Anyone looking to make their products attractive in a fishy way should check out these aquatic advertising techniques for some inspiration. These watery finds will have every promoter wishing all campaigns were filmed underwater.
Furniture and architecture are two significant categories influenced by this watery technique. From coral-like chairs to jellyfish tables, it's hard to tell what kind of marine life will pop up next. A fierce runway show is another great place to pump up the aquatic advertising techniques, as this is sure to garner attention.
Implications - Many consumers associate aquatic advertising with vacations and a sense of escape. With contemporary society full of constraints and stress for many individuals, companies that offer the ability to break free from these hardships through their campaigns will attract a broad consumer base.
20 Aquatic Advertising Techniques
From Scaly Shades Campaigns to Human-Octopus Hybrids:
Jamie Danielle Munro — Jul 10, 2011 — Art & Design
20
Japanese Underwater Fashion Shoots
Alix Malka
19
Human-Octopus Hybrids
Morgan Herrin Creates Awe-Inspiring Intricate Artworks
18
Sea Canopy Architecture
A. Asadov Firm Designs the Futuristic Aerotel
17
Submerged Silhouette Photoshoots
The Blake Fawley 'Colour Studies' Photography Series is Aqua Art
16
$270,000 Sub-Aquatic Restroom
Underwater Toilet at Mumin Papa Cafe
15
Fishy Hip Hotel
The Pearl Hotel in San Diego
14
Aquatic Fashion Photography
VMan Goes 'In Deep' For Men's Spring
13
Scaly Shades Campaigns
These Costa Sunglasses Ads Market Models that Match Fish
12
Aquatic-Themed Covers
Albert Reed Gets Wet for Numero Homme Magazine
11
Submerged Aquatic Fashion
Guinevere Van Seenus Numero Magazine Spread Shows Classic Beauty
10
Coral-Themed Design
Opulent Home Accents Inspired by the Sea
9
Aquatic Herb Ads
These Sal Sol Prints Ads Showcase Under the Sea Salt
8
Water Lily Furniture
Home Decor Inspired by Aquatic Plants
7
Eco Aquatic Vehicles
The iDive Runs on Salt Water
6
Spindly Aquatic Seating
Contour by Ethan Creasman Has an Organic Look Without Wasting Materia
5
Tennis on Water
Williams & Nadal for Sony Open
4
Subaquatic Adventure Seating
The Subeo Lets You Explore Underwater in Comfort
3
Aquatic Life Lighting
Ayala Serfaty Designs Lighting and Furniture With a Sea World Twist
2
Aquatic Celebrity Illustrations
H2O Audio Uses Madonna & Snoop Dogg to Protect Your iPod
1
Aquatic Skate Shoes
The Teva Gnarkosi Makes the Water Shoe Stylish Again
Related Ideas
Live-Streaming Fish Doorbells
A Team of Designers Create the Visdeurbel in Utrecht
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Aquatic Amphibian Children's Toys
The Conceptual 'Tacos Frog' Helps Kids Learn About Ecosystems
Minimal Collaborative Dive Watches
Swarch and Blancpain Present the Scuba Fifty Fathoms
Rippling Aquatic Light Fixtures
The 'Pulse' Lights Mimic the Appearance of Movement on Water
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Ocean Plastic Watches
Armitron x Wildlife Conservation Society Debut Watches #Tide Collection
AI-Generated Swimsuit Campaigns
Undiz Launches a New Campaign with AI-Generated Models
Water-Scarce Product Concepts
The Drop Store Envisions Products from a World with Less Water
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Deep Sea Funerals
Mondial Boasts Another Way to Scatter the Ashes of Loved Ones
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Augmented Reality Travel Murals
Tripadvisor's City Murals Entice People to Sunny San Diego
3D-Printed Net Storefronts
Tiffany & Co's Airport Store Design Creatively Repurposes Fishing Nets
Charitable Underwater Photographs
Christy Lee Rogers Contributes to the Nature Conservancy
Aquatic Shark-Inspired Drones
The Conceptual 'SHARK' Waterborne Drone Has Six Propellers
Gourmet Water Bars
The AQUA Water Bar by LUQEL is a Destination for Hydration in Dubai
Water-Ready Sports Car Concepts
The Citroën Above and Under by Sangheon Chung is Transformative
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Ocean Waste-Made Office Chairs
Okamura Designs the Sphere Office Chair from Fishing Nets
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Promotional Film Food Products
Annie's Homegrown x The Little Mermaid Products are Limited-Edition
Eco Storytelling Workwear Campaigns
Patagonia's We Can Get There From Here Tells is Inspiring
Hand-Blown Skincare Vessels
Scorpion & Toad Makes Skillfully Handcrafted Skincare Storage
Soothing Oceanic Scrubs
Chillhouse's Under the Sea Body Scrub Features Spirulina & Hawaiian Sand
Eco-Friendly 3D-Printed Surfboards
Paradoxal Surfboards are Crafted with Algae-Based Material
Repurposed Vintage Apple Computers
Aquariums, lamps, and clocks made out of Apple iMac Computers
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Mood-Modulating Functional Fragrances
AERWAY Scents are Backed by Functional Benefits
Submarine-Inspired Watches
The Shinola Sea Creatures Skeleton Dial Features Ocean-Bound Plastic
Sea-Inspired Luxe Swimwear Collections
A Burberry Summer Arrives for the SS23 Season of Warm Looks
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Seashell-Inspired Chair Designs
Ernesto Pastore Fuses Traditional and Digital Techniques
Ocean Waste Surfboards
The Floater Surfboard is Made Out of Recycled Materials & Raw Sewage
Cannery-Inspired Phone Boxes
LookUp Makes Digital Detox Tools in the Shape of Fish Tins
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Therapy-Encouraging Furniture Campaigns
BBDO and IKEA Present the Couch Counseling Campaign
Sustainable Waterproof Footwear
CCILU Unveils the Fish Water Shoes with an Eco Design
Eco Cartoon Body Care
This Lush Cosmetics x SpongeBob Collab is Plastic-Free & Supports the Sea
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Youth-Targeted Water Ads
Wyler's Light Launches Vibrant Campaign to Add Flavor to Plain Water
Awareness-Raising Swimwear Fashion Shows
Natasha Tonic Debuts the Coral City Collection
Aquatic Creature-Inspired Tables
The 'Nessie' Side Table by Deniz Aktay Has a Simple, Chic Form
3D-Printed Terracotta Coolers
Simon Pavy and Entreautre Designs a New Low-Tech Cooler
Water-Inspired Theatre Designs
Open Architecture Unveils Its Plans for the Yichang Grand Theatre
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
3D-Printed Shrimps
Steakholder Foods' Proprietary DropJet Prints Fish & Seafood
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Fast-Drying Hydrophobic Swimsuits
Watertex is the First Swimsuit of Its Kind That Towel Wipes Dry
Deep-Sea Exploration Bases
This Underwater Research Station Can House Scientists For Long Periods
Innovative Seaweed Fabrics
PhycoLabs Harnesses the Potential of Seaweed in Textile Production
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Sustainability Driven Brand Commitments
Humanscale Celebrates Its Growing Ocean Collection in July
Tranquil Water-Inspired Apartments
Right Angle Studio Designs the Ripple Apartment in Singapore
Recycled Ocean Plastic Lighting
LightArt Presents the Ocean Coil Collection of Lamps
Danger-Embracing Underwater Drones
This Robot Carries Out Hazardous Search-and-Rescue Missions
Aquatic Film Franchise Timepieces
These IWC x Aquaman Watches Come in Two Styles
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Trans Kidney Health Ads
Africa Creative's Ad Sheds Light on Trans Community's Kidney Health Burden
Plastic Waste Brand Initiatives
Roberts Beauty Partnered with Oceanworks to Reduce Plastic Use
Water-Covered Speaker Installations
Google and Lachlan Turczan Unveil Shaped by Water in Milan
Peaceful Holiday Ads
IKEA's Take A Holiday From The Holidays Reminds People to Find Calm
Repurposed Brick Public Furniture
Akasaki Vanhuyse's FLOAT Bench is Intriguing & Eco-Friendly
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Three-in-One Aquatic Vessels
The Decathlon X Outercraft HydroBike Prioritizes Adaptability
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Beachside Home Fragrances
Pura & Mersea Dropped Relaxing Home Fragrances That Remind of the Sea
Nature-Inspired Tech Booths
SUMSEI is Said to Unveil a Distinctive Booth at CES 2024
Futuristic Dynamic Sneaker Series
adidas Originals & Mr. Bailey Design the OZMORPHIS Collection
Oceanic Pressure Water Purifiers
The QuenchSea Reel Provides Potable Water in Emergencies
Eye-Tracking Informational Aquariums
The ITRI Develops the AI Aquarium that Tracks Visitor's Eyes
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Ready-to-Eat Seafood Tenders
Aquamar's Seafood Tenders are the Only Kind in Their Category
AI-Inspired Beer Ads
Sharp is Promoting Its First Hazy IPA, Solar Wave, with "ChatIPA"
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Film-Themed Retailer Collections
Target x Disney The Little Mermaid Collection Arrives This Month
Sea-Inspired Dynamic Fall Fashion
Holzweiler Launches a new DEEP SEA Collection for FW23
Ocean-Friendly Upholstery Textiles
The 'Sport' Textiles Are Crafted From Shoreline-Sourced Plastic
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Sea Creature-Inspired Chairs
Yue Zhuo Designs the Seat Urchin with Bright Cushions
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
Fish Scale-Resembling Facades
Renzo Piano Building Workshop Designs the Istanbul Modern
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Rustic Ruin-Inspired Aquariums
Tatiana Bilbao Estudio Designs The Sea of Cortez Research Center
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Stingray-Inspired Restaurant Roofs
Atelier Nomadic Designs the Canopy of the Overwater Restaurant
Watercolor Stone-Based Collections
Patricia Urquiola Designs he Aquarel Collection for Budri
Luxury Italian Purses
Italy-Based Aquazzura Introduces its Debut Luxury Bag Collection
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Octopus-Inspired Color-Changing Inks
The University of Hong Kong Developed a New Dyed Ink
Anti-Plastic Hynotherapy Sessions
Cano Hypnotherapy Encourages People to #BreakUpWithPlastic
Water-Mapping Autonomous Vessels
This Craft Uses Cameras & Lasers to Map Shorelines & Riverbeds
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Real Life Mermaid Spottings
Chicken of the Sea Will Give Mermaid Spotters 1 Million Dollars
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Mesmerizing Fluid Art Installations
Dutch Invertuals Creates the Flow Fountain Installation
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Chic Nautical-Inspired Apartments
TENKA ARKITEKTURA Designs a Stylish and Textured Apartment
Water Ripples-Inspired Chairs
The a Design Awards Recognizes Kuo-Hsiang Kuo's Water Ripples Chair
Water-Inspired Sales Building
CIFI Group's New Office Reflects a Frozen Fluid Aesthetic
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
Upcycled Volleyball Trophies
This Plastic Trophy Aims to Promote Sustainability Of Oceans
Transplantable Coral Systems
This System Enables Transportation Of Nursery-Grown Corals to Reefs
3D-Printed Terracotta Cooler Designs
Entreautre Creates the Biomimcry 3D-Printed Terracotta Cooler
Chic Sustainable Side Tables
The 'Oceanides' Table Collection Features Natural Materials
Shimmering Oceanic Side Tables
The 'Liquid Table' Has a Hand-Hammered Design
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Online Seafood Marketplaces
Sizzlefish Makes Premium Seafood Effortlessly Available to Consumers
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Sustainable Movie-Inspired Bottles
Mananalu Releases a New Water Bottle Design Inspired by Aquaman
Southern-Style Seafood Sauces
Duke's Newest Sauces Were Inspired by Southern Bodies of Water
Tinned Fish Boards
This "Sharkuterie" Board Spotlights Trader Joe's Products
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Reimagined Impressionist Paintings
AT&T Partners with Smartify to Highlight 5G Technology and AR
Animal-Perspective Video Cameras
A Team of Researchers Develop a Special Imaging System
Colorful Molded PET Packaging
Ampacet Debuts the PET Bottles for the 'After the Storm' Collection
National Trafficking Awareness Ads
The See the Trafficking Signs Campaign Aims to Raise Awareness
Educational Water Campaigns
Suntory Boasts the Mizuiku-Education Program for Children
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Nautical-Themed Streetwear Campaigns
KENZO Presents its New SS23 Collection in a Bright Campaign
Heat-and-Eat Shellfish Products
These Aquamar Shellfish Products Come in Five Varieties
Sea-Themed Travel Giveaways
SeaPak Launched the New See the Sea Contest to Show One Fan the Sea
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Squid-Inspired Smart Windows
The University of Toronto Develops a Liquid-Filled Panel
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Water Flow-Inspired Art Buildings
MAD Designs the Waterfront Nanhai Arts Center in Guangdong