Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Salvation Army Turns the Dress Debate on Its Head

 - Mar 6, 2015
References: twitter & washingtonpost
The South African branch of the Salvation Army harnessed the power of a viral phenomenon -- the controversial white-and-gold vs blue-and-black dress debate -- and channeled it into a campaign raising awareness for a meaningful cause.

The organization tweeted an image of a model wearing a white-and-gold dress, covered in bruises. The caption reads, "Why is it so hard to see black and blue?" Though derived from a contemporary Internet sensation, the statement is powerful because it addresses a universal problem that's often rendered invisible.

The ad continues, "The only illusion is if you think it was her choice. One in six women are victims of abuse. Stop abuse against women." Dress debate aside, when it comes to domestic violence, we can't afford to be color-blind.