Rihanna brought umbrellas into pop culture a couple of years ago with her ubiquitous hit song in which she invites her lover to stand under her umbrella, ella ella… Naturally, the huge success of the song elicited Rihanna to release her own line of umbrellas. In fact, that business move was so successful, she recently unleashed its second collection.
And with fashion designer Jean Paul Gaultier getting in on the umbrella business, it is clear that umbrellas are not just simple tools to protect us from the rain or sun anymore. Umbrellas have become a true fashion accessory that is the center of much innovation in both design and functionality.
Here at TrendHunter.com, we’ve been tracking increased interest in umbrella designs and innovations. From the quirky designs (check out the profane, ‘F’ The Rain, and arsebrella) to those that try to add an extra functionality, like photo browsing, weather forecasting and music playback.
And of course since Trend Hunter tries to always promote eco designs, you can find solar umbrellas that collect green energy to charge gadgets and those that are made from garbage.
Whatever you are looking for, I am sure you will find something to inspire you—or at least make you smile—in this cluster of umbrellavations.
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Couture, Profane and Smart Umbrellas
Published: Nov 11, 2008