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Most people nowadays prefer to watch their favorite television shows and movies on the computer because of the flexibility it offers, but this T-Mobile Magio TV campaign proves that your good old TV set can be just as high tech.

Featuring classics like Sex and the City and Raging Bull, the print ads catch your attention by keeping the imagery simple and placing the focus on the television screens. Coming from the advertising school at Comenius University in Bratislava, Slovakia, the campaign cuts off the first letters of each title in order to illustrate the message of total and complete control with your programs. The T-Mobile Magio TV advertisements are finished with the copy "It sucks when you miss the beginning."