Guy de Jean for Jean Paul Gaultier, is having a ball designing extravagant umbrellas to represent various sexy women's outfits. From the sexy lingerie model to the inside out design, these water shedders are sure to turn heads - as well as keep you dry. These are not parasols, BTW: parasols are meant to keep the sun off, umbrellas are for those who MUST walk in the rain.
Implications - For many individuals within Western culture, self expression is top priority. Countless products exist in mundane or standard forms; however, companies that are able to transform such products into means through which consumers can express themselves will see very large returns.
Stats for Fashion Raingear
Trending: Older & Mild
Research: 18,262 clicks in 424 w
Interest: 3.1 minutes
Concept: Fashion Raingear
Related: 72 examples / 55 photos
Segment: Females, 18-55
Comparison Set: 26 similar articles, including: multifunctional flatbed swings, ancient pottery-inspired packaging, and improved business class cabins.
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