Domestic violence campaigns are crucial to drawing public attention to a subject that is often plagued by silence and stigma. Traditional campaigns have been limited to television, video and print. However, the rise of social media has presented a new way to reach an even wider audience.
Some of the most powerful domestic campaigns are those that are interactive. These particular campaigns capture the viewers' attention and force them to think about the gravity of these issues. These kinds of campaigns can range from bruise-revealing beer coasters to poignant anti-abuse vending machines.
Other domestic violence campaigns have sought to capture public attention by using recognizable iconography. When a viewer is confronted with something familiar, it makes the issue seem that much more real. Some examples of such campaigns include abused princess ads, bruised Barbie dolls and bloodied cartoon characters.
35 Powerful Domestic Violence Campaigns
From Violent Beauty Photography to Abused Princess Ads:
Katherine Pendrill — Jul 16, 2015 — Social Good
34
Abused Princess Ads
These Battered Disney Ads by Saint Hoax Hope to Put an End to Domestic Abuse
33
Bruised Doll Art Projects
Samantha Humphreys' Barbie Doll Art Series Addresses Adult Topics
32
Female-Empowering Street Art
'Stop Telling Women to Smile' Tackles On-Going Street Harassment
31
Deity Domestic Violence Campaigns
India's 'Save Our Sisters' Depicts a Haunting Truth About Abuse
30
Bruise-Revealing Abuse Ads
This Domestic Abuse Campaign Uses Beer Coasters to Deliver Its Message
29
Photoshopped Abuse Awareness Campaigns
This Twitter Campaign Was Inspired by the Ray Rice Scandal
28
Violent Beauty Photography
'Bruised Behind the Mask' Comments on Domestic Abuse
27
Domestic Violence Cartoon Illustrations
Alexsandro Palombo Draws Cartoons Unhappily Ever After
26
Violent Shadow Billboards
UNICEF's Domestic Violence Ad Takes on a Darker Tone at Night
25
Visual Storytelling Cards
Debbie Millman's Poetic Word Play Cards Let You Create Your Own Stories
24
Abused Iconic Characters
The No Violence Against Women Project is Followed by the 'Cowards' Series
23
Cleavage-Blaming Abuse Ads
The Star Models Sexual Violence Campaign Promotes a Powerful Message
22
Bruise-Healing Billboards
This Domestic Abuse Awareness Ad Has Onlookers Heal a Battered Woman
21
Viral Domestic Abuse Campaigns
The Salvation Army Turns the Dress Debate on Its Head
20
Charitable Anti-Abuse Ads
The Penny Prison by Movimento De Mulheres Fights for Women's Rights
19
Domestic Abuse Makeup Tutorials
This Ray Rice Makeup Tutorial Throws Shade at the NFL
18
Bruise-Baring Awareness Ads
'Brother' Designed a Series of Poignant Domestic Abuse Ads
17
Anti-Abuse Vending Machines
The Helpless Machine Made for a Shocking Domestic Violence Campaign
16
Life-Saving Domestic Abuse Apps
The Aspire News App Helps Victims of Domestic Violence
15
Poverty-Violence Awareness Campaigns
The 'Locust Effect' Highlights Violence Against the Poor
14
Haunting Domestic Violence Ads
This World Cup Domestic Abuse PSA Will Chill You to the Bone
13
Violence-Portraying Drink Coasters
The Violent Coasters Aim to Discourage Domestic Abuse
12
Viral Domestic Violence PSAs
Boys Asked to Slap a Girl and Their Response is Eye-Opening
11
Poignant Anti-Violence Photography
This Violence Against Women Photography Series is Raw
10
Athletes Domestic Violence PSAs
Athletes Say 'No More' in the NFL's Domestic Violence PSA
9
Anti-Abuse Fashion Shows
This Domestic Violence Awareness Stunt Takes the Form of a Runway Show
8
Alarming First-Person Abuse Videos
This Woman's Day Video Puts Viewers in Someone Else's Shoes
7
Disturbing Domestic Violence Ads
The No More Superbowl Ad Offers a Haunting Look at Domestic Abuse
6
Object-Blaming Abuse Ads
These Ads Speak Out Against Excuses for Female Domestic Abuse
5
Anti-Violence Beer Coasters
This Tokyo Bar Designed Beer Coasters to Help Combat Domestic Violence
4
Revised Abuse Campaigns
Demus' Facebook Anti-Abuse Campaign Shows How Victims Edit Their Stories
3
Nonviolence Awareness Stunts
Disque Denuncia Staged a MMA Fight Between a Man and a Woman
2
Secretive Safety Apps
Vodafone's Red Light App Disguises as a Mirror and Flashlight
1
Empowering Women Celeb Campaigns
Megan Fox Raises Awareness for International Women’s Day 20
Related Ideas
Batman-Themed Kitchen Appliances
Paul Parsons Creates Themed Kitchen Appliance Concepts
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Respectful Nudist Beach Campaigns
Campaign Aims to Protect the Tradition of Nudism in Catalonia
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Voting-Themed Fashion Ads
Reformation's 'You've Got the Power' Campaign Stars Monica Lewinsky
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Inspiring Role Model Dolls
Barbie Role Models Celebrate Women from Around the World
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Hilarious Judicial Beauty Ads
e.l.f. Cosmetics Debuts "Judge Beauty" Campaign
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Art Museum-Inspired Campaigns
Kachorovska's Latest Campaign is Located in a Ukranian Museum
Goddess-Inspired Jewelry Campaigns
Awe Inspired Launched the Enter Your Goddess Era Campaign
Grayscale Burger Restaurants
Burger King France Made a Visually Striking Anti-Bullying Initiative
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Iconic Shoe Campaigns
Amina Muaddi's Fall/Winter 2023 Campaign Ushers in 'New Icons'
Expressive Haircare Campaigns
Dark & Lovely's Play in Color Celebrates Black Beauty & Creativity
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Menstrual Leave Campaigns
Intimina Launched Useless Spanish Lessons for Menstrual Hygiene Day
Iconic Singer-Starring Campaigns
Saint Laurent and Diana Ross Tease a Partnership
Inclusive Hair-Styling Campaigns
Dove's #MyHairAMiModo Campaign Supports Cultural Latina Hair
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
Perception-Challenging Art Exhibitions
Raise the Moral Studio Presents the Becoming Familiar Show
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
Supermodel-Backed Automotive Campaigns
The BMW 'Dare to be You' Campaign Stars Naomi Campbell
Underarm Celebration Initiatives
Dove's #FreeThePits Challenges Stereotypes and Boosts Confidence
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Trans Kidney Health Ads
Africa Creative's Ad Sheds Light on Trans Community's Kidney Health Burden
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Anti-Fraud Educational Ads
Interac Punches Back at Fraud with a Unique Program: Fraud Fighters
Villainous Board Game Campaigns
The Monopoly All is Fair Campaign Leans into Competition
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Hidden Discrimination Books
'Throwaway Comments' Fights Microaggressions in the Workplace
Faceless Mother Campaigns
Peanut's Invisible Mothers Visualizes the Solitude Women Experience
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Athlete-Backed Menstruation Campaigns
#SportYourPeriod Addresses Menstruation Stigma in Sports
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Suicide Prevention Campaigns
To Write Love on Her Arms Launches Its 12th Annual Campaign
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
Body Positivity Campaigns
Body Proud's #noBODYlikeyou Removes the Pressure to Look a Certain Way
Abuse Awareness Beauty Initiatives
YSL Beauty Recently Partnered with Women's Shelters Canada
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Anti-Bullying Toy Store Campaigns
Toys “R” Us Joins WITS Programs Foundation for Pink Shirt Day
Ability-Focused CSR Campaigns
Decathlon's Ability Signs Reshape the Narrative around Disabilities
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Human Candle Campaigns
These Human Statues of Candle Wax Bring Attention to Youth Burnout
Villainous Comic Character Makeup
The Revolution Beauty x DC Super-Villains Collection is Playful
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Vibrant Retro Transport Campaigns
VCCP Creates Public Transport Safety Campaigns for the TFL
College Campus Haircare Campaigns
African Pride and Impressions of Beauty Partnered on a Campaign
Mindful Illumination Holiday Campaigns
Santa & Cole Presents a Warm Embracing Light Campaign
Supply Chain Inclusivity Campaigns
PepsiCo's 'She is PepsiCo' Campaign Celebrates Women
2SLGBTQI Demetia Awareness Campaigns
'Help Us Remain' Emphasizes the Need for Dementia Support
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Age-Inclusive Father's Day Campaigns
Brooks Brothers' Latest Campaign Celebrates Dads
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Inclusive Chosen Family Campaigns
Calvin Klein's 'This Is Love' Campaign Emphasizes True Family
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Filmic Haircare Campaigns
The From Sister to Sister Campaign Celebrates The Color Purple
Hand Hygiene Awareness Ads
Qatar's Ministry of Public Health Champions Hand Hygiene Awareness
Discreet Victim Support Initiatives
VST and Loblaw Have Teamed Up on the Ask for Angela Campaign
Awareness-Raising Poverty Campaigns
Oxfam Australia Debuts a Platform Called 'Unaccept Inequality'
Women's Health Cosmetic Campaigns
The Dr.PAWPAW Get Lippy Campaign Supports The Even Appeal
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Crime Safety Sports Campaigns
Arsenal Launches the No More Red Campaign to Prevent Youth Violence
Immigration System-Inspired Artworks
SOLDIER's Passport Series Confront the Biased Justice System
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Charitable Hygiene Supply Initiatives
Purse Project Collects Personal Care Goods for Those in Need
Child-Focused Handwashing Ads
Lifebuoy Continues Global Handwashing Campaign, H for Handwashing
British Beer Voting Campaigns
The Brixton Brewery YES, WE CANS Campaign Encourages Ballot Casting
Wasp Perspective Beauty Campaigns
Boots Launches its Perfectly Imperfect Campaign Video
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Provocative Eco Screensavers
Planet-Saving Screen Savers Encourage Switching Off Devices
Heritage Month Sports Campaigns
ESPN's 'Somos' Campaign Celebrates Hispanic Sports Icons
Empowering Summer Campaigns
Falabella Launched the Mi Cuerpo No Necesita Tu Opinión Campaign
Children-Supporting Trust Initiatives
The Children who Trust Again Campaign Supports Abuse Victims
Haunting Tech Safety PSAs
The Canadian Centre for Child Protection Releases 'The Horse'
Global Handwashing Campaigns
World Health Organization Introduces the World Hand Hygiene Day 2023
Politically Artful Textile Shows
Barbican Hosts Unravel: The Power and Politics of Textiles in Art
Secure Firearm Campagins
The Ad Council, Brady, and Densu Unveil the Safe Stories Campaign
Handwashing-Promoting Campaigns
The Karamoja Government Debuts the 'I Wash, You Wash' Campaign
Compassionate Dietary Choices Ads
DairyTruth.ca Launches #DairyFreeToronto Campaign
India-Based Senior Campaigns
The Alappuzha Social Justice Department Launches an Elderly Campaign
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids