Alcohol is one of those products that will always sell itself, but the trick is to make sure your particular brand stands out in a sea of competitors and since tons of people are on Facebook, Twitter, Instagram or elsewhere online, fun beer social media campaigns are a great way to catch the eyes of a young audience.
A lot of the time, beer is branded to go hand-in-hand with fun social activities which comes naturally to social media because of the interactivity it enables. With Twitter alone, some of these examples show that doing something as following an account, using a specific hashtag or tweeting at another user can reward social media users with interesting things like money, knit sweaters or best of all, beer.
26 Social Media Beer Campaigns
From Social Media Drinking Games to Digital Detox Beer Campaigns:
Laura McQuarrie — Jun 13, 2014 — Marketing
26
Spontaneous Party Campaigns
Heineken's Social Media Twitter Campaign Makes Holiday Parties Better
25
Instagram-Like Beer Ads
The Shiner Bock Campaign Focuses on Fun Everyday Moments
24
Digital Detox Beer Campaigns
This Amstel App Rewards People Who Stay Away from Their Smartphones
23
Bribing Social Campaigns
This Newcastle Brown Ale Twitter Campaign Will Pay You $1 for Following
22
Intentionally Awful Ads
Newcastle Brown's Beer Ad Campaign Wants to Badly Photoshop You into an Ad
21
Immersive Beer Campaigns
Heineken's 'The Guest of Honor' Production is Designed to Go Viral
20
Beer-Gifting Apps
Budweiser's Buds for Buds App Lets You Send Out a Beer for Friends
19
Talking Beer Billboards
Shock Top Brewing Co. Made This Interactive Talking Beer Ad
18
Fan Photo Beer Commercials
This Miller Lite Commercial Uses Facebook and Twitter Images from Fans
17
Social Media Story Charts
The Amstel Light Facebook Life Infographic Provides a Timeline
16
Intoxication-Activated Social Apps
The LIVR App Only Works When the User is Under the Influece
15
Scannable Beer Labels
Digital IPA Offers a QR Code That Takes Drinkers to Brewing Instructions
14
Lottery Beer Taps
Carlsberg Turned Bar Taps into Controllers for an Interactive In-Pub Game
13
Socially Connected Drinks
Bottoms Up to the PromoJam Social Media Cocktail Handbook
12
Customer-Controlled Happy Hours
The Carlsberg HappyBeerTime Stint Revamps the Drinking Experience
11
Social Media-Incorporated Cups
The Budweiser Buddy Cup Sends a Friend Request with Every Cheers
10
Social Game Shows
Hobgoblin's the Wheel of Misfortune Mischievously Celebrates Halloween
9
Virtual Vodka Visuals
The Absolut Blank App Converts Your World into a Colorful Canvas
8
Social Media Suds
Buy a Round of Beer for Your Twitter Friends with Tweet-A-Beer
7
Social Media Tribute Beers
The BrewDog #Mashtag Beer was Created by Twitter and Facebook Users
6
Phone-Trapping Beer Glasses
The 'Offline Glass' Forces You to Choose Between Your Phone or Beer
5
Social Media Cab Services
Smirnoff Guardians Provides a Safe Ride Home
4
Headbanging Beer Campaigns
This Kingfisher Premium Promotion Rewarded Headbangers With Beer
3
Social Media Drinking Games
Sh*tFacedbook Brings Networking Straight to Your Liver
2
Smartphone-Displaying Cups
The 'Cell Phone Holder Party Cup' Displays Your Device While You Drink
1
Drink-Focused Location Apps
Share What You’re Drinking and Where With the Elixr App
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Hockey Fan-Targeted Beers
The Big Deal Brewing Original Golden Ale is Coming This Hockey Season
High Stakes Beer Ads
Coors Light and Miller Lite Announce First-Ever High Stakes Ad for the Game
Senior-Targeted Beers
Beck's 70+ is a Bitter Beer Exclusively for Mature Drinkers
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
Beer-Cooling Billboards
This Heineken Billboard Chills Beer with Solar Energy
Boomer Cannabis Campaigns
The 'I'm High Right Now' Campaign Promotes Cannabis Use Among Boomers
Gaming-Influenced Beer Fridges
Heineken 0.0 Presents the Gaming Fridge to Keep Things Cool
Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
AI-Created Natural Beers
AB InBev Launches an AI Beer Named 'Beck’s Autonomous'
Sunshine-Themed Beer Campaigns
Corona Canada Debuted the Sunbrew Sunshine Underground Tunnel
Zero Alcohol Functional Beer
The Sleeman Zero+ Boasts the Added Benefits of Electrolytes
Parenthood Beer Campaigns
Coors Light Celebrates Parents with 'Cheers to Parenthood' Campaign
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Molecular Beer Printers
Bar.on Created Beer in Seconds with Molecular-Level Flavor Compounds
Conversational Beer Bottles
Stella Artois' We're Not Really Strangers Promotion Fosters Connection
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Low-Calorie Non-Alcoholic Brews
Partake Brewing's Alternative Brews Challenge Industry Norkms
Collectible Beer Can Stickers
Whetstone Beer Can Labels Double as Unique Stickers
Anti-Burnout Beer Campaigns
Heineken Canada Encourages End of 'Hustle Culture'
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Drinker-Specific Sunscreens
Beavertown Brewery Made a Sun Care Product for Beer Drinkers
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Cooling Beer Cubes
The Beer Cubes Tray by Miller Lite Cools Beer Without Watering It Down
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Glitchy Beer Cans
Coors Light Created a Special-Edition Beer Can Based on a Viral Moment
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Non-Alcoholic Fruit Seltzers
The Boston Beer Company Unveils a New Non-Alcoholic Line
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Adult Content-Themed Beers
Lauren Beers Debuts 'OnlyCans' to Promote Her Pub to Local Customers
Groundhog-Themed Beer Campaigns
Samuel Adams is Sending Drinkers $50k Worth of Cold Snap
Feel-Good Beverage Campaigns
Swoon's Bestie Campaign Spotlights "Beverages That Love You Back"
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Rosé-Dispensing Billboards
Aldi's Billboard Serves Glasses of Wine at the Optimal Temperature
Co-Branded Beer Apparel
thisisneverthat and Budweiser Partner on a New Apparel Collection
Emotional Utility Beverages
These Canned Drinks Deliver Refreshment and a Euphoric Boost
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Ultrasonic At-Home Beer Dispensers
The Guinness MicroDraught 2.0 Elevates Beer Drinking
Dry January Beer Launches
Blue Moon Supports Dry-Back January with New Launch
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Cross-Country Beer Trains
The Coors Light Chill Train Invites Passengers Aboard with CGI
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Soccer Soda Brand Campaigns
This Coca-Cola World Cup Marketing Campaign is Launching Now
Branded Electric Vehicle Beers
The Tesla CyberBeer is Limited-Edition and Elegantly Packaged
Fun-Focused Festival Phones
The Brahma Phone is a Pared-Back Device for a Worry-Free Experience
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Adaptogenic Alcohol-Free Lagers
This Alcohol-Free Craft Beer is Brewed with Functional Mushrooms
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Asian Cuisine-Themed Beers
Cobra Beer's New Can Design Celebrates Asian Culture and Cuisine
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Anti-Sexist Beer Campaigns
Miller Lite Launches ‘Bad $#!T to Good $#!T’ Ahead of Women’s Day
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Plastic-Free Alcohol Packaging
The Aldi Recyclable Alcohol Packaging Reduces Plastic Waste
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Fruity RTD Wine Spritz Cans
Social Lite Takes a Sip into Canned Wine with New Wine Spritz
Climate-Friendly Powdered Beers
Dryest Beer Minimizes the Costs & Impact of Shipping Beer Globally
Hilarious Female-Supporting Beer Ads
The Beaver Water Campaign Aims to Empower Women
Downloadable Game Beer Ads
The Stella 'Beer, Au Naturel’ Ad is Playable on The Sims
On-Demand Bubbly Water Campaigns
"Press for Bubly" Keeps Non-Drinkers Committed to Dry January
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Beer Brand-Supported Fashion Shows
Fashion Art Toronto Has Partnered with Kronenbourg 1664
Beer-Filled Bath Spas
WeWantMore Designs the Bath & Barley Beer Spa in Brussels
Sunset Beer Campaigns
Corona's Sunset O’Clock Campaign Creatively Uses Time Stamps as Rewards
Non-Alcoholic Cocktail Campaigns
The Everleaf 'Try January' Campaign Will Offer Free Drinks
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Summer Beer Excuse Generators
Samuel Adams Launches 'I Can't' Can to Help Escape Unwanted Plans
Boozy Backyard Games
Beer Darts is an Engaging Spin on Traditional Backyard Games
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Gamer Enhancement Drinks
Sly Offers Gamers the Benefits They Need to Keep Playing
Celebrity-Fronted Non-Alcoholic Beer Commercials
Heineken Taps Paul Rudd for Its Super Bowl Ad
AI-Inspired Beer Ads
Sharp is Promoting Its First Hazy IPA, Solar Wave, with "ChatIPA"
Self-Service Beer Taprooms
This Interactive Taproom Invites Guests to Peruse & Pour Their Own Beer
Curated Digital Alcohol Brochures
'Haus' Augments its Bottles with Curated Recipes and Playlists
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
Lighthearted Dry January Campaigns
Ceder's 'January, It’s Anything But Dry' Campaign is Carefree
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Action-Oriented Mental Health Initiatives
TUNED IN To Mental Health Boosts Support & Curbs Stigma
Social Good Beer Initiatives
Miller Lite and J Balvin Team Up to Give Back to Latino Communities
Non-Alcoholic Discovery Apps
The NA Drink Locator App Maps Alcohol-Free Options
Easy-Drinking American Lagers
The 'Sloop Premium' Beer is Designed For Casual Summertime Sipping
Winter-Ready Bright Tonal Streetwear
Huffer Works Together with Steinlager on a Limited Collection
Responsible Drinking Campaigns
The Irish Goodbye Program from The Quiet Man Offers Free Rides Home
Alcohol-Free Crypto Beers
BRULO's Bitcoin Beer Brings Awareness to Cryptocurrency
Outdoor-Ready Beer Merchandise
Keystone Light and Realtree Debut a New Camo Collection
Alcohol-Free Lemongrass Lagers
Ticket's Alcohol-Free Lager Has a Flavorful, Functional Ingredient
Sporty Solo Travel Platforms
SurfYogaBeer is a New York City-based Active & Social Travel Company
Crisp Cannabis Lagers
The 'Mollo 10' Cannabis Beer Offers a Hangover-Free High
Bartender Collaboration Apps
Drinktank is Changing the Way Brands and Bartenders Collaborate
Insurance Brand Beers
Pet Insurance Company Fetch Created Fetch Pale Ale to Support a Non-Profit
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Iranian Women-Supporting Lagers
This Craft Lager Pays Tribute to Iranian Women's Fight For Freedom
AI-Powered Beverage Dispensers
Pubinno Smart Tap Provides Perfect Quality for Draft Beer Systems
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
Complimentary Glassware Beer Campaigns
Birra Moretti Offers Collectible Glasses with Every Pack
Unabashedly All-American Lagers
This Lager Pays Tribute to Great American Craft Brewing Traditions
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Low-ABV Spirits Campaigns
Crossip's Defy January Campaign Spotlights Low-Alcohol Drinks
Sushi Beer Pairings
Asahi Super Dry Offers the Perfect Pairing on National Sushi Day and Beyond
Beer-Branded Basketball Experiences
Coors Light Launches Draught Draft with a Raptors Experience
Tech-Themed Craft Beers
Nothing Unveils Its Latest 5.1% Craft Beer
At-Home Cocktail Campaigns
Gordon's Many Evenings In Campaign Spotlights At-Home Drinking
Esports Beer Sponsorships
100 Thieves Renews its Partnership with Beer Brand Heineken
Mental Health Beer Campaigns
BrewDog and #IAMWHOLE Have Partnered to Support Overall Health
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Football-Themed Beers
Bud Light's Kickoff Beers Capture the Excitement of a New NFL Season
Fruity Non-Alcoholic Beers
Labatt Blue Light Non-Alc Strawberry Acai Stands Out with Fresh Flavors
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Brewery-Backed Dog Merchandise
BrewDog Launches a Dog Collection for International Dog Day
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Collaborative Alcohol-Free Brands
Powell Brewery Taps Downlow for a New Non-Alcoholic Beer Brand
Pet Disaster Plan Campaigns
Anheuser-Busch Launches New Ad for National Preparedness Month
Inflight Non-Alcoholic Beers
Athletic Brewing Company & JetBlue are Serving Non-Alcoholic Beer
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Alcohol-Free Soft Drinks
ZAG Drinks' Social Softs are Designed for Adult Drinking Occasions
Spooky Beer Challenges
For Halloween, Samuel Adams is Tapping into the Fear of an Empty Beer Glass
Uplifting Mental Health Campaigns
Samaritans is Challenging "Blue Monday" with "Brew Monday"
Cheeky Splitting-the-Bill Campaigns
Stella Artois Launches the Vamos Marcar Campaign
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Beer-Branded Cash Giveaways
Molson Coors’ Santa Gives $10k to Get a Gift You Actually Want
Experimental Artisan Beers
These New Carlsberg Beers Come in Three Varieties
Pizza-Themed Beer Promotions
This Old Golden Hen Promotion Offers Wood-Fired Pizza Ovens
British Beer Voting Campaigns
The Brixton Brewery YES, WE CANS Campaign Encourages Ballot Casting
Light American Canned Beers
The American Rebel Brand Expands into the Beer Industry
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Quirkily Branded Beers
Eastern Brewing's 'Brand New Lager' is a Self-Explanatory Beverage
Spooky Cider Campaigns
This Brothers Cider Campaign Celebrates the Halloween Season
Trailer-Making Life Apps
Moments Helps Users Live in the Moment and Relive the Event the Next Day
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic