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Eco Umbrellas Made of Garbage

The Eco Brolly

— July 3, 2008 — Eco
Umbrellas are like 4x4 vehicles. They don't get appreciated until they're needed. The Eco Brolly is a quasi-umbrella design—quasi in the sense that there is only half of it, the skeleton. When it starts to rain, you simply unscrew the top, push a newspaper onto it and replace the screw. You suddenly have a makeshift barrier between you and the raindrops. 

Implications - This eco umbrella is small enough to fit inside your pocket and is very lightweight. It is made out of aluminum and would definitely come in handy in a big city where you can always find free newspapers hanging about. It is definitely an ingenious idea that is sure to be adopted by many.
Trend Themes
1. Eco-umbrellas - Creating eco-friendly umbrellas from recycled materials can be a disruptive innovation opportunity in the umbrella industry, as consumers become more conscious about sustainability.
2. Minimalist Design - Developing minimalist umbrella designs that are easy to carry and store can provide a disruptive innovation opportunity to the umbrella industry, catering to consumers' preferences for convenience and portability.
3. Smart Umbrellas - Integrating technology into umbrellas, such as sensors that predict the weather or track the user's location, can offer a disruptive innovation opportunity in the umbrella industry, providing added value to customers.
Industry Implications
1. Recycling Industry - The recycling industry can benefit from the production of eco-umbrellas, as this can create a new market for recycled materials and contribute to a more sustainable future.
2. Outdoor Apparel Industry - The outdoor apparel industry can explore innovative umbrella designs that are not only lightweight and easy to store, but also complement their product lines of outdoor clothing and accessories, providing a competitive edge in the market.
3. Technology Industry - The technology industry can collaborate with the umbrella industry to integrate technology, such as sensors, into traditional umbrellas, creating new opportunities for innovation and providing added value to customers.
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