AR sneaker products, experiences and tools are changing the way people shop for shoes, allowing for people to simply admire a new sneaker style on their feet, get properly sized so that they can order the right fit or participate in a virtual unboxing experience. Since it can be incredibly tricky to order the most comfortable fitting style online, these augmented reality innovations are disrupting the way people make purchases online and in-store.
Thanks to the effortless way that augmented reality content can be accessed through a mobile device, most experiences do not need to be tied to a physical location. However, sneakerheads will be blown away by the custom footwear experience that's offered with the in-store Nike Makers Experience, which leverages not just augmented reality but also object tracking and projection technology.
10 AR Sneaker Innovations
From Augmented Reality Sneakers to Digital Unboxing Experiences:
Laura McQuarrie — Jul 5, 2019 — Fashion
10
Social Media Sneaker Try-Ons
adidas' Ultraboost 19 Style Can Be Previewed in AR on Snapchat
9
In-Store Sneaker Creators
The 'Nike Makers Experience' Lets Consumers Create One-of-a-Kind Shoes
8
Shoe Size-Correcting Apps
The Nike Fit App Uses AR and AI to Pair Users with the Perfect Shoes
7
AR Unboxing Experiences
adidas' Deerupt Sneaker Can Be Discovered Online with a Virtual Reveal
6
AR Sneaker Teases
Nike is Using AR to Showcase the New Air Jordan 11 Concord
5
AR Luxury Sneaker Apps
Gucci's App Now Lets Users Virtually Try on the Latest Sneaker Styles
4
Augmented Reality Sneakers
The Monte Z High-Tech Sneakers Have a Design That Comes to Life in AR
3
AR Shoe Try-On Apps
Wannaby's 'Wanna Kicks' Puts Sneakers on Feet with Augmented Reality
2
QR Code Sneakers
Puma's LQD Cell Origin AR Can Be Scanned to Reveal Augmented Reality Filters
1
Digital Unboxing Experiences
Foot Locker's Snapchat Unboxing Lens Helps Fans Discover New Shoes
Related Ideas
Social Media-Inspired Marketing Techniques
Three Creatives Collaborated on an adidas Ad Campaign
Immersive VR Experiences
Trend Hunter Talks to MetaVRse CEO Alan Smithson About the Future of VR
Sneaker Stencil Kits
The Nike Gakou Flyknit Allows for Complete At-Home Customization
Social Media Sneaker Try-Ons
adidas' Ultraboost 19 Style Can Be Previewed in AR on Snapchat
Disguised Shoebox Strongboxes
The 'Mandem Safe' Protects Valuables While Looking Like a Nike Box
Patch-Accented Training Shoes
Nike's Metcon 4 XD Shoes Get a Militaristic Patch Re-Construction
Chromatic LED Sneakers
The Electric Styles LED High-Top Shoes Feature Illuminated Soles
In-Store Sneaker Creators
The 'Nike Makers Experience' Lets Consumers Create One-of-a-Kind Shoes
Customizable Bubble-Like Sneakers
Heron Preston Launches a Hybrid Air-Wrapped Air Max 95 and 720
Seasonless Metallic Sandals
Nike's New 'Benassi Slides' Feature a Metallic White Colorway
VR Sneaker Galleries
Six Hundred Four Launched an Experience That Fuses eCommerce and VR
Rehabilitation-Centric Walking Devices
Moterum's iStride Gait Ensures Survivors are Independent
Secretive Sneaker Pop-Ups
Nike and Foot Locker are Partnering on a Pop-Up "Sneakeasy"
TV Series-Inspired Sneakers
Game of Thrones and adidas Made a House Targaryen Dragons UltraBOOST
Melancholic 90s Nostalgia Sneakers
The New Balance x J. Crew 1400 Sneakers Come in Two Colors
Luxurious Monogram Chunky Sneakers
Louis Vuitton's Run Away Pulse Sneaker is Stealthy and Bulky
Ultra-Exclusive Sporty Sneaker Drops
The adidas UltraBOOST Shoe is Available for Only a Week
Electric Static Ball Caps
This Line of Mitchell & Ness Uses Faux Suede and Static-Like Materials
Computer Brand-Inspired Sneakers
The Concepts x Mephisto 'CCM-96' Sneakers Pay Homage to Apple
Premium Textured Comfy Sneakers
Nike Adorns Its Air Force 1 Model in a Vibrant Textile Colorway
AR Diamond Ring Try-Ons
Helzberg Diamonds is Introducing a Next-Gen Diamond-Buying Experience
Authenticated Sneaker Tags
The 'Legit Tag' Protects Consumers from Counterfeit Products
Boisterous Sportswear Patches
These Colorful Patches are Part of Nike's Back-to-School Collection
Youthful Gummy Sneakers
adidas' Harden Vol 2 Sneakers are Available in Sizes for Kids
Gamified AR Makeup Apps
The 'Wow How' App Uses Gaming Tech to Teach Consumers Application Tricks
Unconventionally Retro Menswear Editorials
Vrinda Jelinek Recently Lensed a Unique Photo Series
AR Unboxing Experiences
adidas' Deerupt Sneaker Can Be Discovered Online with a Virtual Reveal
Crystal-Encrusted Sneakers
Nike and Swarovski's Air Max 97 Features a Shimmering Skin
Anime-Themed Phone Chargers
The Pikachu Phone Charger is an Adorable and Practical Accessory
Travel-Directed Sportswear Collections
The adidas Originals x Oyster Holdings Line is Functional
Reconstructed Designer Footwear
Virgil Abloh's Latest Collection for Nike is Labeled 'Ten Project'
Pedometer-Integrated Sneakers
TRAQ by Alegria Uses a Built-In Chip to Keep Track of Steps Taken
Adult Cartoon-Themed Sneakers
These Nike Rick and Morty Sneakers Were Made with John Mayer
Laceless Football Boots
adidas' Deadly Strike Football Boot Capsule Prepares for the World Cup
Sports Event-Exclusive Camo Shoes
BAPE and adidas Prepare to Drop a Black Camo UltraBOOST Sneaker
Aggressive Angular Sneaker Outsoles
The 'Beton' Custom Shoe Sole Adds Visual Depth and Style
Laceless Flexible Running Shoes
Nike's Free RN Flyknit 3.0 Sneakers Arrive in Midnight Navy
Carton-Style Sneaker Packaging
adidas' Limited-Edition Box Riffs Off of a Fan-Created Nickname
Transit Payment Sneakers
These Sneakers Double as a Payment on Berlin Public Transit
Remixed Rapper Sneakers
The Skepta x Nike 'AIR MAX 97 SK' Shoe is Inspired by the Star's Childhood
Skull-Emblazoned Custom Sneakers
These New Warren Lotas Sneakers Replace the Swoosh with a Skull
Cupcake-Inspired Basketball Shoes
The Nike KDX Shoes Cheekily Reference Kevin Durant's Haters
3D-Printed Volleyball Shoes
Peak Sport Created Shoes for the China Volleyball League All-Star Game
Game-Inspired Footwear
Vixole's Smart Sneaker Has a Digital Interface with Pokemon Go Capabilities
Recycled Plastic Fashion Collections
adidas & Parley Teamed Up for a Sustainable Collaboration
Neon-Accented Mix-Textile Sneakers
Overkill and PUMA Launch a Cell-Venom Radiant Venom Shoe
Sneaker Launch App Reservations
The New Foot Locker App Launch Reservation Deters Lineups
AR Concert Sneaker Drops
Kendrick Lamar's Cortez Kenny III Will Be Available During His Concert
Contrasting Tonal Laced Sneakers
The Outdoor Voices and HOKA ONE ONE Launch New OV Clifton Shoes
Floral-Print Leather Lined Shoes
Jean Paul Gautlier Designs Vans Shoes for Supreme Collaboration
Interchanging Striped Sneakers
Vans Vaults OG Style 43 LX Shoes Transform to Slip-Ons
Red Marble-Patterened Sneakers
adidas Infuses Some Simple Design Additions to the UltraBOOST 4.0
Rugged Ballistic Nylon Boots
The Clarks x Haven GORE-TEX Wallabee Boot is Inclement Weather-Ready
Eco-Friendly Knit Sneakers
adidas & Parley for the Oceans Unveil The UltraBOOST and UltraBOOST X
Breathable Skateboarding Shoes
adidas Introduced Stylish & Performance-Oriented 3ST Silhouettes
Playlist-Connected Sneakers
adidas' SPEEDFACTORY AM4MLS Includes an Embedded NFC Chip
Augmented Reality Sneakers
The Monte Z High-Tech Sneakers Have a Design That Comes to Life in AR
AR Shoe Try-On Apps
Wannaby's 'Wanna Kicks' Puts Sneakers on Feet with Augmented Reality
MR Real Estate Agencies
This Mixed Reality Real Estate Group Creates Multi-Sensory Experiences
VR Art Cars
Artist Cao Fei Uses Virtual Reality to Bring Her Art to Life
Game Console Collaborative Sneakers
PlayStation and Nike Join Forces on The PlayStation ’18 QS
QR Code Sneakers
Puma's LQD Cell Origin AR Can Be Scanned to Reveal Augmented Reality Filters
Tv Series-Inspired Cushioned Shoes
adidas' Lannister UltraBOOST Center Around Game of Thrones
Aural Footwear Tours
Foot Locker Audio Tours Show Off Sneakers with Museum-Like Methods
Digital Unboxing Experiences
Foot Locker's Snapchat Unboxing Lens Helps Fans Discover New Shoes
3D Selfie Generators
'Miso Happy' Turns Your 2D Selfie into Moving a 3D Character
Cardboard AR Viewers
Aryzon Can Make Any Smartphone a 3D Augmented Reality Viewer
Circular Economy Sneakers
adidas' Futurecraft Loop Footwear Design is Fully Recyclable
Virtual Drone Games
Epson Has Released AR Glasses That Create a Drone Playground
Lightweight Natural Alignment Footwear
The 'Feelgrounds' Barefoot Shoes Have an Ultra-Thin Outsole
Smartphone Test Drives
Jaguar Land Rover Now Lets Consumers Test Drive Vehicles Using a Phone
Light Washed Tie-Dye Sneakers
Converse's Latest Women's Pack Features Bright Colorways
App-Only Collaboration Hats
The Levi's x Disney Collaboration Features a Snapchat-Exclusive Style
Chromatic Footwear Campaigns
Foot Locker's 'Don't Go Unnoticed' Campaign Stars Bold Sneakers
Luxe Film-Derived Casino Contests
Palms Allows Individuals to Win Items from the Unstatus Quo Film
Iridescent Metallic Knit Sneakers
The Light Granite UltraBoost Sneakers Boast a Bright Heel
AR Makeup Apps
JD.com's AR Styling Station Helps Consumers Virtually Try Cosmetics
AR Dancing Instructors
'Dance Reality' Uses Apple's ARKit to Teach People to Dance
Metallic Medal-Inspired Sneakers
adidas' New Medal Pack is the Latest Drop in the UNVAULTED Series
Lightweight Cushioned Sneakers
The adidas alphaBOUNCE Beyond Returns With Two Spring Colorways
Humble Streetwear Collections
The 'Eat What You Kill' Line Reflects Frank the Butcher's Life
Athlete-Challenging Campaigns
This Ad for #PlayMyTweet Combines Basketball and Twitter Dares
Impact-Based Footwear Initiatives
Toms' Updated One-for-One Model Introduces 'Stand for Tomorrow'
Annual Sports Holiday Campaigns
Foot Locker's Fourth 'Week of Greatness' Ads Featured Tracy Morgan
Creature-Catching Game Events
The Pokémon GO Fest Celebrates Several Milestones