Karaoke Dudevertising Edit
"My Friend the Computer Geek" for Norte Beer

This Norte Beer “My Friend the Computer Geek” advertisement contains all of the essential elements needed to market their product successfully: Male camaraderie, beer and comedy. 

Set to slow and dramatic karaoke music, the Norte Beer ad begins with a computer-illiterate man singing about his computer crashing and how it won’t restart. Geeky Techno-Guy arrives in time to save the day as he sings about what you should never do on a computer.