Oh, how I love creative subtle advertising like this PLAYB0Y outdoors billboard in Germany.
The challenge was to create a billboard that makes men aware of PLAYB0Y in a subtle unusual way using the idea of “PLAY, BOY!” without using nudity.
The Philipp und Keuntje ad agency, Hamburg, Germany came up with an outdoors billboard design that is kid-friendly during the day with just the logo and “PLAYB0Y” word visible on a golden background. However, when lit at night an illusion of two breasts is created with the “PLAYB0Y” becoming “PLAY, BOY!”.
Check out another creative PLAYB0Y ad that looks innocent until you look close:
Key Themes Behind This Trend
- Subtle Advertising
- Exploring ways to advertise a product in subtle and unconventional ways leading to consumer interest and brand awareness
- Kid-friendly Design
- Designing brand materials like billboards and hoardings that are kid-friendly and aesthetically pleasing without compromising on the brand message
- Illusory Effects
- Creating an element of surprise or using illusions to spark curiosity and interest in the brand using advertising
Where This Applies
- Marketing and Advertising
- Developing creative marketing and advertising strategies to enhance brand awareness, attract and retain customers, and stand out from competition
- Graphic Design
- Innovating the use of design elements, such as color, typography, light, and illusion, to create visually appealing and memorable brand materials that capture customer attention
- Entertainment
- Using creative advertising tactics to entertain and engage consumers, generating buzz and viral media coverage that ultimately drives business performance
