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Jean Paul Gaultier Umbrellas

By: Going Like Sixty - Published:   Updated: Jun 23 2011 • References: designboom
Guy de Jean for Jean Paul Gaultier, is having a ball designing extravagant umbrellas to represent various sexy women's outfits. From the sexy lingerie model to the inside out design, these water shedders are sure to turn heads - as well as keep you dry. These are not parasols, BTW: parasols are meant to keep the sun off, umbrellas are for those who MUST walk in the rain.

Implications - For many individuals within Western culture, self expression is top priority. Countless products exist in mundane or standard forms; however, companies that are able to transform such products into means through which consumers can express themselves will see very large returns.

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Concept: Fashion Raingear
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Segment: Females, 18-55
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