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Juan Carlos BonillaJuan Carlos Bonilla
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Rain-Reactive Billboards Edit
White T-Shirt in German Playboy Ad Goes See-Through in Rain

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Rain-Reactive Billboards - White T-Shirt in German Playboy Ad Goes See-Through in Rain
White T-Shirt in German Playboy Ad Goes See-Through in Rain
 Published: Dec 17, 07
Comments: 1 Views: 6,548

Global warming is more on our radars than ever, and with this billboard in Germany, it seems everybody is praying for rain. While the ad is a bit old (it dates back to 2005), it’s worth refeaturing.

When the interactive Playboy billboard in Germany comes in contact with water, due to bad weather, the woman’s white-shirt becomes see through. 

Playboy billboard promoting its online services in Germany - self explanatory. (thecoolhunter.net)

References:  thecoolhunter.net

Filed In:  billboards,  interactive,  marketing,  naughty








Reactions
FOUR WAYS TO REACT: vote, favorite, add more examples of Rain-Reactive Billboards or comment about White T-Shirt in German Playboy Ad Goes See-Through in Rain.

Happy Hotelier on Dec 20, 07  56 Trends   335 Comments
I had noticed it recently. However it seems to bee a bit old. See this post on Billboardom dated Saturday October 22, 2005!!!
Happy Hotelier on Dec 20, 07  56 Trends   335 Comments 0
Favorited by Juan Carlos Bonilla on May 14, 08

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Rain-Reactive Billboards