This anti-abuse campaign from Demus takes advantage of the ability to edit Facebook posts on social media, making a comparison to the way victims often twist their story to somehow put themselves at fault.
The 'Don't Edit, Don't Hide' campaign takes places on Demus' Facebook fan page and stars Rosita, a character who was crafted to represent women who face abuse all over the world. Rosita would purposefully leave a controversial comment on the Facebook page, instantly causing others to speak up against her statements. Those with a sharp eye would have noted that Rosita's posts were marked as "edited" and revealing the edit history to the post showed more of Rosita's unfortunate story and how she came to justify the actions her attacker took against her, such as suggesting that she was deserving of rape because she was flirting.
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