas
This Male Spa Offers a Variety of Bourbon-Based Treatments
12
Beer-Brewing Pizzerias
London's 'CRATE Brewery & Pizzeria' is Housed in an Old Factory
11
Beautifying Red Wine Baths
'Castello di Casole' Offers a Spa Treatment Based Around Wine
10
Booze-Slinging Arcades
Chicago's 'Emporium Arcade Bar' Combines Craft Beer with Old-school Games
9
Restored 1920s Bowling Alleys
'Highland Park Bowl' is a Historically Accurate Recreation
8
DNA-Based Custom Brews
D.N.ALE is a Beer Based on London Brewer Ciaran Giblin's DNA
7
Musical Beer Subscriptions
Hurd Delivers 7 Inch Vinyls Paired with Craft Beers
6
Wine-Soaked Spa Experiences
New York's Aire Ancient Baths Spa Offers a Luxurious Red Wine Bath
5
Beer-Themed Board Games
'Craft Beer the Board Game' Involves Collecting Resources for Recipes
4
Food-Paired Alcohol Deliveries
DoorDash is Expanding to Provide Alcohol On-Demand in SoCal
3
Boozy Bread Pop-Ups
Virgin Trains' Food Store Pop-Up Features Bread, Baking Kits and Beer
2
eSports Beer Sponsorships
Bud Light Beer is Sponsoring Gamers Through Its New Interactive Program
1
Historical Beer Museums
'Brew: The Museum' is Slated to Open in Pittsburgh in 2018
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Glenfiddich Launches the 'Spot the Stag' Marketing Initiative
High-ABV Sporty Cocktails
BuzzBallz's SoccerBallz Celebrate Countries Playing in the World Cup
Paper Whisky Bottles
Lightweight, Portable Weekender Wheat is Made for Sipping Outdoors
Cognition Booster Social Beverages
SOLIS Supports Wellness-Focused Refreshment
Theatrical Cocktail Experiences
The Theatre by ZLB23 Unfolds at a Seven-Seat Bar
Social Wellness Clubs
NRG Haus Attracts Community with a Spacious Sauna & Mocktail Lounge
Group Chat Meetups
Heineken's Group Chat Bar Experience Unites People in Person
Festival Vodka Brand Activations
Absolut Launched Its Heat Haus & New RTD Line at Coachella 2026
Summer-Ready Elevated Cocktail Experiences
Glenfiddich is Reimagining Summer Cocktail Culture
Multi-Sensory Wellness Experiences
BondiBoost Collaborates with Two Hands on a Special Activation
Functional Non-Alcoholic Drinks
Verse Announces Rapid Expansion and Next-Gen Product Line
Remote Tasting Rooms
Buffalo Trace Kentucky Straight Bourbon Crafted 'Perfectly Untamed'
Event-Inspired Luxury Spirits
Clase Azul Releases a World Cup-Themed Collectible Tequila
Edible Cocktail Shots
BUBL Cocktail Shots Debuts an Unconventional Approach to RTD Beverages
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Vintage Streetwear Pop-ups
Kronenbourg 1664 Launched a Three-Day Immersive Fashion Experience
Curated Film Festival Experiences
The St. Regis Toronto Offers TIFF-Inspired Food & Beverage Menus
Spring Cocktail Menus
Applebee's Launched a Drink Menu With Celebrity Spirit Collaborations
Whimsical Gin Pop-Ups
Refreshing Encounters by Hendrick’s Gin is an Invitation to a Curious World
Fall-Ready Scotch Whisky Selections
The Balvenie Highlights Its Expressions for the Colder Months
Comprehensive Wellness Programs
Four Seasons Hotels and Resorts Has Elevated Its Offerings
Farming-Inspired Cocktail Menus
Agri/Culture by Little Red Door Explores Agricultural Methods
Elevated Wine Waters
Executive Beverage Co. Debuts 'Boutique Wine Water' with Zero-Sugar 4.9% ABV
One-Night-Only Dining Events
The Saratoga Supper Club Turned a Convenience Store into a Speakeasy
Luxe Soccer-Inspired Stays
Four Seasons Toronto Unveiled Experiences for FIFA 2026
Icy Branded Soda Experiences
The Pepsi Put it on Ice Bar Will Offer Festive Drinks
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Non-Alcoholic Adaptogenic Spritzers
Ginny's Functional Social Tonics Support Stress Relief & More
Scotch Whisky Dining Experiences
Enigma Yorkville will Host 'A Night on Earth' with The Macallan
Exclusive Wine Club Partnerships
The Balvenie Partners with Toronto's Bovine Wine Club
Boozy Adult Push-Pops
A Dive Bar Cocktail Inspired Miller High Life & Tipsy Scoop's Spaghett-sicle
Music Experience-Focused Beer Campaigns
The Heineken House is Back for 2026 Coachella
Inaugural Zero-Proof Awards
Bottle Raiders Has Established the Inaugural Zero Proof Choice Awards
Cocktail-Branded Spooky Sweepstakes
Cutwater Runs the 'Real Spirits Inside' Halloween Campaign
Experimental Beverage Pop-Ups
Nespresso's The Recipe Remix Shares Unusual Flavor Combos
Sober Sauna Experiences
Wellness Social Club Debuts ASCENSION: the Ultimate Sober Sauna Rave
Experiential Wellness-Focused Pop-Ups
while on earth™ Partnered with Athletic Brewing Company
Non-Alcoholic Spirit Campaigns
Seedlip Celebrates 10 Years with 'Yeah, It’s a Drink'
Emotional Introspection Drinking Experiences
Suntory's Glass and Words Bar Concept is Novel
Single-Serve Aromatized Wine Drinks
Three Exclusive BuzzBallz Flavors Launched in India
Immersive Hospitality Wellness Experiences
Fairmont Hotels & Resorts Introduces Holistic Healing
High-Energy Spirits Festivals
MGM Resorts International Launches Drink Las Vegas
Cocktail-Inspired Beers
Tip Top Cocktails' Kindred Spirits Series Explores Brewery Collabs
Pop Culture Beverage Collaborations
Jones Soda Expands Fallout-Themed Sunset Sarsaparilla
Curated Seasonal Whisky Releases
The Balvenie Debuted 'A Gift Shaped by the Seasons'
Zero-Proof Festival Experiences
The Drinks with Benefits Festival Signals the Growth of the Market
Modular Beverage Systems
Bevi's Journey Juice and Joss Shots are Available as a Combo
Cocktail Menu Variants
Sugar Monk Unveiled Its Orion Cocktail List
Personalized Non-Alcoholic Beverages
Le Fizz by Ghia is Available in Limited-Edition Packaging
Immersive Wellbeing Experiences
Healf's Inaugural Wellness Event is Dubbed Healf Experience (HX25)
Long-Term Premium Travel Partnerships
Via Carota Craft Cocktails & Blade Enhance Experiences
Relaxing Martini-Inspired Campaigns
Ketel One Vodka Debuts 'The Spirit Advisor's Day Off'
Tennis-Themed Pop-Up Bars
Grey Goose's Last Serve Bar Brings a Signature Serve to Commuters
Daytime Bourbon Cocktails
Subourbon Life Launched Two Refreshing, Ready-to-Drink Bourbon Cocktails
Moderate Drinking Campaigns
Athletic Brewing Company's Athletic January Celebrates Mindfulness
Charitable Spirit Initiatives
Sazerac Barrel Select Supports St. Jude Children’s Research Hospital
Winter Cocktail Infusion Kits
Re:bloom Infusions Spotlights Its Best-Selling Winter Kits
Mindful Ritual Campaigns
Ramón Bilbao Launches 'Made for the Senses' Campaign
Bathing Culture-Inspired Waterfront Events
Therme Group Ran Culture of Bathe-Ing
All-Natural Soju Cocktails
Wild Mannered Fuses Cultural Heritage and Contemporary Beverage Trends
Elevated THC Drinkables
Mariona Specializes in Sophisticated Wine Alternatives
Colleague-Connecting Pubs
The Office by Heineken Celebrates the Best Part of Work Culture
Mixed-ABV Beer Packs
The Holiday Detox Pack Eases the Transition to Dry January
Low‑And‑No Spirits Spotlight
ProWein Presents the ProSpirits Zero Tasting Bar
Daily Wellness Drinks
Plant-Based Wellness Brand Balaveda Crafts Functional Drinks for Unique Uses
High-Impact Beverage Business Platforms
HOTELEX Shanghai Debuts the Bar & Drinks Shanghai Division
Nostalgic Branded Pop-Up Events
AriZona Iced Tea Launches a New York City Pop-Up Event
Whimsically Festive Menus
Betty Buzz/Betty Booze & Serendipity3 Debut Limited-Edition Holiday Menu
Holiday-Themed Hospitality Experiences
Four Seasons Hotels and Resorts Announces Its Holiday Plans
Cosmo-Inspired Beers
Tip Top Proper Cocktails & Holy City Brewing Collabed on CosmoALE
Luxury Sports Hospitality
The Ritz-Carlton Blends SailGP Access With Experiential Travel Packages
Cocktail-Focused Moviegoing Experiences
Woody Harrelson Made a Surprise Visit to a Movie Theatre
Public Sauna Festivals
Culture of Bathe-ing is Transforming a Waterfront into a Wellness Village
Halloween Season Cider Campaigns
The Strongbow Spine-Chilling Refreshment Campaign is Playful
Pampering Festive Salons
Drybar's Holiday Bow Bar Elevates Blowouts with Wine & Gift Wrapping
Throwback Cocktail Menus
The Alchemist's 2010 Revival Menu Brings Back Iconic Drinks & Prices
Bespoke Distillery Visitor Experiences
The Dalmore Unveils a Reimagined Guest Experience
Sporty Vodka Cocktails
Vodkade Tastes Like a Sports Beverage with a Kick
Wellness Destination Memberships
Sweat & Tonic Unveils Holiday Gift Packages for Fitness Lovers
Alcohol-Free Members Clubs
The Maze is Bringing a New Kind of Social Space to New York City
Aged Bourbon Tiers
Wilderness Trail Debuts Three Distinct Spirits
Functional Seasonal Beverages
Iconic Tonics x The Butcher’s Daughter Made Zero-Proof Cocktails
AI Beverage Selectors
AI Sommelier Helps Users Find The Perfect Drink Based On Taste And Occasion
Wrestling-Themed Co-Branded Alcoholic Beverages
WWE and Seagram's Escapes Spiked Partner
Worldwide Service Marketplaces
Airbnb Services are for Booking Everything from Catering to Makeup
High-Profile Experiential Luxury Initiatives
Moët Hennessy is Formula 1 Global Luxury Partner
Neighborhood Cocktail Bars
Brutes Offers a Unique Way to Choose a Drink with a Martini Barometer
Hospitality Drink Experiences
The West Hollywood Edition Serves Design-Inspired Cocktails
Immersive Summer-Ready Events
Trius Winery is Hosting a Special Event — Party in the Vineyard
Non-Alcoholic Wine Clubs
The Boisson x AHM Non-Alc Wine Club Shares Curated Picks
Halloween Cocktail Capsules
Bartesian's Spooky Sips Collection Elevates Cozy Evenings at Home
Rare Bourbon Retail Strategies
The Ross & Squibb Distillery Reveals a Private Barrel Program
Elevated Brunch Menu Refreshes
Sixty Vines Introduced Its New Brunch Menu
Ski Resort Hospitality Expansions
Vail Resorts is Expanding its Food and Drink Offerings
Girl Dinner Experiences
Waverly Kitchen + Bar Curates Shareable Comfort Food Plates
Western-Themed Cafe Drink Menus
These New The Human Bean Drinks Come in Three Varieties
Balkan-Inspired Distillery Experiences
Vetus Distillery Boasts Unique Spirit Expressions
Illustrated Regional Spirits Labels
L'Eau des Vivants Launches a New Labeled Range
Community-Centered Rooftop Events
Heineken's Rooftop Revival Turned Building Tops into Social Hubs
Alcohol-Free CBD Beverage Menus
The Alchemist and TRIP Partnered for Dry January
Mineralized Sea Salt Beverages
Every Can of Sauna Water Provides Rehydration Support
Versatile Rye Whiskey Cocktails
Jefferson's Bourbon Partners with Brooklyn Peltz Beckham
Luxury Immersive Spa Experiences
Kenwood Inn & Spa’s Beyond The Vines Package is Ultra-Luxury
Folklore-Inspired Spirit Branding
The Bathtub Gin x Tart London Limited Edition is Whimsical
Elegant Spring-Forward Experiences
Shangri-La Toronto Introduced 'Experience Spring in Bloom'
Smart Mixology Speakeasies
The Barsys Speakeasy Offers a Look at the Future of Hosting
Mid-Strength Marketing Pushes
6Percent, Small Beer And Quarter Proof Launch Mid-Strength March
Denver-Backed Alcohol Alternatives
DioniLife is Launching Two Non-Alcoholic Spirits
Hyper-Regional Ukrainian Vodkas
SPYRT Worldwide Relies on 'SINGLE WATER' for Its Ukrainian Spirit
Immersive Cultural Dining Experiences
HIRAKUZA Ginza Tokyo Combines Sumo Wrestling with Dining
Craft Cocktail Kits
Here Here Market Spotlights the Delectable Craft Cocktail Trio
Fandom Culture-Inspired Vodkas
Atlanta Distillery Partners with Dragon Con for an Exclusive Vodka
Gastronomic Coffee Experiences
illy Blends Coffee and Fine Dining in a Chef-Led Series
Palate-Expanding Wine Kits
Vinebox's Level Up Wine Tasting Kit Progresses from Crisp to Bold
Italian Winemaking-Inspired Tasting Events
Vinitaly's OperaWine Event Will Showcase 150 Wines
Habit-Building Non-Alcoholic Challenges
Boisson and Sunnyside Run the Dry(ish) January Challenge
Izakaya-Style Whisky Events
The Toki Whisky Silence Please Event Recreates Tokyo Izakayas in Nyc
Spanish-Style Micropubs
Licor 43's Tiny Taberna Serves the Viral Baby Beer Shot
Dressed-Up Bourbon Bottles
J. Mattingly 1845 Distillery Creates Customized Whiskey for Halloween
Experience Cocktail Workshops
SpiritHouse Toronto Transforms Training into Social Experiences
Seasonal Branded Spa Services
The Guerlain Spa Highlights Its Seasonal Wellness Package
Charming Wine Tastings
Vinebox’s February Wine Tasting Experience Inspires Connection & Curiosity
Immersive Global Wine Experiences
Laithwaites Wine Has Launched Its Summer Passport Series
Vintage-Inspired Cocktail Menus
La Petite Maison's Déjà Vu Cocktail Menu Revives Decades Past
Artisan Spirit Cocktail Packs
Dillion's Small Batch Variety Packs Come in Vodka and Gin Options
Experimental Whiskey Ranges
The Tailored Spirits Experimental Series Features Four New Expressions
Children's Book-Inspired Beers
The New Vault City Marvellous Liquids Range Has Four Expressions
Festive Wine Tasting Kits
Vinebox's Wine Advent Calendar Collection Includes a Virtual Experience
Burger-Infused Cocktails
Sunny's Lounge Serves a Bourbon Drink Infused with Smashburgers
Curated Travel Planners
Plan Personalized Kentucky Bourbon Trail® Trips With Bourbon Curations
Personalized Martini Experiences
The Martini Fitting Service by No.3 Gin Perfectly Tailors Serves
Minimalist Beer-Eau Labels
Genys Beershine Design Launched By Bold Brands Agency
Global Wine Tasting Kits
Vinebox's January Tasting Experience Features Wine from Around the World
Seasonal Wine Tasting Experiences
Trius Winery Spotlighted Its Taste the Season Initiative
Fine Dining Wine Pairings
Enigma Yorkville Launches Heart & Soil Wine Journey
Vineyard Trail Experiences
Yorkshire Wineries Unite to Offer a Multi-Stop Wine Tourism Journey
Alcohol-Removed Tasting Flights
Castello di Amorosa Launched an Inclusive Winery Experience
Artisanal Brewing-Inspired Cocktails
Tip Top Proper Cocktails Continues Its Kindred Spirits Series
Geographically Themed Wine Kits
Vinebox's Take a Hike Tasting Kit Explores Climate & Elevation
Refreshed Cocktail Menu Variants
Be At One Introduced a Trial-Tested Menu Update