Beervertising is my favorite facet of marketing. When beer ads are done well, they’re so visually stimulating that the reader or viewer feels the need to discuss the ad with a friend.

Beer doesn’t exclude the way wine and luxury cars sometimes do. This makes beer one of the few products that holds such viral advertising potential. I’ve never e-mailed a friend with a link to a commercial for, say, a television show or a cleaning product, but I’ve definitely passed along some of the ads in this cluster below.

There’s something universally soothing about beer, and each of these ad campaigns channels that in some way.