These examples of alcohol e-commerce range from personalized wine pairing subscriptions to spirit tasting boxes that are an ideal gift for budding mixologists. In addition to monthly subscription services that allow consumers to taste a variety of portable products before investing in a full-sized version, other standouts include virtual brand activations, and campaigns that are transforming the public's perception of heritage liquor brands.
A memorable example is 'Glenfiddich Virtual Infinity,' a virtual whiskey tasting session that takes consumers on a VR-powered tour of the famous Scottish distillery. Additionally, examples like Mashbox offer a curated subscription of rare sprits, appealing to drinkers seeking to taste limited edition, and hard-to-find beverages.
Branded cocktail recipe chatbots, and curated Father's day gift boxes round off this alcohol e-commerce list. The examples speak to consumers' growing desire for high quality alcohol products, that are simultaneously more accessible and budget-friendly than in-store offerings.
20 Alcohol E-Commerce Innovations
20
VR Distillery Tours
Beam Suntory is Virtually Transporting Consumers to Bowmore Distilleries
19
Curated Father's Day Giftboxes
Giftagram's 'American Legends' Box was Curated by Channing Tatum
18
Cocktail-Sharing Chatbots
Absolut's Facebook Messenger Chatbot Treats Users to a Free Drink
17
Single-Serve Wine Advent Calendars
VineBox's Wine Advent Calendar Provides By-the-Glass Samples
16
Virtual Drink-Sharing Campaigns
Label 5's 'High 5' Campaign Lets People Share Drinks Online
15
Rare Spirits Subscription Boxes
MashBox is a Subscription Service Delivering Rare Spirits
14
Spirit Tasting Boxes
'Tastillery' Spirit Sampling Box Allows You to Taste Luxury Spirits
13
Suspension eCommerce Packaging
The Brewhive Shipping Bottle Boxes Ensure No Broken Bottles
12
Subscription Cocktail Deliveries
This Company Delivers Craft Cocktail Recipes and Ingredients
11
Cucumber Courier Campaigns
Hendrick's Courier Service Shares How to Enjoy a G&T with Cucumber
10
Alcohol Delivery Services
The Klink App Lets User's Order Alcohol That is Delivered to Their Door
9
Wine Delivery Services
Aldi Offers Inexpensive Wines Online in the United Kingdom
8
Small-Scale Festive Giftboxes
Letterbox Gifts Curates Items That Will Easily Fit in the Mail
7
Personalized Wine Pairings
The Winc Wine Subscription Offers Sommelier Selection With Delivery
6
VR Whiskey Tastings
'Glenfiddich Virtual Infinity' Transports Tasters to a Scottish Warehouse
5
Beer Delivery Services
This 'Hopsy' Service Delivers Craft Beer Directly to Your Door
4
Craft Beer Deliveries
This Craft Beer Service Offers a Monthly Subscription
3
Members-Only Drinking Apps
'Hooch' is a Cocktail App That Gives Members One Free Drink Per Day
2
Celebrity Homemaker Wine Services
Martha Stewart Wine Co. is an Online Shop Curated by Stewart
1
Wine Delivery Apps
The Banquet App Allows Users to View Quality Wines and Order Them
Related Ideas
Monthly Whisky Subscriptions
Drop & Dram Conveniently Delivers Single Malts to Members
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
Luxury Private Label Spirits
The Harvey Nichols Christmas Drinks Range 2023 is Holiday-Ready
AI-designed Whiskey Bottles
No Two Bottles from the Label 5 City Lights Edition are Alike
Flask Phone Cases
Body Vodka Created a Take-Anywhere Transparent Flask Phone Case
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Low-Calorie Non-Alcoholic Brews
Partake Brewing's Alternative Brews Challenge Industry Norkms
Refreshed Boozeless Beverage Ranges
Liquid Intelligence Zero-Proof Line Introduces aēlo
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
AI-Generated Cocktail Menus
The Evening Standard's New Cocktail Menu Leverages Generative AI Tools
Alcohol Alternative Tinctures
Apothékary Launches the Limited-edition Free Spirit Minis Gift Set
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
AI-Generated Fatherhood Campaigns
The Glenlivet's Father's Day Campaign Features an AI Script
Limited-Edition Monthly Wine Capsules
Vinebox Announces Monthly Experiences with Its Product Line
Pre-Mixed Premium Cocktails
MOJT's Ready-to-Serve Bottled Cocktails Cater to Gen Z
Wellness Tincture Mocktails
Apothékary's Mocktail Magic Recipes Offer Alcohol Alternatives
Artisan Whiskey Collections
Diageo's Spirited Xchange Collection is Curated and Rare
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Dopamine-Boosting Beverages
Illicit Elixirs are Non-Alcoholic, Caffeine-Free and Mood-Boosting
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
Paper Vodka Bottles
Mother of Pearl Vodka Debuts the First Australian Vodka in a Paper Bottle
Emotional Utility Beverages
These Canned Drinks Deliver Refreshment and a Euphoric Boost
AI-Created Neighborhood Cocktails
Absolut and Ogilvy Canada Made AI-Generated Cocktails
Low Alcohol Beverage Brands
MIXOLOSHE to Attract Non-Alcoholic and Low ABV Consumers
Paper-Based Vodka Bottles
Absolut Vodka is Selling Paper-Based Bottles Commercially in the UK
Eco-Friendly Spirit Packaging
Diageo and EcoSpirits Partnered on New Circular Packaging
Laundry Tab E-Commerce Packaging
Reckitt Debuts New E-Commerce Packaging For its 'Multipower Tabs'
Juice-Branded Cocktail Kits
Simply® Beverages Debuts a Playful Cocktail Kit for the Holiday Season
Single-Serve Wine Systems
Coravin Vinitas Boosts Younger Consumers' Interest in Wine Education
Interactive AI Sommeliers
Chronic Cellars' Mascot Answers Wine Questions in Augmented Reality
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Smart Bottle Openers
Wecheer's Smart Bottle Opener Tracks Valuable Insights in Real-Time
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Sustainable Natural Wine Boxes
Big Naturals Offers a Premium Tasting Experience in Eco Packaging
Eco Boxed Wine Duos
Ami Ami's Boxed Wines are Sustainably Packaged and Shipped
Virtual Craft Beer Tastings
NCBC & Spyglass Created an Exclusive Beer Tasting Experience with VR
Premium Non-Alcoholic Wines
Sovi Wine Co. Offer Vintage and Varietal Specific Non-alcholic Wines
Espresso Martini Infusion Kits
This Espresso Martini Gift Set Supports Explorations with Flavor
Vodka Refill Pouches
Climate-Positive Vodka Refills Reduce Sapling Spirits' Carbon Footprint
BBQ Cocktail Kits
This Easygoing Cocktail Kit Features a Made-for-Mixing Single Malt
Immersive Wine-Inspired Games
Chablis Appellation Launches an Online Interactive Game About Wine
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Beverage Dispensing Robots
Ottobot Brew is Ultra-Capable Beer Dispensing Robot
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Single-Serve Sparkling Wines
Wander + Ivy Packages 'Bubbles' in Patented 6.3-Ounce Glass Bottles
Canned RTD Tea Cocktails
Owl's Brew Launches the New Flavors and Packs Ahead of the Summer
Nootropic Zero-Alcohol Cocktails
Noot Uses Cognitive Enhancers to Uplevel Drinking Experiences
Artisanal High-ABV Cocktails
Art & Rev Canned Craft Cocktails Pack a Punch in Every Serving
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Hard Soft Drink Refreshments
Bottlegreen Vodka Spritz Was Created with Edwards 1902
Community-Focused Whiskey Clubs
Jameson Connects is a "Not So Serious" Whiskey Club
Monthly Mocktail Subscriptions
Raising the Bar Offers Sustainable Mocktail Kits On-Demand
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Alcohol-Free Canned Cocktails
J2O Mocktails Come in Three Delicious Flavors with Natural Infusions
Psychedelic Canned Wines
WAVES Shares Quality Varietals Without the Seriousness
Eco-Friendly Wine Bottles
Aegg Introduces Two New Wine Bottle Designs at Imbibe Live
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
AI-Powered Cocktail Subscriptions
The Barsys Subscription Box Service is Debuting at CES 2024
Botanically Brewed Canned Cocktails
Wild Folk's Zero-Proof Cocktails Take Cues from Foraging
Vibrant Nostalgic Boxed Wine
Gonzo Vino Bridges the Gap Between Eco-consciousness & Quality Wine
Premium Alcohol-Free Refreshments
Savyll Non-Alcoholic Cocktails are Arriving at Sainsbury's
Web3 Wine Marketplaces
GrtWines is a Digital Platform for Next-Generation Fine Wine Collectors
Ready-to-Serve Canned Cocktails
Whitebox Cocktails is Launching Three New SKUs
Juice-Forward Mixology Assortments
Simply Mixology Elevates the At-Home Mocktail Experience
Self-Care Barber Pop-Ups
Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences
Sparkling Lavender Mocktails
Blind Tiger's Lavender French 75 Was Inspired by a Historic Cocktail
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
Ready-to-Drink Letterbox Cocktails
NIO Cocktails are Ready for Shipping and Sipping
Non-Alcoholic Tasting Rooms
Wilderton is Opening a Non-Alcoholic Distillery and Tasting Room
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Modern Alcohol Collection Platforms
Unicorn is a Next-Gen Platform for Collecting Spirits & Wines
Same-Day Alcohol Delivery
DoorDash Canada Now Offers Delivery of LCBO Products for Ontarians
Digital Delivery Service Storefronts
Instacart Storefront Lets Retailers Customize the Interface
Versatile RTD Cocktails
Diageo Debuts a Ready-to-Drink Cocktail Line Called The Cockail Collection
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
Low-Waste Sustainable Spritzes
The Sustainable Spritz Eliminates the Need for Single-Use Glasses
Branded Ready-to-Pour Cocktails
These Diageo Ready-to-Serve Cocktails Come in Three Options
Non-Alcoholic Discovery Apps
The NA Drink Locator App Maps Alcohol-Free Options
Canned Booze-Free Cocktails
IMPROV is a Non-Alcoholic Beverage Revolutionizing Social Drinking
Woven Vodka Bottles
Absolut Launches a Woven Vodka Bottle Partially Made From Recycled Glass
On-the-Go Wine Accessories
Out of the Woods Presents the Ultimate Wine Bundle
Premium Vodka Brand Cocktails
Absolut Cocktails Offer Three Takes on Classic Recipes
Twist-and-Mix Cocktails
Glenlivet Twist & Mix Cocktails Feature First-to-Market Technology
Curated Cannabis Subscriptions
HighHello Makes Discovering Cannabis Products Fun and Educational
Natural Wine Subscription Platforms
The Waves Proprietary Artificial Intelligence Technology
Virtual Oil Tasting Experiences
Corto Lures Consumers in with a Virtual Tasting Experience
Bartender Collaboration Apps
Drinktank is Changing the Way Brands and Bartenders Collaborate
Martini-Inspired Mocktails
Mavrik Launched a Pair of Martini-Style Cocktails Without Alcohol
Rare Alcohol Trading Platforms
Spiritory is a Marketplace for Rare Wines and Spirits
AI Cocktail Assistants
Thirsty Bot Offers and At-Home Bartender Experience
Bar-Quality Canned Martinis
Crystal Head is Sharing Its Own Take on Classic Cocktails
Bag-in-Box Spirit Packaging
Mandatory Spirit Co. launches Australian-First 1.5l bag-in-boxes
Sustainable Mocktail Boxes
Cocktail Lab Launched the 'Cosnopolitan' Mocktail Gift Box
Eco-Friendly Alcohol Bottles
This Bacardi Glass Spirits Bottle Was Created with Hrastnik1860
Mini Alcohol-Removed Wines
FRE's Single-Serve Alcohol-Removed Wines Come in 187ml Bottles
Simplified Cocktail Mixers
Fever-Tree Helps Consumers Recreate Bar Experiences at Home
Curated Wedding Gift Boxes
Confetë Party Box's Wedding Collection Simplifies Wedding Season
Bar-Quality Canned Cocktails
The Wonderland Canned Cocktails from BrewDog Come in Five Flavors
Premium Non-Alcoholic Cocktails
Mocktail Serves Up the Best Parts of Cocktails Without Alcohol
Virtual Convenience Stores
The Instacart-Powered ALDI Express Offers 30-Minute Deliveries
Alcohol Cashback Programs
Swiftly's Alcohol Cashback Program Redefines the Rebate Process
Digital Experience Gifting
Memory Crate Lets Users Gift Coupons, Experiences, or Acts of Service
Portable Boxed Wines
Alileo's Award-Winning Wines Now Come in a "Wine Juice Box" Size
Low-ABV Spirits Campaigns
Crossip's Defy January Campaign Spotlights Low-Alcohol Drinks
Zero-Proof Catering Companies
Split Offers Alcohol-Free Catering, Education and Menu Consulting
At-Home Cocktail Campaigns
Gordon's Many Evenings In Campaign Spotlights At-Home Drinking
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Bag-In-Box Mezcals
Quiquiriqui's Mezcal Bag-In-Box Contains Five Liters of Espadin Mezcal
Personalized Spirit Services
The Oak & Eden Whiskey Customizer Allows for Fine-Tuned Spirits
Revamped Non-Alcoholic Packaging
Three Spirit Unveils a New Packaging Design for its Alternatives
On-the-Go Blending Bottles
The Elixir Mixer is a Glass Vessel with an Integrated Electric Whisker
Royalty-Earning Mocktails
Frazy Lets Customers Make a Mocktail & Earn Royalties for the Recipe
AI-Recommended Wine Apps
Sippd Debuts an AI-Powered Wine App That Influences Purchasing Decisions
Molecular Technology Whiskey Ranges
Stateless Whiskey Features Spirits Fine-Tuned in the Lab
Alcohol-Free Gift Packs
Gimber's Alcohol-Free Gift is Packed in Honeycomb-Style Material
Alcohol-Inspired Food Flavorings
These Alcohol-Inspired Flavors Have a Delicious Profile
Curated Cheese Experiences
Curdbox Will Certainly Delight Cheese Enthusiasts
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Accessible Canned Artisan Wines
The Canned Wine Co. is Launching Two New Options at Ocado
Crafty Canned Cocktails
These Cocktails Make Use Of Pristine Vodka and Purpose-Made Gin
Low-ABV Canned Cocktails
These Tattersall Distilling Canned Cocktails Come in Three Varieties
Martini-Inspired Candies
The Sugarfina x Chopin Collection Shares Cocktail-Themed Sweets
Alcohol-Removed Wines
FRE's Collection is Comprehensive and Makes for Delicious Recipies
Drink Gift Registries
The Drizly Gift Registry Shares the Gift of Great Drinking Experiences
Curated Alcohol-free Wine Lists
Six Ivy Collection Restaurants Offer a Low-to-No Alcohol Wine List
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Alcoholic Delivery Expansions
Drizly Partners with Gopuff to Bring BevMo! to Its Platform
Craft Cocktail Infusion Kits
The Gin Bundle from Camp Features 3 Kits for DIY Drinks
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Flexible Festive Cocktails
Everleaf x The Alchemist's Serves Can Be Sipped with or Without Alcohol
Premium Private-Import Spirits
Varon Spirits Boasts Elevated and Exclusive Drinking Experiences
Multi-Alcohol Variety Packs
Carbliss' Drink Variety Pack Offers a Taste of Three Types of Spirits
Chocolate Tasting Subscription Boxes
The Cocolectic Chocolate Subscription Box Offers Sweet Treats