The August 2018 sports trends spread themselves across a wide range of athletic gear, apparel, technology and more. The overall objective of these progressive products and services is to enable a better athletic experience in all sorts of environments.
An example of this includes the KYOMA yoga mat -- offering a unique approach of blending educational sensibilities with a functional product. The mat is completed with graphics that show 59 different exercise positions with a 'Kamasutra' iteration of the mat with partnered positions. Additionally, the yoga mats are also sustainable as a bonus.
Another example is the Spikebuoy set designed to bring the game of Spikeball to the water. The game meets an aquatic iteration that can be played on a floating net in any body of water.
Top 60 Sports Trends in August
60
Compact 3D-Printed Jetpacks
The CUDA Jetpack Pushes Users Forward Underwater
59
Back Pain Relief Products
The Plexus Wheel+ is a Tool for Convenient At-Home Massages
58
Multifunctional Protein Shaker Bottles
The Reflex Bottle Boasts Efficient Intake & Convenient Use
57
Practice-Guiding Yoga Mats
The 'KYOMA' Yoga Mat is Covered in Instructional Info
56
Lifeproof Travel Duffles
The OtterBox Yampa Series Offers Multiple Waterproof Duffle Bags
55
Lifelike Fighter Sculptures
Edgar Askelovic Created a Conor McGregor Sculpture for His Birthday
54
High Altitude Pop-Up Shops
The North Face Offers a Revived Line of Professional Rock Climbing Gear
53
Gym Equipment Backpacks
The Pakama Lifestyle Backpack Provides Consumers with a Gym On-the-Go
52
Custom Workout Subscription Boxes
The Lolë Box is Personalized and Prepared for Any Activity
51
Aquatic Ball Games
The New Spikebuoy Game Set Brings the Spikeball Sport to the Water
50
Handsfree Athlete Shoe Lights
The Night Tech Gear Night Runner Lights Affix onto Footwear
49
Functional Bike Gear Bags
Tailfin's AeroPack is Durable, Lightweight and Super Stable
48
Trail-Ready Sneaker Boots
The Adidas Terrex Free Hiker Has a GORE-TEX 3D Waterproof Lining
47
90s Street Culture-Inspired Collections
SSUR's 2018 Capsule Boasts Nostalgic Street Chic Clothing
46
Skateboarding Game Apps
Skate Icon Nyjah Huston Launched His First Skateboarding Video Game
45
Incredibly Versatile Athletic Essentials
Wardrobe.NYC is Launched to Boycott Fast Fashion Methods
44
Skate Culture-Inspired Tees
Marino Infantry Drops a Modest Graphic Collection for Summer 2018
43
Supportive Body Conditioning Devices
The R3BAR AlphaPro is Portable and Focused on Performance
42
Antimicrobial Activewear Bras
Ruby Ribbon's Sport Demiette Offers Comfortable, Wire-Free Support
41
Portable Plyometric Workout Equipment
The Escape Fitness USA RISER Platform is Multifunctional
40
Designer Beach Games
The New Frescobol Carioca Beach Bat Set is a Modern Twist on a Classic Game
39
Soccer-Optimizing Wearables
The 'T-Goal' Tracks Performance to Help Players Train Better
38
Buoyant Adventure Parks
The Jungle Float is an Exciting and Fully Functional Waterborne Jungle Gym
37
Half-Sized Rooftop Basketball Courts
Tokyo's Hoop/City is a Compact Urban Basketball Court
36
Reimagined Sporty Heritage Collections
The Upcoming Fila Collection Has a Strong Retro Aesthetic
35
Super Active Childcare Centers
Hibinosekkei Creates a Dynamic & Playful Environment for Youngsters
34
Colorful Inclusive Activewear Collections
Joe Fresh Boasts Empowerment with an Extended Capsule
33
Attack-Focused Soccer Shoes
The Nike PhantomVSN is Focused on Internal Comfort for Players
32
Mini Athletic Earplug Headphones
'SnugPhones' Stay Hidden in Your Ear Canal During Use
31
Versatile Ski Cabins
The American Alpine Lodges are Minimal Yet Comfortable Mountain Retreats
30
Limited-Edition Automaker Surfboards
The Limited-Edition Tesla Surfboards Sold Out Instantly
29
Sleek Street Basketball Footwear
The adidas EQT Bask ADV Comes in a Striking Color Combination
28
Stylish Animal Print Runners
Stella McCartney Boasts an Ultra-Chic Version of adidas' Ultra Boost
27
Workstation Workout Seats
The LifeSpan Fitness Under Desk Bike Enables Work Day Workouts
26
Celebratory Street Culture Exhibitions
Das Days Offers an Open Platform for Creatives & Skaters
25
Affordable Athletic Mystery Packs
Beyond Yoga Offers Consumers a Two-Item Yoga Box
24
Specialized Gym-Ready Wearables
The PUSH 'NEXUS' Tracks Reps, Work-to-Rest Ratio and More
23
Greyscale Sports Collections
adidas and Numbers Edition's Skateboarding Apparel is Sleek & Low-Key
22
Multifaceted Intensive Fitness Studios
Toronto's BodyLove Inc. Provides Amazing Full-Body Workouts
21
Collaborative Sportswear Capsules
Heineken and Kappa Created a Six-Piece #Heineken100 Capsule
20
Sustainable Stadium Illustrations
McCulloch Boasts Twelve Concepts of Eco-Conscious Design
19
Cortisol-Tracking Wearables
Scientists Have Developed a Way to Better Track Cortisol Through Sweat
18
Plastic-Made Soccer Jerseys
adidas Introduced the Juventus Jersey Constructed from Parley Plastic
17
Artistically Reworked Sportswear
Bristol Studio's SS19 Designs Blend Art and Sport
16
Carbon Fiber-Infused Activewear
The Iron Ocean 'CARFIBEX' Base Layer is Lightweight and Tactical
15
Female-Centric Skateboarding Sneakers
Adidas Launches Pastel-Colored Women’s Skateboarding Shoes
14
France-Celebrating Sneakers
The Shoe Surgeon and Nike Dropped a Three-Toned Air Jordan I Tiempo
13
Striking Tonal Soccer Shoes
adidas' Predator Accelerator 'Street' Shoes Boast an Electric Color
12
Football-Inspired Casualwear
clothsurgeon's Past Present FC Collection is World Cup-Influenced
11
Sports-Branded Video Game Contests
Nike is Gifting Those Who Complete NBA 2K18’s 'Road to 99'
10
Celebratory Athlete Sneaker Packs
Julien Pagès and Mathias Prognon Drop the Honoring KM Pack
9
Tennis Tournament Pop-Ups
This Wimbledon Pop-Up with Pimm's Allows Attendees to View Matches
8
Biometric Baseball Tickets
The MLB Will Now Be Integrating Biometric Tickets in Various Stadiums
7
Earthy Skate Capsules
Vans Works With Dakota Roche on a New Vans BMX 'For The Search' Collection
6
Vibrant Knitted Sneakers
The Air Jordan 1 Sneakers Got a 'Shattered Backboard' Makeover
5
Athlete-Inspired Unisex Sportswear
Victoria Beckham's New Reebok Collection Draws a 90s Influence
4
Race-Inspired Recipes
Nerderburg Wine Estate is Releasing a Recipe for Every Tour de France Region
3
Exercise Data-Enhancing Platforms
'Fithaxx' Helps Athletes Take Control of Their Data
2
Multi-Stream Music Platforms
JD Sports Launched JD-X as a 24-Hour Music-Streaming Platform
1
Ski Company Rebranding Initiatives
Daniel Lindqvist Boasts Nordica's Identity with a Sleek Design
Related Ideas
Sportswear Innovation Summits
On Unveiled Its Run On Clouds Brand Identity in Paris
Mind-Activating Performance Sneakers
Nike Mind 001 And 002 Stimulate Feet To Sharpen Focus
Athletic Recovery Wearables
Oura Ring 5 Athletes Kane and Rice Have Became Brand Ambassadors
Memory-Shaped Denim Collections
Yoga Jeans Launched Its Advanced Fall-Winter 2025 Line
Watercolor-Inspired Activewear Garments
The Patagonia Moon Tripper Pattern Has a Funky Flow
Anime Sports Apparel
My Hero Academia x NBA Capsule Merges Anime Fandom with Basketball Culture
Elevated Fall Tennis Fashion
The Y-3 FW25 Tennis Campaign Blends Performance with Bold Design
Active Gaming Controller Mats
The GAMR Active Gaming Play Pad Works with Many Platforms
Recycled Textile Soccer Kits
Nike's 2026 World Cup Kits are Made from 100% Recycled Textiles
AI-Driven Sports Training Systems
LUMISTAR Presented TERO for Tennis & CARRY for Basketball at CES
High-Performance Athletic Fashion Capsules
Balenciaga Debuts the TechWear Wellness Collection
AI Multi-Sport Training Robots
Pongbot Launched Its AURA AI Training Robot
Football Capsule Collections
The adidas Originals x BAPE Football Collection Drops for World Cup
Immersive XR Board Games
SPORTRACK is Powered by AI and Physical Learning
Retro Sports Capsules
The Nahmias Marty Supreme Collection Brings Athletic Nostalgia to Streetwear
Athlete-Developed Performance Golf Capsules
Oakley Taps JR Smith to Promote Its Fusion Collection
Football Fashion Capsule
TOGA x Umbro Capsule Blends Tailoring with Performance Sportswear
Nautical-Inspired Sporty Swimwear Capsules
Knix Has Introduced Its Sporty Swim Collection
Performance-Driven Tennis Racquets
Mizuno Introduces AcroSpeed 100 & AcroStrike 98
Soccer-Inspired Apparel
AMIRI Tournament Collection Includes Jerseys, Shorts, and Accessories
Wellness Athletic Campaigns
On Running's 'Soft Wins' Campaign Emphasizes Mental Performance
National Team Kit Collections
Nike Unveils 2026 U.S. Soccer Kits
Competitive Reformer Pilates Events
Studio Pilates International Boasts the Pilates Games
Event-Ready Travel Kits
UGREEN Bundles Tracking and Charging Tools for Sports Fans
Football Lifestyle Collections
The adidas Originals x BAPE® Set Celebrates the FIFA World Cup 2026
AI-Driven Golf Wearables
Arccos Air Tracks a Player's Golf Game to Deliver Personalized Insights
Radiant Post-Exercise Campaigns
ASICS' Get The Glow Highlights the Beauty Benefits of Movement
AI-Enhanced Sports Clubs
IBM's AI Sports Club Transforms Physical Game into Data-Driven Broadcasts
Gamer-Branded Pickleball Sets
Razer and JOOLA Released a World-First Gaming-Pickleball Crossover
Ultra-Chic Sporty Fashion Outfits
AKIRA's Game Day Outfits and Courtside Looks are to Die For
Festive Athletic Editions
The Lululemon Lunar New Year 2026 Drops Three Lines for Celebration
Performance Tracking Sport Watches
PickleWatch Delivers Match Analytics & Real-Time Play Insights
Hot Yoga Hydration Technology
Nix Biosensors Integrates Its Biosensor into Modo Yoga Classes
Technical Apparel Capsule
Mizuno for Margaret Howell Spring Summer 2026 Refines Performance Basics
High-Performance Athletic Footwear Accessories
Balega Debuts the Feel the Difference Campaign
Iconic Women-Inspired Fashion Capsules
Yoga Jeans Presents the MUSE Spring/Summer 2026 Collection
B2B-Focused Health Insight Platforms
Spike Technologies Debuts Spike Health Insights
Mindful Performance Pop-Ups
lululemon Studio Yet. Brings Intention to Strength and Movement
Performance-Ready Technical Fashion
Goldwin 0 Introduces its Latest SS25 Performance Range
Innovative Lightweight Activewear Brands
Elite Eleven Debuts the Performance-Driven & Stylish LUNA
Retro Tennis Culture-Inspired Tracksuits
BOAST Calls Attention to the Tipped Warm-Up Jacket & Pant
Style-Minded Workout Equipment
The Nike Strength VOLT Collection Support Training Performance
Mobile-First Athlete Training Platforms
Ember Sports' Tech Trains Baseball & Softball Players
Consolidated Sports Innovation Engines
Nike is Focusing Its Innovation Efforts Across Its Brands
AI-Driven Sports Startups
IBM Launches Its Sports Tech Startup Challenge
Art-Tech Zine Collaborations
twentynine zine Turns AI Nostalgia to Art Using Yoga 9i Aura Edition
80s-Inspired Bag Campaigns
BÉIS-ERCISE Spotlights a Bright New Color in BÉIS' Sport Collection
Temperature-Regulating Sports Bras
Thirdlove's TempSync Active Supports Daily Activity & Movement
Slick High-Performance Technical Apparel
Outdoor Research Calls Attention to Its Fall 2026 Capsule
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Outdoor Lifestyle-Focused Gear Capsules
REI Co-Op Unveils Its Spring 2026 Line of Gear and Apparel
Sport-Infused Shoe Capsules
June Ambrose x Naturalizer Fuses Fashion Aesthetics & Athletic Codes
AI-Assisted Pricing Systems
Academy Sports + Outdoors Launches Its Dynamic Pricing Feature
Exclusive Songstress-Backed Jerseys
Becky G x Grassroots Football Present a Limited-Edition Kit
Fashion-Driven Performance Sneakers
ASICS and FP Movement Partnered for Two Performance Shoes
Sports-Focused Smart Classes
Innovative Eyewear Debuts the Reebok Powered by Lucyd Smart Eyewear
Irish Holiday-Themed Sportswear
Umbro Celebrated St. Patrick's Day with the 17-3 Capsule
Comprehensive Wellness-Celebrating Initatives
Live Love Spa Marks National Wellness Month
Hiking-Ready Summer Apparel Lineups
BlackStrap Boasts the Spring/Summer 2026 Collection
Soccer-Themed Cooling Device Campaigns
Aecooly Spotlights Two Portable Cooling Devices
Football-Inspired Streetwear
Worldwide Game Capsule Reworks National Team Jerseys Through KSUBI
Aquatic Fitness-Focused Innovations
Hydrorevolution is Dominating the Aquatic Fitness Space
Auto-Inspired Athletic Lines
Dodge and Under Armour Debut a High-Octane Collaborative Collection
Collaborative Outdoor Towels
These Towels Offer Lightweight Design For Versatile Outdoor Use
Women's Studio Activewear Drops
NikeSKIMS Launched Its Studio Stretch for Studio and Everyday Wear
Musical Wellbeing Campaigns
ASICS Launches the ‘Move Your Body, Move Your Mind’ Campaign
Redefining Modern Wellness Campaigns
Beyond Yoga Introduced 'Beyond Seek' Featuring Issa Rae
Science-Backed Youth Sports Programs
Sportball Systems Inc. is Expanding to India
New Year Activewear Ranges
The H&M Move SculptMove Collection Embraces New Year Changes
Artisan-Dyed Activewear Ranges
The Reigning Champ 2026 Kyoto Black Collection is Limited-Edition
Sportstyle Apparel Capsule
Mizuno Sportstyle Announces Its Inaugural SS26 Apparel Line
Technical Running Apparel Collections
Ciele Athletics Calls Attention to Its Icon Collection
Compact Purpose-Built Gym Bags
WaterField Designs Debuts the New Purpose-Built Flex Lite Gym Bag
Unique Leather Accessory Designs
Louis Vuitton Debuts the 'Monogram Sports Collection'
AI Sports Platforms
Machina Sports Turns Real-Time Sports Data Into Engaging Fan Experiences
Female Athlete Wellness Programs
Muse Capital Launched Its Optima Program for Sports Performance
Sport Performance Insoles
Superfeet Launched Its Cleat, Court, and Sport Performance Insoles
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
Pickleball-Focused Exclusive Footwear Partnerships
Mizuno Joins Forces with EmpowHer Pickleball
Heated Pilates-Inspired Class Formats
YogaSix Debuts the Y6 Core for International Yoga Day
Performance-Led Streetwear
AAPE SS26 Gym Collection Introduces Technical Fitness Apparel Line
Striking Baseball Capsules
Under Armour Unveiled its 'King of Diamonds Baseball Collection'
Ripple Swim Capsules
The Speedo x BEAMS Capsule Returns for Just in Time for Summer
Incentive-Based Athletic Challenges
Gains App Blends Sport, Social & Monetary Incentives
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Competitive Swimwear Partnerships
arena Extended Its USA Swimming Partnership Through 2028
Holiday-Theme Footwear Capsules
Footwear Brand AUTRY Uses AI to Generate its Holiday Campaign
Personalized Telehealth Service Platforms
Enhanced Reports Success of the Inaugural Enhanced Games
Cultural-Influence Fashion Capsules
Denim Tears Presents its 5th Quarter Collection
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Football Series Capsules
Balenciaga's Football Series Adapts American-Football Elements to Fashion
Fitness Instructor-Inspired Sports Capsules
PUMA and Alex Toussaint Dropped 'Effortlessly Cool'
Sportwear Core Lines
The No Fear Sport Basics Line Introduces Everyday Athletic Essentials
Performance Tracking Platforms
Umbrella Sports AI Consolidates Golf Performance Data Into 1 Place
Collab Golf Culture Capsules
Hypegolf Japan Anchors a Three-Brand Apparel Collaboration
Holistic Sports Equipment Partnerships
Moon World Resorts Taps Technogym for Its Business
Sporty Heritage Leisurewear
’47 x Sporty & Rich New York Yankees Boasts Classic Minimalism
Trail Running Capsules
Mental Athletic × Salomon Launch Driftform Collection of Performance Design
Sport Heritage Capsules
The Kappa Authentic SS26 Blends Football Roots with Streetwear
Athletic Sweat-Tracking Wearables
The Hydrosense AI Sweat Sensor Monitors Hydration in Real Time
Sports-Specific AI Coach Systems
Mibro Relies on Technology for Performance Advancement
Hybrid Athletic Events
Life Time Announced the Introduction of a New Athletic Event — the LT Games
Orange Sports Ball Merch
The Marty Supreme Sports Balls by A24 Expand the Film’s Merchandise
Hydration-Focused Pickleball Partnerships
Waterdrop Filter Sponsors Major League Pickleball
Luxury-Driven All-White On-Court Collections
New Balance and Miu Miu Extend Collab with Coco Gauff
Body Awareness-Focused Training Expansions
AARMY Expands Its Offerings with Yoga and Pilates
Mass-Market Functional Fitness
TRX Expands Functional Fitness into Mass Retail
Progress-Focused Fitness Partnerships
lululemon and The Athletic Clubs Boost the Yet Philosophy
Organic Cotton Streetwear
The Natura Collection Channels Downtime Through Natural-Dyed Loungewear
Performance-Driven Pickleball Paddle Designs
JOOLA Debuts a New Line of Pickleball Equipment
Interactive Fitness Competition Activations
HYROX Partners with the Legendz Social Sportsbook
Health-Focused Sports Activations
Raisin Bran Brings Gut Health to Major League Pickleball
Strategic Athletic Club Branding
Club Athletic Harbours Ambitious Plans for National Expansion
Extreme Product Tests
Columbia Sportswear's Balloon Product Test Doused Volunteers in Water
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Intelligent Fitness Companions
WiseMat Enhances Yoga Practice With Real-Time AI Feedback
Consumer Brand Launches
Labor Smart Announced Culturally-Driven Product Collaborations
Pro-Grade Fitness Apparel
The New Gymshark ONYX Apparel Includes Technical Styles for All
Co-Branded Pilot Basketball Programs
Shoot 360 and LA Fitness are Enhancing Basketball Courts
Gamified Fitness Platforms
uRace Motivates Athletes With Gamified Challenges & Global Competition
Game-Changing Sports Fan Experiences
Telstra Touch and Track Technology Debuts at Marvel Stadium
Technical Sports Capsules
The White Mountaineering Umbro Capsule Returns for a Third Joint Drop
Gender Gap-Addressing Basketball Initiatives
Shoot 360 Hosted HER Month in March
British Autumn Campaigns
Burberry Debuted Its Soccer-Themed 'A Good Sport' Collection for Fall
Women-Focused Optimisation Era Studies
KIC Releases Surprising Survey Data About the Industry
Fitness Wellness Apps
AirJump Turns Social Media Breaks Into Quick Workouts And Movement
Technical Swimwear Ranges
The Reebok Summer 2026 Men’s Swim Collection is Performance-Driven
Technical Sportswear Capsule
The UACTP x Nike Collection Combines Utility with Layered Silhouettes
Wellness-Focused Performance Events
BODYWELLE Collaborates with Sunset Padel for a Special Event
Youth Sport Programming Schedules
TAC Sports' Planned Activities Run from September to December
Points-Powered Sports Travel
point.me Helps Fans Use Rewards for World Cup Travel and Tickets
Comprehensive Adaptive Sport Programs
Active Project is a Digital Platform for Adaptive Sports
Sports Community Platforms
Sports Social Connects Athletes And Gamers Through Local Events
Redesigned Tennis Balls
Penn Marathon+ Seeks to Improve Durability and Visibility
Multi-Continent Competitive Fitness Event
Fitstop Debuts the Global Games
Collaborative Sporty Timeless Fashion
Mammut and Hiking Patrol Join on a Capsule for Ss26
Football Star Capsule
Tru Kolors X AE Capsule Delivers Cozy Casual Pieces Inspired by Athleticism
Scientifically Informed Yoga Series
LES MILLS YOGA Capitalizes on a $6.3 Trillion Wellness Market
Rule-Free Sports Tables
Ping Pong Park by Exercice Turns Gameplay into Open-Ended Play
Court Pattern Rugs
The Grand Open Rug Collection Reimagines Tennis Courts as Hand-Loomed Wool Rugs