Potential

Playboy Will Run Previews On Mobile Phones

By: Trend Junky - Published:   Updated: Apr 29 2011 • References: melonfarmers
Playboy TV's latest marketing strategy includes running softcore previews of their realty show 'Double Entry' on cell phones. Users who are unable to download streaming video won't be left out - they'll have access to full-color pictures.

As part of their grand-scale marketing plan, Playboy will also be unveiling updated logos and imagery over the next few months.

Implications - This move makes Playboy TV UK the first media owner in the world to run previews of its content on WAP mobile phones. In fact, it goes without saying that other media companies will be closely monitoring the success of this venture when considering the future of their own mobile online marketing strategies.

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