H2O Audio promotes their waterproof iPod cases by showing musicians in an aquatic scenario.
Created by ad agency Lowe, Cairo, the ads use the tagline "Waterproof your music" along with funny illustrated portraits of an aquatic Madonna and Snoop Dogg.
The creative team behind these ads includes Hisham Kharma, Montasser Khalil, Hisham Kharma, and Mohamed Algendy.
Implications - Celebrities make a huge impact on society and gain attention anywhere they go. Businesses who use celebrities to promote their products or feature celebrities on their products are going to do well because of all the fans that celebrity has. It is guaranteed that celebrities have more fans than most businesses ever will, so it is a good idea to team up with those who have a lot of influence over your target demographic.