Non Lethal Umbrella

By: Eva Rubenov - Published: Jun 16, 2006 • References: rksdesign & gizmag
Stop poking out other people's eyes! That's the goal of the innovative Bumperella concept from RKS Design. Interesting, but I would rather make sure OTHER people have a Bumperella...

"The concept for the Bumpbrella is driven completely from the users needs and perspectives. Having all been in situations where umbrellas are everywhere and people are running into one another, we thought there has to be a better way. And, what if you could run into another umbrella without anyone getting poked, just bumped?" - RKS Design Stats for Bumperella Trending: Older & Warm
Research: 12,741 clicks in 515 w
Interest: 2.7 minutes
Concept: Bumperella
Related: 53 examples / 41 photos
Segment: Females, 18-55
Comparison Set: 20 similar articles, including: futuristic fixies, photoreal animal ads, and millennial banking apps.