The April 2020 sports trends are passionate and honor the many different athletic concepts in the world of sports. As the world comes to a standstill with the recent COVID-19 outbreak, many sports associations are finding new ways for fans and athletes to continue enjoying their favorite teams and their plays. One example is the NWSL, the National Women's Soccer League and its collaboration with Twitch and CBS Sport, streaming up to 87 soccer matches for fans to watch.
Another sports trend this month is a launch by Jordan Brand, adding the ADG 2 sneaker to its Golf line-up. The brand is often recognized for its basketball footwear and the latest design boasts all the functionalities for golfing in a visual design reminiscent of what is worn on the basketball courts.
Top 55 Sports Trends in April
From Free Soccer Streaming Agreements to Spiky Cushioned Golf Shoes:
56
Athlete-Inspired Lingerie Collections
Agent Provocateur's SS20 Campaign Features Olympic Athletes
55
Tennis-Inspired Streetwear
DROP 1 from LØVE MEANS NØTHING Has Been Released
54
Soothing Heated Muscle Massagers
The 'HotRock' Foam Roller Heats Up to 160 Degrees Fahrenheit
53
Complete At-Home Workout Machines
The IPO Rowing Machine Has an Adjustable Design
52
Customizable Workout Weights
The Bowflex Adjustable Weights Replace 15 Sets of Weights
51
Fitness-Focused Waist Trainers
The LissommeX Waist Trainer Helps with Posture and More
50
Flexible Cyclist Security Accessories
The Litelok Flexi-U Silver is 50% Lighter Than Other Options
49
Holographic Sports Balls
The HoloGear Holographic Glowing Reflective Soccer Ball is Mesmerizing
48
Transportable Folding Kayaks
The 'Tucktec' Kayak Has a Flatpack Design for Easy Packing
47
Kinesiology Tape-Replacing Athletic Wear
'WaveWear' Performance Wear Replaces the Need for Taping
46
Illustrated Graphic Monochromatic Sportswear
Chocomoo Joins Reebok Japan on a Joint Collection
45
Game-Integrated Shoe Insoles
Google and Adidas Created a Smart Insole to Work with 'FIFA Mobile'
44
Adaptive Photosensitive Eyewear
The 'Changee' Color-Changing Polarized Sunglasses are Automated
43
Cost-Free Conditioning App Promotions
The Gymshark Conditioning App is Free During COVID-19
42
Nostalgic 80s Sportswear Sunglasses
The Nike Windshield Elite Collection is Vibrantly Retro
41
Total Body Workout Bows
The IRON AGE Resistance Band Training Bow Has a Simple Design
40
Trail-Ready Lifestyle Sneakers
The ASICS GEL-Venture Re Shoes are Chunky and Minimal
39
Motorized Self-Stabilizing Kayaks
The Old Town Sportsman AutoPilot 120 Has Spot-Lock Technology
38
Yoga Practice Seating Solutions
The INNOLIFE Veocore Yoga Chair Offers Lumbar Support and More
37
Urban Comfort-Focused Running Shoes
Aimé Leon Dore Creates Its Own New Balance 827 Design
36
Stylish Activewear Sets
The New GUESS Activewear Collection Boasts Bright Summer Prints
35
Crypto Athlete Collectibles
The UFC Partnered with Dapper Labs to Create Crypto Fighters
34
Exterior Motorcycle Jacket Protectors
The Spidi Allroad H2Out Jacket Has a Breathable Design
33
Glute-Targeted Workout Systems
The Gronk Fitness Glute Trainer Plus Enables a Total Body Workout
32
Futuristic Icy Blue Sneakers
Nike's Air Max 2090 is Adorned in a Photon Dust Colorway Makeover
31
Workout App Trial Extensions
Peloton Extends Its Trial Period for the Peloton App to 90 Days
30
Spiky Cushioned Golf Shoes
Jordan Brand's Golf Line Gets the ADG 2 Shoe Added to Its Line Up
29
Hockey-Themed Taverns
The D Las Vegas' Newest Addition, BarCanada, is Culturally Influential
28
Triathlete-Targeted Smartwatches
The Timex Ironman R300 GPS Smartwatch is Feature-Rich
27
Alcohol-Branded Soccer Collaborations
Captain Morgan and MLS Canada to Deliver Memorable Events
26
Alligator-Inspired Basketball Shoes
Zion Williamson's Bayou Boys Air Jordan 34 has Metallic Hints
25
Gen Z-Targeted Sports Networks
Overtime, a Digital Sports Network, is Part of adidas' Accelarator
24
Sport-Based Royalty Pass Programs
The Sacramento Kings Amplify Fan Experience with an App Feature
23
Free Indigenous-Focused Lacrosse Camps
The Sports Camps in Fraser Valley Welcome Ages Six to 13
22
Royal Blue Soccer Runners
adidas' Predator Mania TR Arrives in a Japan Blue Colorway
21
Flagship Sports Audio Networks
Spotify's Acquirement of The Ringer is Part of its Global Strategy
20
Humorous Romantic Sports Campaigns
The Chicago White Sox is Cheeky with Its Social Media Strategy
19
Supportive Knit Running Shoes
Nike's Latest Free Run 5.0 Sneakers is Made for Short Distances
18
Mental Health Awareness Games
The Kelowna Rockets & CMHA Promote the Importance of Mental Health
17
Competitive Athletic Performance Apps
The 'Trajekt' App Lets Users Compare with Friends
16
Multimedia Content Experience Partnerships
Sports Illustrated Partners with the Hockey News
15
Award-Winning Student-Led Broadcasts
CR Sports is a Team of Columbia River High School Students
14
Sports Streaming Expanded Coverage
FuboTV Increased Its Sports Coverage with NHL and MLB Content
13
Sports Bar-Branded Bed n’Breakfast
Buffalo Wild Wings Launched a Hotel Room for Sports Fans
12
Car Racing Diversity Programs
Rev Racing is Launched to Empower Racial Diversity in NASCAR
11
Supportive LGBTQ+ Hockey Campaigns
Montreal Canadiens Present the Annual LGBTQ+ Night Amid a Game
10
Hockey-Themed Branded Video Content
Jägermeister Created an NHL Video Series Ahead of the Playoffs
9
Free Soccer Streaming Agreements
Twitch and CBS Sports Will Stream Soccer NWSL Matches
8
Highly Inclusive Hockey Programs
Hockey 4 Youth is a Charity That Makes the Sport Accessible
7
Commemorative Partnership Ad Campaigns
New Balance Launched a Campaign Marking Its NBA Partnership
6
Golfer-Endorsed CBD Products
Brandt Jobe is the Celebrity Ambassador for Boomer Natural Wellness
5
Health-Focused Hockey Programs
Hockey Fans in Training's Hockey FIT Program is for Gen X & Boomers
4
Golf Tournament Streaming Deals
ESPN+ Will Stream the PGA Tour Live Starting in 2022
3
Extravagant Snakeskin Accented Shoes
adidas Skateboarding and Jason Dill Launch the Samba Decon
2
Regional Baseball Streaming
Amazon Prime Will Stream 21 Live Yankee Games During the 2020 Season
1
Multi-Year Sports Game Partnerships
The NFL Will Give 2K Sports the Right to Make Sports Titles
Related Ideas
Modern Heritage-Based Streetwear
adidas Spotlights its 'Superstar Collection' for Fall and Winter
90s-Inspired Heritage Jerseys
adidas Unveils FIFA World Cup 26™ Away Kits
Lunar Craft Fashion
adidas Lunar New Year 2026 Brings Chinese Craft into Modern Athletic Style
Athlete-Led Brand Co-Creation
LI-NING and Stephen Curry Partner on Product Development
Street‑Meets‑Golf Apparel
The OVO Golf Collection Fuses Streetwear with Performance Golf Gear
Basketball Soft Drink Partnerships
Sprite Returned as the NBA's Official Global Soft Drink Partner
3D-Printed Football Boots
Adidas Unveiled a 3D-Printed Football Boot Through Project R.A.P.
Summer Sneaker Colorways
The Igloo Air Jordans Bring a Fresh Look Just in Time for Summer
Heritage Sportswear Collections
Wales Bonner x adidas Fall 2025 Explores Sport Heritage and Craft
Festive Sportswear Capsule
CLOT x adidas Lunar New Year Capsule Celebrates 2026 Holiday
Elevated Fall Tennis Fashion
The Y-3 FW25 Tennis Campaign Blends Performance with Bold Design
Custom 3D-Printed Basketball Shoes
adidas Revealed New Project R.A.P. Silhouette
Collectibles Licensing Promotions
FIFA & Fanatics Signed Its Long-Term Exclusive Collectibles Deal
Court Lifestyle Sneakers
The New Balance 950 is a Contemporary Unisex Lifestyle Sneaker
Cross-Network Playoff Promotions
NHL and Multiple Broadcasters Launch a Playoff Marketing Campaign
Animation-Branded Golf Collections
The 2026 Disney x Nike Golf Collection is Playful
Data-Driven Sports Culture Ads
Air Transat's OOH Campaign Compares and Contrasts Ticket Prices
Minimal Collaborative Summer Footwear
Wales Bonner and adidas Join Once Again for SS25
Soccer-Inspired Apparel
AMIRI Tournament Collection Includes Jerseys, Shorts, and Accessories
Football Capsule Collections
The adidas Originals x BAPE Football Collection Drops for World Cup
Tennis Tournament Capsule Collections
The Lululemon Indian Wells Apparel Range is Athlete-Approved
Immersive Soccer Hubs
adidas Unveiled its Toronto Brand Hub for the FIFA World Cup
Athlete-Developed Performance Golf Capsules
Oakley Taps JR Smith to Promote Its Fusion Collection
Signature Athlete Collections
Caitlin Clark's Signature Release Marks Historic Nike WNBA Milestone
Comfortable Sporty Essentials
Aerie Launches a FIFA World Cup 2026™ Collection
Football Lifestyle Collections
The adidas Originals x BAPE® Set Celebrates the FIFA World Cup 2026
Luxuriously Fashion-Forward Tennis Lines
Gucci's 2025 Tennis Collection is Functional and Stylish
Sleek Iridescent Soccer Shoes
Nike's Total 90 III Sneaker Comes in a Blue Void Colorway
American Football-Focused Venue Initiatives
Topgolf Ligns Itself with the American Football Season
National Team Kit Collections
Nike Unveils 2026 U.S. Soccer Kits
Soccer Capsules
Palace & Nike Dropped an England Football Collection as Part of the Nike x2 Series
Luxe Soccer-Inspired Stays
Four Seasons Toronto Unveiled Experiences for FIFA 2026
Desert-Inspired Tennis Collections
Wilson's Desert Vibes Capsule is Timely and Exciting
Football Culture-Inspired Athletic Collaborations
Palace and Nike Collaborate on the P90 Line
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Golf Heritage FashionCapsule
Aimé Leon Dore x FootJoy Returns with Apparel and Footwear
Soccer-Themed Golf Experiences
Topgolf Runs an International Soccer-Themed Experience
Limited-Edition Golf Shoes
Bad Birdie Partners with PAYNTR Golf for Its Inaugural Shoe
Performance Basketball Footwear
Adidas Fear of God Athletics Basketball III Nods Signature Design
Soccer Streetwear Collaborations
Carré and Coca-Cola Launched a Soccer Streetwear Collection
Athlete Grooming Campaigns
Head & Shoulders Partners with MLS to Launch Soccer-Focused Campaign
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Silver-Tinged Lifestyle Sneakers
Nike Introduces the KD 18 Sneaker in Soft Pearl
Athletic Boundary-Blurring Collabs
The Reigning Champ x PUMA Golf Collection Bridges Worlds
Football Skate Capsule
The Adidas Skateboarding x Thrasher x AFA Collection Includes Apparel
Athlete-Backed Basketball Collections
Wilson Continues Its Collaboration with Caitlin Clark
AI-Enhanced Sports Clubs
IBM's AI Sports Club Transforms Physical Game into Data-Driven Broadcasts
Fashion Sports Partnerships
The Coach x WNBA Partnership Champions Style and Self-Expression
Athlete-Inspired Football Collections
Nike and Sam Kerr Launch a Signature Product Line
Sports AI Technology Partnerships
Accenture and the WTA Partnered to Modernize Women's Tennis Tech
Minimal Collaborative Leather Sneakers
Jeremy Scott and adidas Join Forces on a Samba Model
Spring-Time Baseball-Inspired Hats
New Era Cap Has Unveiled Its MLB Spring 2026 Lineup
Soccer-Inspired Fanwear Collections
BOSS Jumps on the FIFA Hype with New Fanwear Collection
Soccer Snack Collaborations
Mondelēz Partners with Athletes to Launch Limited-Edition Snacks
NOCTA Nike Soccer Collaborations
NOCTA & Nike Dropped Their Cryoshot SP and Canada Soccer Kits
Preppy Sportswear Capsule
The Brooks Brothers x New Era SS26 Fuse Tailoring with Baseball Styling
Basketball Championship-Themed Convenience Promotions
7-Eleven is Offering Deals for March Madness
World Cup Football Boots
Skechers Launched Its Razor 2 and Sunset Pack for the World Cup
Muted Sportswear Collections
Song for the Mute & adidas Originals 006 Reveals Retro-Inspired Gear
Retro Tennis Culture-Inspired Tracksuits
BOAST Calls Attention to the Tipped Warm-Up Jacket & Pant
Fashion-Forward Performance Apparel
Loewe and On Join Forces on a Capsule for the SS25 Season
Motorsport-Inspired Apparel
Anti Social Social Club and Goodyear Drop Bold Streetwear
Antiperspirant Sports Partnership Campaigns
Dove X the US Open Launch an Underarm Ambassadorship
Football Revival Collections
Travis Scott x Nike Total 90 Collection Reworks an Soccer Franchise
Corporate Travel Trends
Navan Reported Its Corporate Booking Data for FIFA World Cup Host Cities
Consolidated Sports Innovation Engines
Nike is Focusing Its Innovation Efforts Across Its Brands
Retail-Focused Soccer-Themed Fan Experiences
Simon Joins Forces with addias Ahead of FIFA
Game-Day Getup Sweepstakes
Ahead of the 2026 World Cup, Axe Wants to See Fans' Craziest Outfits
WNBA Footwear Partnerships
Skechers Became an Official WNBA Shoe Partner During Its 30th Season
Sporty Luxe Fashion Capsules
The Balenciaga x NBA Drops Basketball-Themed Apparel and Accessories
Futuristic Winter Essentials
adidas x Moon Boot Reunite or a Winter Collaboration
Sport-Infused Shoe Capsules
June Ambrose x Naturalizer Fuses Fashion Aesthetics & Athletic Codes
creator-led football competitions
Adidas expands partnership with kings league through 2028
Irish Holiday-Themed Sportswear
Umbro Celebrated St. Patrick's Day with the 17-3 Capsule
Blue Tonal Footwear Collaborations
Eastside Golf x Nike Expand the 'Take Flight' Collection
Minimal Court Collections
The adidas Fear of God Athletics FW25 Line Merges Sport & Simplicity
Soccer-Inspired RV Platform Initiatives
RV Rental Platform Outdoorsy Targets Soccer Fans
Sports Team-Inspired Slipper Designs
BEARPAW Boasts a New Line of Slippers — the Teams Collection
Baseball Lifestyle Collaborations
Brunch Launches a New York Yankees Lifestyle Collection
Heritage Countryside Sportswear
PAL Sporting Goods FW25 Honors British Sporting Through Modernity
Performance Basketball Sneakers
Nike Giannis Antetokounmpo Freak 8 Debuts with Updated Cushioning
Fashion House Football Collections
The Balenciaga Soccer Series 26 is Ready for the World Cup
90s-Inspired Soccer Campaigns
adidas Unveiled its 'Backyard Legends' Film Ahead of FIFA 2026
AI Sports Research Platforms
Ten Toes Launched Its Ten Beat Sports Fan AI Intelligence Platform
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Sportstyle Apparel Capsule
Mizuno Sportstyle Announces Its Inaugural SS26 Apparel Line
Indoor Sports-Focused Footwear Models
The Crazyflight 7 by Adidas is Versatile and Stylish
Tennis Tournament Outfitters
BOSS Secures Australian Open Tennis Fashion Partnership
Iconic Athlete-Approved Warm-Weather Fashion
The BOSS x David Beckham Spring 2026 Capsule Drops
Unique Leather Accessory Designs
Louis Vuitton Debuts the 'Monogram Sports Collection'
Sports Fandom Beauty
E.l.f. Creates Immersive Beauty Experiences Around Global Soccer
Gaming Style Capsules
The Nike x Martine Rose Campaign Spotlights Esports Athletes as Modern Icons
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
Pickleball-Focused Exclusive Footwear Partnerships
Mizuno Joins Forces with EmpowHer Pickleball
Unique Co-Designed Capsules
Etsy Partners With WNBA Players for The 'Icon Collection'
Inclusive Football Content Partnerships
NFL and The GIST are Engaging Millennial & Gen Z Women
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Tournament Tech Partners
Salesforce Has Signed On as an Official FIFA World Cup 2026 Tech Partner
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Padel Sport Financial Partnerships
VanEck Signed on as Its Exclusive ETF Partner of the Padel Cup
Soccer Tournament-Timed Snack Promotions
TokyoTreat Announces a Special World Cup Promotion
Running Footwear Showrooms
The Brooks Spring/Summer 2027 showroom previews upcoming footwear
Female Athlete-Fronted Luxury Campaigns
The Coach x WNBA Campaign Merges Fashion & Basketball
Athlete Signature Apparel
Shohei Ohtani x New Balance SS26 Collection Drops Performance Wear
Personalized Telehealth Service Platforms
Enhanced Reports Success of the Inaugural Enhanced Games
Cultural-Influence Fashion Capsules
Denim Tears Presents its 5th Quarter Collection
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Soccer-Themed Entertainment Events
Sky Zone Turns Global Soccer Excitement into Active Play
Horror-Inspired Sports Campaigns
Nike Presents the Scary Good Campaign with Satire Themes
Football Series Capsules
Balenciaga's Football Series Adapts American-Football Elements to Fashion
Fan Culture Activations
StubHub Launched Its World Cup Cuts a Multi-City Barbershop Campaign
Collab Golf Culture Capsules
Hypegolf Japan Anchors a Three-Brand Apparel Collaboration
Soccer Season Donut Ranges
Krispy Kreme Match Day Dozen Celebrates the World Cup
Hydration-Focused Pickleball Partnerships
Waterdrop Filter Sponsors Major League Pickleball
Trailblazing Golf Events
Starter Collaborates with 2025 Original Tee Golf Classic
Military-Inspired Golf Collections
Sunday Swagger Honored the U.S. Army for America's 250th Year
Comfort-Forward Golf Shoes
Reebok Spotlights the 'Question Golf Shoes' and ' Nano Golf Shoes'
World Cup Gaming Contests
Splash Sports Launched Its $3M World Cup Survivor Contest
Interactive Soccer Viewing Experience
PubNub Partners with DAZN for FIFA Club World Cup 2025™
Sportwear Celebrity Fusion Tease
SKYLRK x Adidas Football Collaboration Teases Soccer Designs
Women's Golf Brand Partnerships
Golf Town Extended Its Brooke Henderson Partnership Through 2028
Year-Round Basketball Platform
Foot Locker Launches Its Hoops Lives Here Campaign
Football League-Inspired Sneakers
Paris Saint-Germain and Nike Launch a Air Max DN8 Sneaker
Collaborative QSR Soccer Streetwear
Jack in the Box x The Hundreds Merch Celebrates the World Cup
Consumer Brand Launches
Labor Smart Announced Culturally-Driven Product Collaborations
Collaborative On-Field Baseball Caps
New Era and Adidas Support NCAA Baseball Programs
Sporty Collaborative Fashion Capsules
Born X Raised Launches a Collaborative Sports Range
Grass-Roots Golf Gatherings
HEAD Golf and Links Social Tour Bring Style to Toronto Invitational
Sports Streaming Platforms
EvoSports Streaming Lets Users Capture And Share Live Sports Moments
Gender Gap-Addressing Basketball Initiatives
Shoot 360 Hosted HER Month in March
British Autumn Campaigns
Burberry Debuted Its Soccer-Themed 'A Good Sport' Collection for Fall
Whimsical Soccer-Themed Illustrations
Visa Commissions Art in Connection to FIFA World Cup
Urban Modern Golf Collections
HEAD Golf SS26 Brings Style to On-The-Go City Golfers
Matchday Soccer Kits
AFC Toronto 2026 Primary Soccer Kits Blend Matchday Culture & Everyday Wear
Points-Powered Sports Travel
point.me Helps Fans Use Rewards for World Cup Travel and Tickets
Professional Golfer-Led Event Series
Topgolf is Partnering with Professional Golfer John Daly
Fantasy Sports Apps
bet365 Launched Its Free-to-Play Fantasy Sports App Ahead of World Cup 2026
Global Sourcing-Focused Innovation Events
Made-In-China.com Hosted the Amazing April 2026 Event
Category-Focused Ball Retailers
The Ball Depot Launches its New E-Commerce Platform