Creative PLAYB0Y Billboard - PLAY, BOY!

Oh, how I love creative subtle advertising like this PLAYB0Y outdoors billboard in Germany.

The challenge was to create a billboard that makes men aware of PLAYB0Y in a subtle unusual way using the idea of “PLAY, BOY!” without using nudity.

The Philipp und Keuntje ad agency, Hamburg, Germany came up with an outdoors billboard design that is kid-friendly during the day with just the logo and “PLAYB0Y” word visible on a golden background. However, when lit at night an illusion of two breasts is created with the “PLAYB0Y” becoming “PLAY, BOY!”.

Check out another creative PLAYB0Y ad that looks innocent until you look close:

Naughty Art Campaigns - PLAYB0Y Reading Ad (GALLERY)

Trend Hunter has featured many creative works that use numerous naked bodies to create an image, logo or social commentary. But I like this new PLAYB0Y Germany ad the best! Created by Philipp & Keuntje ad agency in Hamburg, Germany the playful tongue-in-cheek “Reading” ad asks you the following qu… [More]