These ad-blocking innovations speak to a growing consumer desire for privacy and autonomy when it comes to marketing content that exists online and in the physical world.
Knowing that many consumers are looking for ad-free experiences, brands like Kleenex, Post-It and Adieu created campaigns that help web users replace online ads with their own user-generated content. Similarly, D&AD created an advertising system that allows consumers to pick and choose the type of ads they'd like to see.
This desire to have more control over exposure to advertising content is being mirrored in the real world with ad-blocking innovations like a wearable device called 'Brand Killer' that allows consumers to blur brand logos or the 'NO AD' app, which uses augmented reality to replace subway ads with artwork.
14 Ad-Blocking Innovations
14
Anti-Identity Social Networks
Ello Presents the Anti-Identity and Anti-Facebook Social Network
13
Ad Clean-Up Campaigns
Free the Article Wipes Away Digital Advertisements That Clutter Screens
12
Anti Ad-Blocking Campaigns
UNICEFs Banners Liken Online Ad Blocking to Ignoring Children's Rights
11
Web Ad-Filtering Extensions
The Advertising Filter System Lets Users Choose What Ads They See
10
Ad-Blocking Internet Services
Google Contributor Gets Rid Of Online Ads For a Monthly Fee
9
Anti-Advertisement Apps
NO AD is a Mobile App That Replaces Subway Ads with Digital Artwork
8
Sticky Web Ads
Post-It Transforms Annoying Web Advertisements into Useful Ones
7
Internet Privacy Devices
The eBlocker Blocks Ads and Trackers from Learning Your Online Habits
6
Brand-Blurring Headsets
Brand Killer is a Wearable Device That Gets Rid of Big Corporate Logos
5
Ad-Blocking Phone Apps
The Adblock Browser Powered by Adblock Plus Eliminates Ads on Phones
4
Advertisement-Free Music Platforms
This Website Offers Ad-Free Music Streaming Online
3
Speed Reading Web Ads
Cellcom Uses Speed Reading Online to Demonstrate Its Network's Power
2
User-Generated Web Ads
Adieu Lets You Replace Web Banners with Personalized Advertisements
1
Smartphone Content Blockers
The Mozilla 'Focus' Content Block for iOS Enables Streamlined Browsing
Related Ideas
Shaping The Web
Firefox Wants You To Shape the Future of the Web (SPONSORED)
Superimposed Comedic Head Photos
October Jones Shows That You Can Have Fun When Bored on a Train
Vogue Vanity Photoshoots
The Interview Selfie Editorial Focuses on Self-directed Images
Home Automation Assistants
The 'Lola' Home Automation System Helps Streamline the IOT Experience
Self-Conscious Self-Portraits
Photographer Lulu Lovering Captures Emotionally Liberating Images
DIY Facebook Apps
CokeTags Promote Anything You Want
House-Converted Billboards
DesignDevelop Turns Ads into Shelters for the Homeless
Compact Clasping Internet
CLIP100 LTE Router Grabs on to Your Device to Deliver a Great Connection
Social Shopping Pop-Ups
Tanger Outlets Celebrates Its New Location with Fun Pop-Up Stations
Nature Walk Simulators
Merrell's Virtual Reality Experience Highlights the Beauty of Nature
Multi-Use Tablet Holders
The 'Tab-Lets' Flexible Stand Enables Handsfree Device Usage
Chronological Coding Charts
The History Of HTML5 Infographic is a Must-Read
De Stijl Stationary Sets
Katia Windau's Mondrian Sticky Notes Pay Tribute to the Artistic Icon
Streamlined News Feed Apps
The Paper iPhone App Filters One's Social Media Notifications
Data-Driven Loyalty Apps
7-Eleven's New Loyalty Platform Trades Free Drinks for Insightful Data
Maker Prototyping Gadgets
The tinylab Prototyping System Enables Customized Technology Products
Sophisticated Internet Browsers
Microsoft Introduces the Advanced Spartan Browser for Windows 10
Rolled Post-It Ribbons
The Memo Sticky Roll Can Be Pulled Out to Accommodate Lengthy Messages
Eco-Friendly Wooden Headphones
Grain Audio's Over Ear Headphones Have Design and Sound Quality
Perma-Loading Prankvertisements
MTS' Instagram Stunt Highlights the Perks of 4G Mobile Internet
Online Ad Creators
PaperGs PlaceLocal Creates Online Ads for Businesses with the Click of a Button
Animalistic Social Network Depictions
Blonde 2.0's Funny Graphic Imagines Social Media Animals
App-Only Fashion Retailers
Consumers Will Soon Only Make Purchases Through Myntra by App
Branded Trivia Apps
gameit's Multiple Choice Quizzes Offer Discounts for Winners
Mail-Based Social Networks
The Real Network by the Royal Mail Group Makes Mail Cool Again
Storytelling Furniture Ads
IKEA's Billboards Shows Scenarios for Leafing Through Its Catalog
Nonsense-Spotting Apps
DDB Tribal Dusseldorf's Bingo App Points Out the BS in Advertising
Fashionable Tissue Boxes
The Kleenex Style Studio Helps People Keep Homes Chic
90s Nostalgia Net Ads
Microsoft’s Commercial for Internet Explorer Will Induce Tears
Loyalty App Creators
The Shoutem App Helps Small Businesses Create Their Own Loyalty Apps
IoT Payments Platforms
Startup DotDashPay Enables Any Machine to Accept Cashless Payments
Parenting Post-It Notes
These Funny Post-It Notes Provide Helpful Tips
Inexpensive Streaming Sticks
The Mozilla MatchStick is a Budget-Friendly Chromecast Alernative
Social Media Clean-Up Campaigns
Ajax Social Wipes Helps to Tidy Up Facebook and Twitter Feeds
Intrusive Therapeutic Post-Its
Overshadowing Sticky Notes at the Rijksmuseum Offer Art Therapy
Bluetooth Selfie Sticks
PureGear's Compact Selfie Stick is Equipped for Electronic Communication
In-Flight Networking Apps
Virgin America's Here on Biz App Connects Travellers in the Sky
Automobile Virtual Reality Headsets
The Audi Virtual Reality Headsets Aid Car Configuration
Wireless Social Networking Printers
LifePrint Introduces a Wireless Printer for Social Networkers
Reversible Sticky Notes
The Both Sides Post-It Can Be Turned Over to Be Used a Second Time
Cinematic Tissue Campaigns
This Kleenex Tissues Campaign Reenacts Famous Scenes from Pop Culture
Page-Specific Virtual Billboards
The 'Business Poster' Assembles Online Ads in One Place
Activity-Tracking Headphones
The Primo 3 Combines Activity Tracking and Music Playback
Mobile-Fitted Stationary
CB2's iPhone Paperback Notepad Let's You Keep Important Reminders
Computer Chip-Infused Tablets
The New Samsung Tablet is the First to Use a Computer Chip
Genuine Social Media Campaigns
The New Facebook Ads are Endearing and Realistically True
Artsy Meditation Nightclubs
This Las Vegas Nightclub Uses EEG Headsets to Direct Sound & Lights
Social Dating Apps
The 'Avalable' Dating App is Like a Social Network for Those Looking for Love
Audible Advertising Apps
Lisnr Uses Beacons and Sound Advertising to Connect with Consumers
Paper-Thin Batteries
The 'EnFilm' Thin Battery is Designed for the IOT Product Market
Premium Music Subscription Services
SoundCloud Pro Provides an Ad-Free Platform in the New Year
Online Personal Training & Fitness Classes
FABS CyberFitness
Augmented Reality Holograms
Microsoft's Windows Holographic Brings New Dimension to Virtual Worlds
Professional Portraiture Apps
Relook Puts Advanced Photography Editing Tools at Your Fingertips
Phone-Sized Shopping Ads
Tesco's Mobile App Ad Presents Its App as the Tiniest Store Ever
Localized Social Media Marketplaces
The Uniiverse App Makes Finding Events Simple and Fun
Intuitive App Notifications
This Program Helps Companies Personalize Mobile Notifications
Scented Tissue Box Packaging
This Conceptual Fragranced Facial Tissue Engages Consumers' Senses
Wireless Streaming Devices
Anystreaming is an IoT-Empowering Invention That Transfers HDMI Signals
Music Streaming Systems
The Bluesound NODE 2 Can Be Added to Existing Sound Systems for Streaming
Aerial Dronevertising
Wokker's Ad-Carrying Drones Takes Aerial Advertising to New Heights
Ad-Blocking Internet Services
Google Contributor Gets Rid Of Online Ads For a Monthly Fee
Virtual Seabed Tours
GE is Putting Together a Virtual Tour of Futuristic Seabed Factories
Stylish Browser Smartphones
The Firefox OS 'Fx0' is Designed by Tokujin Yoshioka for KDDI
Mobile Music Streaming Promotions
This Package Includes Access to Guvera's Music Streaming Service
WiFi-Stealing Campaigns
Tim Live's 'Steal My WiFi' Enticed New Customers to Its Broadband Network
Summer Gear Giveaway Ads
Lemon & Paeroa's Summer Sign Ads Gave Away Flip Flops and Towels
LED Tissue Box Installations
The Kleenex x Isaac Mizrahi Collection Becomes Interactive Art
Multifunctional Maker Motherboards
The 'SCIO' Device Enables One to Learn Code and Much More
Quick Reading Apps
Speed Reading App Accelerator Helps You Get Through Saved Articles Faster
SMS-Mimicking Memo Pads
Text Messages Sticky Notes Playfully Imitate Digital Dialogue
Smart Hair Extentions
Hairware Extensions Are Capable of Carrying Out Tasks
Webbed Protective Headgear
Feel Like a Superhero While Riding Around Town in the Spidermam Helmet
PDA-Boosting Social Networks
Pears is a Social Network Created for Power Couples and Their Identit
Billboard-Revamped Buildings
OBI is Restoring Old Buildings with Creative Eye-Catching Billboards
Indian Music Streaming Services
This Locally Focused Music Streaming Service is Exclusive to India
Artistic Camper Ads
This Kleenex Commercial Uses the Tissue To Create Dusty Rear Window Art
Covert-Message Browser Apps
The 'Off The Record' Platform Lets you Send Temporary Messages
Phone Call Encryption Services
A New Smartphone Software Will Protect Users from Harmful Hacks
DIY Smartphone Apps
AppsBuilder Enables You to Create Your Own Tech Tools for Free
Curated Streaming Services
Beats Music Provides Listeners with a Revolutionized Interface
Personal Mobile Routers
The D-Link Portable WiFi Hotspot Enhances Capabilities During Travel
Consumer Marketing Guides
This Infographic Displays Consumer-Brand Relationships of Generation Z
Crystal Clear Calling Apps
The Libon App Provides High Definition Quality Audio on Free Calls
Ad-Blocking Phone Apps
The Adblock Browser Powered by Adblock Plus Eliminates Ads on Phones
Appetite Appeasing Apps
The Burger King Status Trader App Gives Users Food Savings
Squeezable Selfie Smartphones
The ZTE Nubia Z9 Takes Selfies When Squeezed
Virtual Resume Boosters
The Mozilla Open Badges Let You Tout Your Non-traditional Qualifications
Tissue Gifting Experiments
This Marketing Experiment from Kleenex Challenges People to Share
Simple Cell Signal Ornaments
The Home 3G Wireless Access Point Improves Mobile Data Strength
Antique Social Media Parodies
Comedy Central's 'Another Period' Promos Parody Social Media
UBB Subversion Sites
'Canadian Download' Website Fights Back Against Usage-Based Billing
Fasting Countdown Billboards
Aytac's Food Advertising Campaign Respectfully Acknowledges Ramadan
Cyber Cafe Coaches
The Google Internet Bus Connects Rural Indians to the Rest of the World
Charitable Ad Streaming Sites
'Tous Donateurs' Donates to Charity for Every Commerical Watched
VR Video Platforms
'vcemo' is a Video Platform Devoted to Streaming Virtual Reality Content
Family Streaming Subscriptions
The Google Play Music Family Plan Enables Family-Wide Streaming
Interactive Online Ads
Play the 'White Collar' Banner Ad on The New York Times' iPad App
Cross-Promotional Apps
The Sons of Anarchy App Will Pitch You Sales Will You Watch TV
Online Hacker Prevention Guides
The Online Security Breech Infographic Protects Your Identity
In-Flight Calling Services
Gogo Tested its In-Flight WiFi, Calling & Texting Services at SXSW
Distracted Driving Simulators
Toyota Uses Oculus Rift Headsets to Simulate Texting and Driving
User-Generated Web Ads
Adieu Lets You Replace Web Banners with Personalized Advertisements
Universal Audio Translators
The Stress-Free iTranslate Voice Speaks Any Language
Informative Online Search Charts
This 'Easy Guide To SEO' Infographic is a Must-Read
Slow Internet Initiatives
Go Slow Day Aims to Raise Awareness About the Net Neutrality Debate
Artistically Repurposed Ads (UPDATE)
Art Everywhere US Takes Its Artful Billboards to Times Square
Crowdsourced Internet Apps
Fon Uses a Shared Economy Structure to Offer Global Wi-Fi Access
Sticky Note Proposals
3M Helps a Korean Man Craft a Creative Proposal with Post-It Notes
Browser Film Contests
Mozilla 'Firefox Flicks' Competition Asks You to Tell a Story
Music Video Streaming Apps
The YouTube Music App Lets You Switch Between Video and Audio for Songs
User-Friendly Website Builders
This App Helps Users Design Mobile-Friendly Sites
Floating Globetrotting Wifi
Google X Project Provides Internet Access Using Balloons
Search Engine Cable Companies
Google Cable TV Could Be Coming Soon to Kansas City
Critical Consumerism Videos
The 'Consume Ourselves' Video Criticizes Excessive Consumer Culture
Ethnicity-Tailored Web Browsers
‘Blackbird' African-American Searches
Feed Speeder Readers
Spreeder
Sacred Winds Communications Wins Shine a Light Prize! (SPONSORED)
Visual Music Streaming Apps
The Sonos App Features a Toggle Option for a Better Experience
Music Sampling Tools
The Spotify App's Touch Preview Feature Presents a New Way to Discover Music
Child-Protecting Internet Services
Online Age Authentication Software Aims to Protect Kids
Animal Photographer Databases
WWF's 'Animal Copyrights' Turns Wild Creatures into Creators
Adblocking Hack Replaces Ads with Art