In honor of National Domestic Violence Awareness Month this October, Santander Banks launched the #InSomeoneElsesShoes campaign to raise awareness regarding the devastating financial repercussions of domestic abuse. The campaign features multiple testimonials from real survivors that depict their financial struggles after leaving their abuser. For example, having their partner change the banking passwords, incur debt under the survivor's name, or empty out their children's education funds.
As part of the #InSomeoneElsesShoes campaign, the brand also launched an interactive exhibit that underscores various financial hardships victims face to give individuals a glimpse into the structural and systemic aspects of financial abuse.
To help those affected, Santander Banks established micro-lending programs for survivors that enable them to rebuild their credit as well as financial literacy resources.