OnlyFans Rebrands by Shifting Away from Adult Content
Francesca Mercurio — August 18, 2021 — Marketing
References: gizmodo.au
The subscription-based platform, OnlyFans, has announced it will be relaunching its app, OFTV, with nudity-free video content.
The brand's original flagship offering is adult content, which makes this new nudity-free feature a huge shift for the brand. The new video offerings will include content from fitness instructors, musicians, chefs, podcasters, and comedians. The OFTV platform will feature content from celebrity creators such as Bella Thorne, Holly Madison, and Mia Khalifa. The platform will feature more than 800 videos and will put its original adult content on the backburner.
This new rebranding for OnlyFans will give creators a new platform to market their content, and it will also help attract a new consumer demographic to the app.
The brand's original flagship offering is adult content, which makes this new nudity-free feature a huge shift for the brand. The new video offerings will include content from fitness instructors, musicians, chefs, podcasters, and comedians. The OFTV platform will feature content from celebrity creators such as Bella Thorne, Holly Madison, and Mia Khalifa. The platform will feature more than 800 videos and will put its original adult content on the backburner.
This new rebranding for OnlyFans will give creators a new platform to market their content, and it will also help attract a new consumer demographic to the app.
Trend Themes
1. Nudity-free Video Content - OnlyFans is shifting away from adult content and relaunching its app, OFTV, with nudity-free video content, creating a disruptive innovation opportunity for subscription-based platforms to attract a new consumer demographic.
2. Creator-focused Platforms - OnlyFans' rebranding will give creators a new platform to market their content and create a disruptive innovation opportunity for other creator-focused platforms to expand their offerings beyond their original niche.
3. Celebrity Content Collaborations - OnlyFans' OFTV platform will feature content from celebrity creators, creating a disruptive innovation opportunity for other platforms to collaborate with high-profile figures to attract a wider audience.
Industry Implications
1. Subscription-based Platforms - OnlyFans' shift away from adult content and introduction of new video offerings creates a disruptive innovation opportunity for other subscription-based platforms to expand their offerings and attract new users.
2. Content Creation - OnlyFans' focus on creators and relaunch of its app creates a disruptive innovation opportunity for content creation industries such as fitness, music, comedy, and podcasting to market their content on a new platform.
3. Celebrity Marketing - OnlyFans' partnership with celebrity creators creates a disruptive innovation opportunity for other industries to collaborate with high-profile figures and leverage their influence to attract a wider audience.
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