These cause marketing innovations range from data-donating refugee ads to charitable beer campaigns that aim to raise awareness about water conservation while helping to make fresh water available to those in the developing world.
In addition to a myriad of charitable business initiatives like UBER's UberPuppies promotion -- an initiative the delivered puppies to offices around North America in hopes of finding shelter dogs a home -- other standouts include social good innovations like Cambodia's 'Let’s Read!' campaign that makes education more accessible for those without the funds for books. The initiative centers around a digital library and provides underprivileged kids with ebooks that help to further their learning.
Additional cause marketing innovations include charitable craft beers and philanthropic photography platforms that encourage social media influencers to link their content with a local charity -- allowing for socially conscious and charitable posts.
39 Cause Marketing Innovations
From Data-Donating Refugee Ads to Charitable Beer Campaigns:
Jana Pijak — Jul 22, 2016 — Social Good
39
Charitable Micro-Homes
TaskRabbit's New Campaign Puts a Time Limit on the Construction of a Home
38
Celebrity Anti-Poaching Campaigns
Cara Delevingne Modeled Painted Photography for Animal Rights
37
Social Good Hotels
Every Facet of 'The Purpose Hotel' Supports Meaningful Causes in the World
36
Charitable Retail Installations
The Bombas & Gap Campaign Consists of a Good Deed-Powered Machine
35
Charitable Leftover Campaigns
The United Nations World Food Programme Ad Shows a Little is a Lot
34
Charitable Barefoot Campaigns
The TOMS #withoutshoes Donate Shoes for Each Posted Foot Picture
33
Wildlife-Benefiting Watches
The Oliwer Lion Timepiece Collection Benefits the LionAid Organization
32
Ugly Produce Campaigns
The Ugly Fruit & Veg Social Campaign Discourages Food Waste in America
31
Social Good Mobile Games
This Digital Game is Based on the Work of Doctors Without Borders
30
Disney Character Photo Campaigns
Disney's #ShareYourEars Campaign Supported a Charitable Cause
29
Crowdsourced Giving Platforms
The 'Giveafish' Project Allows Users to Buy Gifts for Those in Need
28
Socially Impactful Brand Agencies
Hijinx Strategies Focuses on Promoting Socially Good Campaigns
27
Philanthropic Pet Campaigns
Nutram's #BetterTogether Campaign Features Flixels of Dogs and Owners
26
Factory Fundraising Initiatives
Everlane's Black Friday Campaign Redirects Funds to Help Workers
25
Charitable Doll Collections
The cuddle + kind Collection Provides 10 Meals for Every Toy Sold
24
Charitable Back-to-School Supplies
The Whole Foods Market x PBS KIDS Campaign Benefits Young Minds
23
Charitable Craft Beers
The 'Two Fingers Brewing Co.' Uses Beer Profits to Fund Cancer Research
22
Charitable Fundraising Platforms
Generosity.com Lets You Raise Money For Charitable Causes
21
Touchless Donation Posters
Oxfam's Contactless Donation Stations Support NFC-Enabled Devices
20
Charitable Digital Libraries
This Campaign Seeks to Provide Books for Underprivileged Students
19
Charitable Dog Deliveries
The 'UberPuppies' Promotion Celebrates the Annual Puppy Bowl
18
Matchmaking Donor Campaigns
This Organ Donation Campaign Uses Tinder to Captivate Young Audiences
17
Data-Donating Refugee Campaigns
Three Sweden Lets Customers Donate Their Leftover Data to UNHCR
16
Malaria-Fighting Pop-Up Bars
Fever-Tree's Gin and Tonic Pop-Up Marks World Malaria Day
15
Humanitarian Video Game Festivals
The Games for Change Festival Links Gaming With Social Good
14
Philanthropic Photography Platforms
The Site Connects Charities & Socially Conscious Photographers
13
Charitable Soup Contests
Campbell’s Chunky Wants You to Create a Soup for a Good Cause
12
Recycled Clothing Campaigns
H&M's 'Comeback Clothes' Cleans Up Closets and Landfills
11
Streamlined School Supply Drives
Clorox's Charitable Drive Aims to Support School Supply Shopping
10
Online Hunger Campaigns
Hellofood's World Food Day Campaign Makes a Donation for Every Online Post
9
Animal-Protecting Condoms
PETA Worked to Combat Animal Hunting with a Facetious Line of Condoms
8
Charitable Sci-Fi Communities
Star Wars' 'Force for Change' Initiative Lets Fans Help The Needy
7
Charitable Photo Donations
Flickr's Pic Aid Lets Users Donate a Photo to Charity
6
Rainforest Protection Campaigns
Brother's Latest Initiative Aims to Safeguard 2000 Acres of Trees
5
Charitable Beer Campaigns
Stella Artois and Matt Damon Encourage People to Buy a Lady a Drink
4
Empowering Clothing Drives
The Bay Street Suit Challenge Promotes Economic Independence Of Women
3
Celebrity-Led Clean Water Campaigns
The #BeyGood Campaign Tackles Flint's Water Crisis
2
Charitable Cheese Packaging
The Primula Just Say Cheese Wrappers Raise Money for Make-A-Wish
1
Charitable Valentine's Day Promotions
This Campaign Helps Children Born with Facial Differences
Related Ideas
Food Waste Sneakers
Hellmann's Canada Launched 1352: Refreshed Sneakers with Food Waste Items
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Pop-Up Reverse Supermarkets
The Give Back Express Invites Shoppers to Buy and Donate Goods
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
Water-Scarce Product Concepts
The Drop Store Envisions Products from a World with Less Water
Comforting Ketchup Bottles
Heinz Created a Take-Anywhere Emotional Support Ketchup Bottle
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
AI-Created Natural Beers
AB InBev Launches an AI Beer Named 'Beck’s Autonomous'
Parenthood Beer Campaigns
Coors Light Celebrates Parents with 'Cheers to Parenthood' Campaign
Conversational Beer Bottles
Stella Artois' We're Not Really Strangers Promotion Fosters Connection
Low-Calorie Non-Alcoholic Brews
Partake Brewing's Alternative Brews Challenge Industry Norkms
Aluminum-Packaged Water Cans
Thinkerbell and the Laneway Festival's Founder Launch a Water Product
Anti-Burnout Beer Campaigns
Heineken Canada Encourages End of 'Hustle Culture'
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Soil Erosion Awareness Sandwich Ads
Hellmann's Aims to Save Sandwiches from Extinction
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Eco Storytelling Workwear Campaigns
Patagonia's We Can Get There From Here Tells is Inspiring
Adult Content-Themed Beers
Lauren Beers Debuts 'OnlyCans' to Promote Her Pub to Local Customers
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Canned Enhanced Water Drinks
ShineWater Transitions from Plastic Bottles to Aluminum Cans
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Carbon-Negative Soft Drinks
Tenzing Sets Itself Apart as a Soft Drink Brand with Carbon Labeling
Recycled Plastic Bottle Campaigns
Coca-Cola Promotes the Toss In, Take Out Initiative
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Giving Tuesday Campaigns
Lush Embraces Giving Tuesday with the Charity Pot and the #92 Shampoo Bar
Smart Bottle Openers
Wecheer's Smart Bottle Opener Tracks Valuable Insights in Real-Time
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Environmental Eating Campaigns
#KnorrDaretoTry Challenges Gen Z to "Eat for Good"
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Upcycled Tortilla Beers
Chica Mexicana is Made with Imperfect Tortillas to Fight Food Waste
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Charitable Fashion Initiatives
KACHOROVSKA is Collaborating with SavED to Benefit Ukraine
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Anti-Sexist Beer Campaigns
Miller Lite Launches ‘Bad $#!T to Good $#!T’ Ahead of Women’s Day
Reusable Packaging Initiatives
PepsiCo Has Announced a New Packaging Goal
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Climate-Friendly Powdered Beers
Dryest Beer Minimizes the Costs & Impact of Shipping Beer Globally
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
Hilarious Female-Supporting Beer Ads
The Beaver Water Campaign Aims to Empower Women
Housing Crisis Presentation Campaigns
IKEA Woks with Shelter to Create Four Real Life Roomsets
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Trans Kidney Health Ads
Africa Creative's Ad Sheds Light on Trans Community's Kidney Health Burden
Beer Brand-Supported Fashion Shows
Fashion Art Toronto Has Partnered with Kronenbourg 1664
Pizza-Focused Climate Campaigns
Pizza Futures Explores the Impact of Climate Change on Pizza
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative So Save the Forests
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Gen Z Mental Health Platforms
Batiste's Cause Marketing Platform Supports Gen Z Mental Health
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Celebrity-Fronted Non-Alcoholic Beer Commercials
Heineken Taps Paul Rudd for Its Super Bowl Ad
Gen Z Sustainability Initiatives
Puma's Voices of a RE:GENERATION is a Project with Changemakers
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Social Good Beer Initiatives
Miller Lite and J Balvin Team Up to Give Back to Latino Communities
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Insurance Brand Beers
Pet Insurance Company Fetch Created Fetch Pale Ale to Support a Non-Profit
Action-Oriented Mental Health Initiatives
TUNED IN To Mental Health Boosts Support & Curbs Stigma
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Orange Wine Campaigns
Nomadica's Skin Contact Campaign Shows the Fun, Sexy Side of Wine
AI-Powered Beverage Dispensers
Pubinno Smart Tap Provides Perfect Quality for Draft Beer Systems
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Carbon-Negative Beers
These Gipsy Hill Beers Have Received Carbon Negative Certifications
Changemaker Automotive Campaigns
The Ford Explorer Men's Only Edition Highlights Female Innovators
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
Complimentary Glassware Beer Campaigns
Birra Moretti Offers Collectible Glasses with Every Pack
Community-Driven Clothing Companies
'Bombas' Makes a Donation for Each Item Purchased
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Social Good Breakfast Promotions
Pancakes for a Purpose Benefits the Make-A-Wish Foundation
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Mental Health Beer Campaigns
BrewDog and #IAMWHOLE Have Partnered to Support Overall Health
Endangered Ice Cream Trucks
Climate Basecamp's Save the Flavors Brings Awareness to Climate Change
Show-Sponsoring Branding Partnerships
Coca-Cola, Henkel and Scott’s Sponsor Three Roku Originals
Pet Shelter-Supporting Beers
This American Lager Was Co-Launched By Pet Food Giant 'Purina'
Educational Charity Campaigns
'Learning Palooza' Empowers Communities through Education, Action
Socially Conscious Wine Producers
Lubanzi Wines Boasts a Range of Delicious Beverage Options
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Unpredictable Festive Ad Campaigns
The American Red Cross Launches the New Snowfall Campaign
Sustainable Media Initatives
BlueTriton and Teads Launch a New Digital Sustainability Initiative
Awareness-Raising Poverty Campaigns
Oxfam Australia Debuts a Platform Called 'Unaccept Inequality'
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Charitable Wine Campaigns
Starborough Partners with Oceana to Support Conservation Efforts
Charitable Whiskey Campaigns
Glengoyne is Offering Free Whiskey to Conservation Volunteers
Clean Water CSR Campaigns
The Give Water, Give Health Campaign Provides Clean Water for Thousands
Educational Water Campaigns
Suntory Boasts the Mizuiku-Education Program for Children
Meal Donation Food Products
O Organics 'Fight Hunger, Serve Hope' Initiative Helps Kids in Need
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Charitable Hygiene Supply Initiatives
Purse Project Collects Personal Care Goods for Those in Need
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Pre-Loved Clothing Markets
Charity Super.Mkt Will Take Over Fenwick's on Bond Street
Empowering Watermark Campaigns
The UNFPA's 'bodyright' Campaign Brings Awareness to Online Rights
Child-Focused Handwashing Ads
Lifebuoy Continues Global Handwashing Campaign, H for Handwashing
Period Poverty Initiatives
The Period Promise Campaign Makes Basic Hygiene Goods More Accessible
British Beer Voting Campaigns
The Brixton Brewery YES, WE CANS Campaign Encourages Ballot Casting
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Child Care CSR Foundations
'Dedication to Life' Offers Greater Quality of Life to Children in Need
Award-Winning Fundraising Platforms
Pledge is Utilized by Companies, Nonprofits, and Individuals
Coastal Charity-Supporting Beers
This Light-Bodied Ale is Generating Funds For Coastal Causes
Charitable Donation Features
Rokt Partners with Pledge to Promote Internal Charitable Giving
Collaborative Nonprofit Group Campaigns
The 'Little Labels, Big Impact' Campaign Raises Awareness
Children-Supporting Trust Initiatives
The Children who Trust Again Campaign Supports Abuse Victims
Breast Cancer Awareness Coffees
Blenz Coffee Hosted a Charitable Donation Campaign
Compassionate Dietary Choices Ads
DairyTruth.ca Launches #DairyFreeToronto Campaign
Cancer Research-Supporting Beers
This Kolsch Beer Helps Raise Funds For Brain Cancer Research
Charitable Esports Projects
Epic Foundation Launches the Esports for Good Initiative
Philanthropic Investment Banks
Builders Vision Helps Build a More Humane and Healthy Planet
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic