This Norte Beer "My Friend the Computer Geek" advertisement contains all of the essential elements needed to market their product successfully: Male camaraderie, beer and comedy. 

Set to slow and dramatic karaoke music, the Norte Beer ad begins with a computer-illiterate man singing about his computer crashing and how it won't restart. Geeky Techno-Guy arrives in time to save the day as he sings about what you should never do on a computer.

Implications - Society is so infiltrated with digital commercials that consumers have become desensitized to them and often ignore them completely. However, these consumers also appreciate commercials that are comedic as they provide them with entertainment.