Rolling Rock Beer In Space

By: Alex Covert - Published: • References: moonvertising & amnesiablog.wordpress
Rolling Rock, the beer company famous for that mysterious number '33', is trying yet another oddball marketing approach - moonvertising. A clever gag or a scientific marvel? We'll all find out on March 21, the next full moon, when the company attempts to project their logo on to the face of our favorite orbiting neighbor - the moon. In the mean time, those who are over the age of 21 can check out their web site and put your own message on their virtual moon. Stats for Moonvertising Trending: Older & Buzzing
Traction: 8,243 clicks in 411 w
Interest: 4 minutes
Concept: Moonvertising
Related: 47 examples / 36 photos
Segment: Neutral, 18-35
Comparison Set: 17 similar articles, including: youth goal-setting apps, intimidating sports cars, and plush computer wrist rests.