Rockstar

From Doing the Dew to Bikes and Heights

By: Andrew Robichaud - Published: Aug 20, 2009   Updated: Mar 24 2011
People climb mountains everyday either figuratively (work accomplishments, relationship troubles, etc.) or literally (K2, Everest, etc.).

These mountain innovations spread across the genres of sport, leisure and even branding. Mountain Dew is probably the most common mountain some of us city-folk get to experience on a regular basis.

Reach for the clouds with these mountain innovations, from cold-certified beers to building-side biking.