I admire somebody that can string together creative string of profanity to make a point. Even more I love it when a cute little umbrella is festooned with some of the foulest language in our society. It's a standard umbrella that would be the perfect graduation or bridal shower gift. Everybody will oooh and ahhh until somebody reads what is written for the design. Then the fun begins.
Implications - In Western society today, many consumers are finding it more and more challenging to express their unique personalities amongst their peers. Products or items that enable these consumers to exhibit their creative individuality in clever and unconventional ways will generate massive profits.