Marissa Brassfield
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 Burton’s Playboy Line Sparks Protests Amid Increasing Sales (UPDATE) Published: Jan 5, 09 Comments: 1 Views: 3,712 Burton’s cross-branding collaboration with Playboy for their line of ‘Love’ snowboards has ruffled some features in super-liberal Vermont, and now residents are protesting to try to run the snowboard company out of town. The Burton Playboy ‘Love’ line features nude Playboy pinups on the bottom of the snowboards. Protesters feel the boards objectify women, since they’re stood upon by the riders. According to The Boston Globe, both Stowe Mountain Resort and Killington Resort have banned their employees from riding on the Burton Playboy Love snowboards. Restrictions on the snowboards were even voted upon in City Council. And in October, 100 protesters voiced their concerns outside Burton’s headquarters. Naturally, sales haven’t suffered due to the controversy, and might even have been augmented.  "When you really think about it, it's a young man standing on top of a naked woman's body," said Zarrillo, 38, an office manager for a nonprofit based in Burlington, also home to Burton's headquarters. "I probably could have gotten past it, because I try to have an open mind, but seeing it like that, it's offensive."
(daveibsen.typepad)References: boston, daveibsen.typepad Filed In: |
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