For those looking for drinking experiences that are out of the ordinary, there's plenty of services, events and products available.
For example, the 'Four Seasons Vali' is geared towards men with a taste for bourbon. The spa offers treatments like the 'From Boots to Booze Men's Pedicure,' the 'Bourbon Cowboy' and the 'Men's Cut and a Cold One.' Targeted towards men looking to pamper themselves, the Four Seasons Vali incorporates traditionally masculine elements to make them feel more comfortable with the services provided.
On the other hand, the 'Aire Ancient Baths' in NYC is perfect for wine lovers, as the spa gives them the opportunity to take part in what's called a 'Red Wine Ritual.' Also featured in these unique drinking experiences is the subscription service offered from Hurd. Along with craft beers, the company provides 7 inch vinyl records that can be enjoyed while sipping the beverages.
15 Unconventional Drinking Experiences
From Beer-Sponsored eSport Events to Food-Paired Deliveries:
Riley von Niessen — Dec 20, 2016 — Marketing
15
Experiential Wine-Making Shops
Toronto's Fermentations Helps Consumers DIY Their Favorite Drinks
14
Mobile Cocktail Bars
This Vintage Trailer Was Re-Purposed to Function as a Moving Bar
13
Male-Oriented Spas
This Male Spa Offers a Variety of Bourbon-Based Treatments
12
Beer-Brewing Pizzerias
London's 'CRATE Brewery & Pizzeria' is Housed in an Old Factory
11
Beautifying Red Wine Baths
'Castello di Casole' Offers a Spa Treatment Based Around Wine
10
Booze-Slinging Arcades
Chicago's 'Emporium Arcade Bar' Combines Craft Beer with Old-school Games
9
Restored 1920s Bowling Alleys
'Highland Park Bowl' is a Historically Accurate Recreation
8
DNA-Based Custom Brews
D.N.ALE is a Beer Based on London Brewer Ciaran Giblin's DNA
7
Musical Beer Subscriptions
Hurd Delivers 7 Inch Vinyls Paired with Craft Beers
6
Wine-Soaked Spa Experiences
New York's Aire Ancient Baths Spa Offers a Luxurious Red Wine Bath
5
Beer-Themed Board Games
'Craft Beer the Board Game' Involves Collecting Resources for Recipes
4
Food-Paired Alcohol Deliveries
DoorDash is Expanding to Provide Alcohol On-Demand in SoCal
3
Boozy Bread Pop-Ups
Virgin Trains' Food Store Pop-Up Features Bread, Baking Kits and Beer
2
eSports Beer Sponsorships
Bud Light Beer is Sponsoring Gamers Through Its New Interactive Program
1
Historical Beer Museums
'Brew: The Museum' is Slated to Open in Pittsburgh in 2018
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Next-Gen Whiskey Bars
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Beer-Pouring Party Billboards
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Cheese-Themed Luxury Spas
The Wedgewater Spa Highlights the Best Cheeses of Wisconsin
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
Luxury Whiskey Cocktails
Redemption Whiskey Boasts a Series of Delicious Cocktails
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Immersive Wellness Experiences
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Next-Gen Bourbon Campaigns
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Low-Calorie Non-Alcoholic Brews
Partake Brewing's Alternative Brews Challenge Industry Norkms
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Gourmet Water Bars
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Video Store Speakeasies
Blockbuster Speakeasy Reimagines the Video Store as a Bar
Anti-Burnout Beer Campaigns
Heineken Canada Encourages End of 'Hustle Culture'
Beer-Paired Noodle Cups
Nissin Created a Guide to Pairing Cup Noodles and Beer for Oktoberfest
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
Limited-Edition Monthly Wine Capsules
Vinebox Announces Monthly Experiences with Its Product Line
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Artisan Whiskey Collections
Diageo's Spirited Xchange Collection is Curated and Rare
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Dopamine-Boosting Beverages
Illicit Elixirs are Non-Alcoholic, Caffeine-Free and Mood-Boosting
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Worldly Wine Advent Calendars
Cheers Around the World Shares 24 Unique Mini-Bottles of Wine
Indulgent Vodka Seltzers
PLAY HARD Seltzers Speak to a New Generation of Style & Flavor Seekers
Alcohol-Free Festival Bars
The New Bar is Coachella's First Official Nonalcoholic Partner
Beer Pairing Pop-Ups
&Beer Pairs Beer with NYC’s Best Vegan Food
Game-Inspired Whiskey Labels
Ballantine’s is Launching Dota 2-Themed Whisky Bottles in China
Edgy Vitality Beverages
Drink Weird and Grateful Dead Teamed Up to Create a Pair of Drinks
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Sensualized Dinner Dates
The K-Y Desire Darkroom Inspires Romance & Rediscovery
Vodka-Branded Festival Series
Absolut® Presents Mixing It Up: Cosmos & Culture at Coachella 2024
Cosmic Beverage Activations
CELSIUS Energy Promotes its Space Vibe Trilogy with a Coachella Event
Barrel-Adorned Whiskey Bars
This Bar's Interior Makes Generous Use Of Wood From Discarded Barrels
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Personalized Wellness Journeys
Spa myBlend at the Ritz-Carlton Offers an Immersive Experience
Flavorful Vodka Seltzers
Playboy Ventures into Premium Vodka Seltzer Market with PLAY HARD
Can-Connecting Drinking Accessories
HOP WTR's HOP SPCR Helps Drinkers Replenish & Rehydrate
Virtual Craft Beer Tastings
NCBC & Spyglass Created an Exclusive Beer Tasting Experience with VR
Adventure-Ready AR Wines
Bandit Wines' Packs Invite Adults to Virtually Explore National Parks
Premium Non-Alcoholic Wines
Sovi Wine Co. Offer Vintage and Varietal Specific Non-alcholic Wines
Nostalgic Scottish Beer Collections
Vault City Launches the New Irn-Bru-Inspired Beer Lineup
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Genderless Self Care Lines
Prohibition Wellness Offers Premium Wellness Products for Everyone
Artisanal High-ABV Cocktails
Art & Rev Canned Craft Cocktails Pack a Punch in Every Serving
Non-Alcoholic Canned Cocktails
The Wild Tonic Wanderer Series Features Four Flavors
Party-Ready Mini Cocktails
The Drinks Bureau Makes Fun, Playful 10% ABV Cocktails in 150ml Cans
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
Pastrami-Inspired Martinis
Grubhub's Maisel Tov Martini Marks the The Marvelous Mrs. Maisel Finale
Bookstore Wine Shops
New York's Bibliotheque Offers Rare Books and Great Wine
Modern Alcohol Collection Platforms
Unicorn is a Next-Gen Platform for Collecting Spirits & Wines
Hydrating Festival Pop-Ups
evian's Club Hydration Refreshes Festival-Goers
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Multi-Sensory Cocktails
Offworld Bar's Black Hole Cocktail is Experienced with Headphones
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Comfort-Focused Wellness Experiences
Hotel X Toronto Now Offers Spa Services Inside Guest Rooms
Internationally Inspired Low-ABV Cocktails
Spirited Brands is Introducing Soke and Soula
All-Natural Color-Changing Spirts
Unicorn Distillery Makes Transformative Vodka & Tequila
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Botanically Brewed Canned Cocktails
Wild Folk's Zero-Proof Cocktails Take Cues from Foraging
Boozy Backyard Games
Beer Darts is an Engaging Spin on Traditional Backyard Games
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Honey-Infused Blonde Beers
This Belgian-Style Beer Uses Locally Sourced Honey and Wildflower
Spiced Alcohol-Free Mulled Wines
Eisberg Mulled Packs All the Flavor with No Alcohol
Self-Care Barber Pop-Ups
Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences
Gamer Enhancement Drinks
Sly Offers Gamers the Benefits They Need to Keep Playing
Hard Water Beverages
Bluebird Hardwater Creates a New "Hardwater" Category in the Alcohol Industry
Non-Alcoholic Botanical Brewers
COLDRAW Creates Exceptional Non-Alcoholic Drinking Experiences
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
Non-Alcoholic Tasting Rooms
Wilderton is Opening a Non-Alcoholic Distillery and Tasting Room
Stylish Bar Accessories
These Creative Bar Accessories Will Transform your Drinking Experience
Self-Service Beer Taprooms
This Interactive Taproom Invites Guests to Peruse & Pour Their Own Beer
Nostalgic Film-Retail Speakeasies
Blockbuster Gets a Revived New Life as a Speakeasy
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Low-Waste Sustainable Spritzes
The Sustainable Spritz Eliminates the Need for Single-Use Glasses
Champagne-Paired Burger Tours
14 NYC Restaurants are Exploring Burger & Veuve Clicquot Pairings
Bathing-Inspired Pop-Ups Bars
The #DoveDeluxeBar Shares Sensorial Cocktails & Mocktails
Non-Alcoholic Discovery Apps
The NA Drink Locator App Maps Alcohol-Free Options
AI-Concocted Alcoholic Libations
Sapporo Taps IBM To Help Develop a New Generative chūhai Model
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Sporty Solo Travel Platforms
SurfYogaBeer is a New York City-based Active & Social Travel Company
Premium Vodka Brand Cocktails
Absolut Cocktails Offer Three Takes on Classic Recipes
On-the-Go Wine Accessories
Out of the Woods Presents the Ultimate Wine Bundle
Zero-Alcohol Botanical Spirits
Wilderton's Bittersweet Apertivo is Fruity and Aromatic
Virtual Oil Tasting Experiences
Corto Lures Consumers in with a Virtual Tasting Experience
Culinary-Inspired Vodka Sodas
VAQIT's Real Vodka Sodas are Low in Calories and Alcohol
Mountain Air Sommeliers
Patrick Stebler & Graubunden Offer Aroma-Focused Mountain Tours
Rare Alcohol Trading Platforms
Spiritory is a Marketplace for Rare Wines and Spirits
Alcohol-Free Craft Cocktails
Aplós Unveils its New Line of Non-Alcoholic Canned Cocktails
Dual-Floor Cocktail Bars
New York's Sip & Guzzle Offers a Unique Environment on Each Floor
Globally Inspired Cocktail Menus
The Pine Bar's Wanderlust Menu Offers a Journey for the Senses
Non-Alcoholic Lavender Daiquiris
Mr Fogg's Created a Limited-Edition Menu with Caleño
Spirit-Based Cold Brews
Kentucky Coffee's Hard Cold Brews Use Premium Coffee-Flavored Whiskey
Bar-Quality Canned Cocktails
The Wonderland Canned Cocktails from BrewDog Come in Five Flavors
Experimental Herbal Liqueurs
9556 Nights of Exploration is a Limited Jägermeister Expression
Premium Non-Alcoholic Cocktails
Mocktail Serves Up the Best Parts of Cocktails Without Alcohol
RTD Eco-Conscious Highballs
Crafthouse Cocktails Launches 'Gin & Tonic' and 'Vodka Soda'
Zero-Proof Catering Companies
Split Offers Alcohol-Free Catering, Education and Menu Consulting
Winery-Made Cannabis Beverages
Sunstone Estate is the First Wine Brand to Offer a Cannabis Drink
Decadent Dessert-Inspired Libations
The Waterloo Brewing Signature Series Was Updated for the Fall
Artfully Glamorous Cocktail Bars
Moët Hennessy Launches a New Cocktail Bar in Paris
At-Home Cocktail Campaigns
Gordon's Many Evenings In Campaign Spotlights At-Home Drinking
Alcohol-Free Highball Cocktails
Everleaf and Tayēr + Elementary Created a Juicy, Spicy Mocktail
Non-Alcoholic Spritzers
Weekday Vibes Uses Dealcoholized Wine as a Base for Its Beverages
Space-Aged Bottled Whiskey
Mystic Develops its New Galactic Whiskey with Unique Distilling
Art-Covered Sparkling Wines
DESIDERIO N°1 Limited Edition Art Bottles Come in Six Styles
Festive Cocktail Concierges
The Cutwater Holiday Concierge Supports Seamless Seasonal Entertaining
Transformative Cocktail Menus
The Metamorphosis Menu Explores Fermentation, Oxidation & More
Beer-Infused Spice Blends
Spiceology and Derek Wolf Collaborate on a Flavorful Journey
Non-Alcoholic Steakhouse Cocktails
Whitbread & Strykk are Making Alcohol-Free Cocktails Accessible
Complex Modern Aperitifs
Veso's Eclipse Pushes the Boundaries of Flavor
Savory Beef Cocktails
The Savory Project Serves Unconventional Drinks Like "Thai Beef Salad"
Custom Chinese Vodka Bottles
Absolut Vodka Tags Dr Samuel Ross for a China-Themed Bottle Design
Vibrant Wine Alternatives
Kally Crafts Non-Alcoholic Drinks with Fruit, Botanicals & Verjus
Personalized Spirit Services
The Oak & Eden Whiskey Customizer Allows for Fine-Tuned Spirits
BBQ-Inspired Wine Bundles
PEJU Winery's BBQ Duo Sweeps in Just in Time for Father's Day
Bottled Spirit Expansions
Wild Leap Craft Beverages Adds Four New Products Its Lineup
Low-ABV Wine Ranges
Nice Session Wines Have a 3.4% ABV and Come in Two Options
Coffee-Inspired Bourbons
Oak & Eden’s Bourbon & Brew Has a Unique Bourbon Finish
Refreshing Aperitif Alternatives
The Ritual Zero Proof Aperitif Alternative is Alcohol-Free
Spooky Beer Challenges
For Halloween, Samuel Adams is Tapping into the Fear of an Empty Beer Glass
Whiskey BBQ Boxes
Flaviar's Grilled & Distilled Tasting Box Features Whiskey for Pairing with BBQ
Alcohol-Inspired Food Flavorings
These Alcohol-Inspired Flavors Have a Delicious Profile
Bubbly Canned Sakes
SummerFall is a Sparkling Sake Designed for Drinking Outside
All-Season Luxury Ciders
Showerings Triple Vintage is Touted as a "Category-Defining Luxury Cider"
International Micro-Brewed Stouts
Collective Arts Launches Its New 'Origin of Darkness' Sout Line
Crafty Canned Cocktails
These Cocktails Make Use Of Pristine Vodka and Purpose-Made Gin
Cheeky Splitting-the-Bill Campaigns
Stella Artois Launches the Vamos Marcar Campaign
Overlooked Wine Bottle Experiences
Bocca Di Lupo Introduces 'An a to Z Di Vini Divini'
Lower-ABV Herbal Spirits
Basbas Makes Hierbas Appealing to North American Consumers
Curated Alcohol-free Wine Lists
Six Ivy Collection Restaurants Offer a Low-to-No Alcohol Wine List
Premium Alcohol Dining Rooms
Le Bristol Paris to Offer First-Ever Dom Pérignon Dining Room
Bourbon-Flavored Sodas
Dr Pepper's Non-Alcoholic Flavor Reminds of Tailgating Cocktails
Flexible Festive Cocktails
Everleaf x The Alchemist's Serves Can Be Sipped with or Without Alcohol
Premium Private-Import Spirits
Varon Spirits Boasts Elevated and Exclusive Drinking Experiences
Tropical High-ABV Beverages
Seagram's Escapes Spiked Share Refreshment & a Higher Alcohol Content
Poison-Inspired Cocktails
The Alchemist Serves Drinks from an "Assassin's Teapot"
Sessionable Beer Variety Packs
This Summertime Pack Offers Four Distinctly Delicious Types Of Beer