Whether it's staying dry in the rain or needing a bit of shade from the sun, Trend Hunter has umbrella and parasol finds to meet every weather need.
Typically, umbrellas keep the rain off and parasols provide shade, but to some extent, the functions can be interchanged. Our umbrella and parasol finds range from ordinary to weird and just plain silly enough to leave you singin' in the rain.
Implications - Umbrellas are an undeniable consumer fixture on rainy days, and with such, many consumers desire to use funky, fun umbrellas in order to brighten these gloomy days. Products that are used during unpleasant situations, such as umbrellas on a stormy day, are a great opportunity for companies to infuse fun and excitement into consumer's experiences on these days.
Stats for 72 Umbrellicious Discoveries
Trending: Older & Warm
Research: 56,326 clicks in 310 w
Interest: 3.7 minutes
Concept: Umbrella And Parasol Finds
Related: 360 examples / 277 photos
Segment: Females, 18-55
Comparison Set: 132 similar articles, including: bumperella, my day electronic paper umbrella, and umbrella dresses.
72 Umbrellicious Discoveries
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Strange, Unusual and Perfectly Ordinary Umbrella and Parasol Finds
By: Katie Cordrey - Published: Jun 14, 2010 Updated: Jul 12 2011