In order to promote the appearance of Ana Paula Tabalipa in the October issue of Brazilian Playboy, ad agency Neogama/BBH, Sao Paulo came up with this creative sizzling advertising campaign.
The agency created special advertising stands in magazine shops and bookstores that feature the naked body of Ana Paula Tabalipa with the private parts censored by black bars.
The witty trick, however, is that these bars are made from the material found on the sides of a matchbox which enables you to light the match. So you can literally light a match off the body of Ana.
Stats for Risque Matchvertising
Trending: Older & Average
Research: 7,624 clicks in 389 w
Interest: 4 minutes
Concept: Risque Matchvertising
Related: 34 examples / 26 photos
Segment: Females, 18-55
Comparison Set: 12 similar articles, including: bohemian baby wear stores, creative playboy billboard, and localized produce delivery services.
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