You will never look at water shoes the same way again after seeing the Teva Gnarkosi. The Teva Gnarkosi is designed to look like a skate shoe and work like a water shoe--draining, and not retaining, water.
The Teva Gnarkosi has grip on its outersoles designed to help you maintain balance and stability while wake boarding. The Teva Gnarkosi is equipped with a shock-absorbent cushioning that should make feet-first wipeouts hurt a little less. I really like the direction Teva has taken with the design of the Gnarkosi. This shoe is stylish and safe, two words almost never used together when describing a water shoe. The Teva Gnarkosi comes in several different colors and is available now for $100.
Key Themes Behind This Trend
- Water-skate Hybrid Shoes
- The combination of skate shoe style and functional water shoe design is a disruptive innovation opportunity for footwear manufacturers.
- Stylish Water Shoes
- Creating water shoes that are both fashionable and functional is a disruptive innovation opportunity for the fashion industry.
- Multi-purpose Water Shoes
- Designing water shoes that can be used for both aquatic sports and everyday wear is a disruptive innovation opportunity for the outdoor apparel industry.
Where This Applies
- Footwear
- The emergence of water-skate hybrid shoes is a disruptive innovation opportunity for the footwear industry to expand their product line and attract new customers.
- Fashion
- Developing stylish water shoes can create a disruptive innovation opportunity for the fashion industry to tap into the growing market of consumers looking for both fashion and functionality in their footwear.
- Outdoor Apparel
- Creating multi-purpose water shoes that can be used for both aquatic sports and everyday wear is a disruptive innovation opportunity for the outdoor apparel industry to offer versatile and practical gear to their customers.
