Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

This World Cup Domestic Abuse PSA Will Chill You to the Bone

 - Jun 26, 2014
References: youtube & jezebel
This domestic violence PSA by Tender Education and Arts was created for its #StandUpWorldCup campaign. The PSA works to remind the public of the correlation between the World Cup and heightened levels of domestic violence.

The video begins with a woman aggressively cheering England on in the tournament. Despite her encouraging cries, the team loses. Immediately, a dark cloud falls over the woman's face as she shuts the television off. "It's only a game"? Not when domestic violence rises by an astonishing 38% when England gets knocked out of the World Cup, according to a study by Lancaster University.

The study states: "First, a match day trend showed the risk of domestic abuse rose by 26 percent when the English national team won or drew, and a 38 percent increase when the national team lost. Second, a tournament trend was apparent, as reported domestic abuse incidents increased in frequency with each new tournament."