The creative brewery is an entity that is exponentially gaining traction in the modern world. As beer is one of the ultimate alcoholic signifiers for an enjoyable or laid back time, thus, companies are beginning to seek ways to add more value to the consumer experience. One such way is through art.
Whether the manifestation of creative content is through the can design, a commission for an established or emerging artist, or through immersive events, the creative brewery will always have an edge that will capture the attention of the consumer. A great example of this in action is Camden Town Brewery who organized a color-it-yourself event for the public in London. The campaign was an imaginative way to spotlight the company's new promotion that boasts the work of 12 artists.
10 Artistic Brewery Initiatives
From Neoclassic Micro-Breweries to Artistic Artisanal Craft IPAs:
Kalina N — May 24, 2019 — Art & Design
10
Women-Celebrating Creative Football Kits
Camden Town Brewery's Designs Pay Tribute to Iconic Women
9
Immersive Color-It-Yourself Installations
Camden Town Brewery Boasted an Artistic Opportunity
8
Pride-Celebrating Beer Bottles
Bud Light and GLAAD are Introducing a Rainbow Aluminum Bottle
7
Artistic Artisanal Craft IPAs
Lambo Door Double IPA Has a Striking Can Design with a Unique Taste
6
Neoclassic Micro-Breweries
Molokovo Design Transformed a Moscow Store into an Artistic Bottle Shop
5
Redesigned Heritage Beers
Bulldog Drummond is Helping the Anchor Brewing Company Tell a New Story
4
THC-Infused Beers
Flying Dog and Green Leaf Medical are Collaborating on 'Hop Chronic'
3
Beer-Inspired Animations
Artistic Brewery Lagunitas Animates Intoxicated Calls from Customers
2
Artist-Centric Beer Films
Tiger Beer's Storytelling Film Spotlights Up-and-Coming Artists
1
Charitable Conservation Songs
Sharp's Brewery and Universal Music Launched a Single for 'Kevnor'
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Senior-Targeted Beers
Beck's 70+ is a Bitter Beer Exclusively for Mature Drinkers
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Beer-Branded Ambient Collections
The One of These Days x Pabst Blue Ribbon Capusle Just Launched
AI-Created Natural Beers
AB InBev Launches an AI Beer Named 'Beck’s Autonomous'
Molecular Beer Printers
Bar.on Created Beer in Seconds with Molecular-Level Flavor Compounds
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Low-Calorie Non-Alcoholic Brews
Partake Brewing's Alternative Brews Challenge Industry Norkms
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Asian Restaurant Brand Pilsners
P.F. Chang's Has Luanched Its First Beer, the Ha-chi 5251 Pilsner
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Glitchy Beer Cans
Coors Light Created a Special-Edition Beer Can Based on a Viral Moment
Beer-Paired Noodle Cups
Nissin Created a Guide to Pairing Cup Noodles and Beer for Oktoberfest
Adult Content-Themed Beers
Lauren Beers Debuts 'OnlyCans' to Promote Her Pub to Local Customers
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Brewed Beer-Scented Deodorants
BrewDog's Iconic Punk IPA is the Scent of its New Deodorant
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Ultrasonic At-Home Beer Dispensers
The Guinness MicroDraught 2.0 Elevates Beer Drinking
AI-Created Neighborhood Cocktails
Absolut and Ogilvy Canada Made AI-Generated Cocktails
Co-Branded Beer Apparel
thisisneverthat and Budweiser Partner on a New Apparel Collection
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Beer Pairing Pop-Ups
&Beer Pairs Beer with NYC’s Best Vegan Food
Recycled Wastewater Beers
Epic Cleantec is Upcycling Wastewater into Circular Beer
Branded Electric Vehicle Beers
The Tesla CyberBeer is Limited-Edition and Elegantly Packaged
Earthily Aromatic Lager Beers
This Lager Combines Floral & Arboreal Elements For a Rounded Profile
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Nostalgic Non-Alcoholic IPAs
Stay Classy by Bellwoods Brewery Takes Cues from Retro Stubbies
Plastic Ring-Eliminating Packaging Machines
Labatt Breweries of Canada Invests in Sustainability
Adaptogenic Alcohol-Free Lagers
This Alcohol-Free Craft Beer is Brewed with Functional Mushrooms
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Perfect-Pour Beer Glasses
nendo Creates the Perfect 3Way Glass to Aid the Perfect Beer Pour
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Upcycled Tortilla Beers
Chica Mexicana is Made with Imperfect Tortillas to Fight Food Waste
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Anti-Sexist Beer Campaigns
Miller Lite Launches ‘Bad $#!T to Good $#!T’ Ahead of Women’s Day
Virtual Craft Beer Tastings
NCBC & Spyglass Created an Exclusive Beer Tasting Experience with VR
Nostalgic Scottish Beer Collections
Vault City Launches the New Irn-Bru-Inspired Beer Lineup
Card-Themed Craft Beers
Norwalk Brew House and Don Clemente Lotería Made Cans Inspired by Lotería
Beer-Branded Toronto Culinary Experiences
Estrella Damm Culinary Journey is Available Until May 31
Beverage Dispensing Robots
Ottobot Brew is Ultra-Capable Beer Dispensing Robot
Climate-Friendly Powdered Beers
Dryest Beer Minimizes the Costs & Impact of Shipping Beer Globally
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Artisanal High-ABV Cocktails
Art & Rev Canned Craft Cocktails Pack a Punch in Every Serving
Beer Brand-Supported Fashion Shows
Fashion Art Toronto Has Partnered with Kronenbourg 1664
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Rejuvenated Heritage Lagers
This German Lager Uses Heirloom Varieties Of Yeast and Malt
Unabashedly Traditional Lagers
This Delectable Lager is Designed For Year-Round Enjoyment
Mediterranean-Inspired Lagers
Peroni Nastro Azzuro Stile Capri Has a Refreshing, Summery Flavor
Non-Alcoholic Botanical Brewers
COLDRAW Creates Exceptional Non-Alcoholic Drinking Experiences
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
AI-Inspired Beer Ads
Sharp is Promoting Its First Hazy IPA, Solar Wave, with "ChatIPA"
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
Seasonal New Year Packaging
Carlsberg Launches Special Packaging for its Lunar New Year Campaign
Magenta-Hued Belgian-Style Wheat Beers
Blue Moon Recently Debuted the Limited-Edition Magenta Moon
Winter-Ready Bright Tonal Streetwear
Huffer Works Together with Steinlager on a Limited Collection
AI-Concocted Alcoholic Libations
Sapporo Taps IBM To Help Develop a New Generative chūhai Model
Richly Flavored Beer Brandys
This Collaborative Beverage Offers An Appealing Blend Of Flavors
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Orange-Hued Wheat Beers
This Citrus Ale is Ideally Flavored For Carefree Warm-Weather Enjoyment
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Adaptogen-Infused British Beers
Collider Brew Co. Launches a Non-Alcoholic Beer in the UK
Celebratory Brewhouse IPAs
The Folly Road Evolution Session IPA is Refreshing and Bitter
Insurance Brand Beers
Pet Insurance Company Fetch Created Fetch Pale Ale to Support a Non-Profit
Iranian Women-Supporting Lagers
This Craft Lager Pays Tribute to Iranian Women's Fight For Freedom
AI-Powered Beverage Dispensers
Pubinno Smart Tap Provides Perfect Quality for Draft Beer Systems
Carbon-Negative Beers
These Gipsy Hill Beers Have Received Carbon Negative Certifications
Limited Minimal Branded Beers
Nothing Beer is the Latest Announcement by the Tech Brand
Content Creator News Sources
Creative Brew Offers Daily Insight and News for Content Creators
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
Galvanized Beer Hall Facades
Gundry + Ducker Design the Camden Town Brewery in Kentish Town
Keg-Only Beers
Fusion Pale Ale Encourages People Back into Pubs and Bars
Collaboration Airline-Approved Beers
Alaska Airlines x Fremont Brewing Cloud Cruiser IPA is Crisp
Complimentary Glassware Beer Campaigns
Birra Moretti Offers Collectible Glasses with Every Pack
Tech-Themed Craft Beers
Nothing Unveils Its Latest 5.1% Craft Beer
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
Refreshing Cherry Beer Labels
Matilda Bay Brewery Debuts New Packaging for Tainted Love Beer
Golden Hybrid Lagers
This New Josephsbrau Summer Brew is an Ale-lager Hybrid in the Kölsch Style
Dry-Hopped Double IPAs
This West Coast IPA
Action-Oriented Mental Health Initiatives
TUNED IN To Mental Health Boosts Support & Curbs Stigma
Clean Low-Carb Beers
Lean Brew Boasts 35% Fewer Calories Than Other IPAs on Average
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
LGBTQ-Supporting Beer Cans
'Alchemist Beer' Debuted a New IPA and 'Just Say Gay' Packaging
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Celebratory Stonewall Beers
The Stonewall Inn IPA from the Brooklyn Brewery is Arriving in the UK
Hazy-Style British IPAs
The Camden Town Brewery Eazy Hazy IPA Packs the Perfect Punch of Flavor
Brewery-Backed Dog Merchandise
BrewDog Launches a Dog Collection for International Dog Day
Colorful Cannabis Brand Expansions
Jetty Extracts Makes the Move East as Cannabis Market Opens Up
Activist-Honouring Hazy IPAs
The Rainbows Everywhere IPA Celebrates Pride Month
History-Inspired Modern Taprooms
Alda Ly Architecture Designs the Talea West Village Location
Co-Creation Bottle Campaigns
H3NSY & John P. Dessereau Design a New Limited-Edition Bottle
Technology Connection Art Exhibitions
Design Agency Here Unveils the Code/Craft/Chaos Exhibition
Collaborative Alcohol-Free Brands
Powell Brewery Taps Downlow for a New Non-Alcoholic Beer Brand
Delectable Dark Lagers
This Mexican-Style Beer Promises a Crisply Delicious Drinking Experience
Inflight Non-Alcoholic Beers
Athletic Brewing Company & JetBlue are Serving Non-Alcoholic Beer
Electric SUV-Inspired Beers
Tesla Unveil Its Latest GigaBier Inspired by Its Cybertruck
Oktoberfest-Inspired German Lagers
This Delicious Festbier is Inspired By Marzen-Style Brews
Yeast-Tracking Brewing Apps
This App Helps Brewers Track Fermentation and Yeast Viability
IPA-Inspired Lagers
This India Pale Lager Balances Hoppiness & Easy-Drinking Traits
Psychedelically-Styled Hazy IPAs
This IPA Boasts Mindblowing Flavor and Trippy Can Art
Varsity Sports-Branded Beers
This Craft Lager Celebrates Indiana University Athletics
Deftly Balanced Oktoberfest Lagers
This Lager Taps Into Traditional & Modern Brewing Techniques
Women-Supporting Ales
This American Pale Ale Supports Women In the Alcoholic Beverage Industry
Baseball Beer Branding
Philadelphia's Yards Brewing is Teaming Up With MLB Star Kyle Schwarber
Patiently Brewed Premium Lagers
This Beer Benefits From a 'Low and Slow' Fermentation Approach
Blueberry-Based Fruited Ales
The 'Berryful' Beer Puts Forth a Deliciously Tart Blueberry Flavor
Grape-Infused Beer Recipes
Stone Brewing Debuts a Beer Made with an Ingredient Called ‘Phantasm’
Grocery Store-Converted Breweries
A Collaborative Effort Joins to Create the Dassai Brewery
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Pale Fruit-Forward Beers
Adnams Brewery and Deya Launch the Gold Pale Ale Called 'Boat Trip'
Neighborhood-Inspired Kolsch Beers
These Beers Pay Tribute to San Diego's 'North Park' Area
Black Athlete-Celebrating Beers
This Hazy IPA Honors Women Athletes At Historically Black Colleges
Crisp Italian-Style Pilsners
The 'Fragile' Beer Guarantees An Easygoing Drinking Experience
Casino-Themed Beers
Jackpot Juice Hazy IPA Was Created with Mohegan Sun
Bold Personality-Packed Beers
White Castle & Evil Genius Beer Company Made 'Main Character Energy'
British Beer Voting Campaigns
The Brixton Brewery YES, WE CANS Campaign Encourages Ballot Casting
Flower-Infused Pale Ales
Yeastie Boys' Blokequet Encourages Men to Express Their Feelings
Sparkling Mead Cans
Hive Mind Sparkling Mead Marries Pioneering Techniques & Modern Tastes
Coastal Charity-Supporting Beers
This Light-Bodied Ale is Generating Funds For Coastal Causes
Quirkily Branded Beers
Eastern Brewing's 'Brand New Lager' is a Self-Explanatory Beverage
Jalapeno-Tinged IPAs
This Unique IPA Features a Jalapeno Tang Without Being Overly Spicy
Extra-Flavorful Artisan IPA Beers
These New Iron Hill Brewery IPAs Come in Three Varieties
Collaborative West Coast IPAs
The 'Steely Jam' IPA Was Brewed By Beachwood Brewing & Urban Roots
Northwest-Inspired Pale Ales
This Belgian Pale Ale Boasts a Dash Of Oregonian Hops
Irish Esports Circuits
Nativz Gaming and Rí-Rá Irish Lager Launch an Esports Collegiate Series
Brewery-Fresh Premium Lagers
This Unpasteurized Canned Lager Delivers a Clean and Crisp Flavor
Italian Ice-Inspired Beers
These Fruity Beers Are Inspired By 'Rita's Italian Ice' Products
Collaborative Chestnut Beers
This Brown Ale Aims to Spark a Revival In Chestnut-Based Brewing
Cancer Research-Supporting Beers
This Kolsch Beer Helps Raise Funds For Brain Cancer Research
Midwest-Celebrating Hazy IPAs
The 'Tundra Conundrum' IPA Uses An Experimental Hop Variety
Strawberry-Spiked Blonde Ales
This Beer Offers Strawberry Notes Balanced With Bready Character
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic