Budweiser “Wassup” Boys Endorse Obama

By: Elsa Blaine - Published: Oct 26, 2008 • References: advertolog
After 8 years, the Budweiser boys of "Wassup" fame are back, and they’ve reunited for an Obama campaign commercial. The video has the men in a much unhappier state than when they were last seen. There’s no beer, football game or pizza. Now they’re jobless, homeless, fighting in Iraq, experiencing the economic crisis, and unable to afford medical treatment.

"Wassup? Change, that’s wassup," is the new tagline, and the guys are certain that Obama is their man.

The piece was produced by Katie Matson Walker of Believe Media, under the direction of Charles Stone. Stats for Political Beer Ads Trending: Older & Warm
Research: 9,116 clicks in 394 w
Interest: > 3 minutes
Concept: Political Beer Ads
Related: 65 examples / 50 photos
Segment: Females, 18-35
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