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From Scaly Shades Campaigns to Human-Octopus Hybrids

 - Jul 10, 2011
Anyone looking to make their products attractive in a fishy way should check out these aquatic advertising techniques for some inspiration. These watery finds will have every promoter wishing all campaigns were filmed underwater.

Furniture and architecture are two significant categories influenced by this watery technique. From coral-like chairs to jellyfish tables, it's hard to tell what kind of marine life will pop up next. A fierce runway show is another great place to pump up the aquatic advertising techniques, as this is sure to garner attention.

Implications - Many consumers associate aquatic advertising with vacations and a sense of escape. With contemporary society full of constraints and stress for many individuals, companies that offer the ability to break free from these hardships through their campaigns will attract a broad consumer base.