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Playboy TV’s latest marketing strategy includes running softcore previews of their realty show ‘Double Entry’ on cell phones. Users who are unable to download streaming video won’t be left out - they’ll have access to full-colour pictures. As part of their grand-scale marketing plan, Playboy will also be unveiling updated logos and imagery over the next few months.  ayboy TV UK is to become the first media owner to run previews of its content on WAP mobile phones.
The soft-porn channels will allow consumers on its opt-in database to download 30-second promotions of each episode of its reality TV programme Double Entry.
Customers unable to download streaming video will be able to access colour photos from each episode.
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