Superstar

From Sexy Skateboards to the Playmate of the Year

By: Marissa Brassfield - Published: Mar 14, 2009   Updated: Apr 21 2011
From Braille magazines to their annual Playmate of the Year, Hugh Hefner knows how to keep the Playboy brand current. The Playboy innovations in the slideshow below showcase how this gentleman's magazine has persisted in popularity since the 1950's.

Check out some of the past Playmate of the Year selections and other Playboy innovations below.

Implications - The Playboy bunny is no longer a logo for a publication, it is a symbol of female sexuality and youth. Playboy has achieved this iconic status by remaining true to its initial brand purpose throughout the years, regardless of any distaste expressed toward the magazine. Throughout years of changing decades, Playboy has remained fun, free and sexy.